Signpost 2026: Benefits, Features & Pricing

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Overview
User Interface
Popular Alternatives
Popular Comparisons
Pricing and Plans
Features
User Reviews

Overview

Signpost

4.1

(57)

Pricing

Starting at $199.00 per month

About Signpost

SignPost is a CRM and marketing automation solution that helps small businesses by providing customer feedback, referrals, reviews and insights. It is a cloud-based platform which bridges the gap between local business owners and target audiences. The software enables users to capture contacts, send automated emails and run marketing autopilot.

The software provides Mia which is a smart assistant embedded into the Signpost platform. Mia connects with purchases, emails and phones to create automated customer lists based on insights and behavioral data to send personalized messages to customers. In addition to this, SignPost helps businesses with the marketable contact lists by syncing customer data automatically.

Signpost integrates with existing customer communication channels such as phones, SMS, purchases and social media accounts. Pricing is via monthly subscription, and support options included live chat and phone.

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Signpost User Interface

Popular Signpost Alternatives

Main Product

Signpost

4.1

(57)

Ratings Breakdown

4.30Ease of use
3.79Value for money
4.14Customer support
3.98Functionality

Pricing

Starting at $199.00 per month

Get Price

Alternative Product

SurveyMonkey

4.6

(10416)

Ratings Breakdown

4.61Ease of use
4.42Value for money
4.32Customer support
4.45Functionality

Pricing

Starting at $30.00 per month

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Alternative Product

Jotform

4.7

(2768)

Ratings Breakdown

4.67Ease of use
4.46Value for money
4.45Customer support
4.59Functionality

Pricing

Starting at $39.00 per month

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Alternative Product

Mailchimp

4.5

(17557)

Ratings Breakdown

4.38Ease of use
4.36Value for money
4.17Customer support
4.36Functionality

Pricing

Starting at $13.00 per month

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Alternative Product

Typeform

4.7

(943)

Ratings Breakdown

4.64Ease of use
4.19Value for money
4.37Customer support
4.49Functionality

Pricing

Starting at $39.00 per month

Get Price

Alternative Product

Constant Contact

4.3

(2909)

Ratings Breakdown

4.32Ease of use
4.11Value for money
4.23Customer support
4.19Functionality

Pricing

Starting at $12.00 per month

Get Price

Signpost Pricing and Plans

Starting price: $199.00 per month

Free Trial

Free Version

Basic

$199.00

per user, per month

No plan information available

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Signpost Features

Popular features found in Survey
Customizable Questions
Customizable Templates
Data Analysis Tools
Data Import/Export
Drag & Drop
Email Marketing
Feedback Management
Question Branching
Skip Logic
Support Audio/Images/Video
URL Customization
More features of Signpost
Campaign Management
Complaint Monitoring
CRM
Customer Segmentation
Email Management
Knowledge Management
Negative Feedback Management
Reporting/Analytics
Review Monitoring
Review Notification
Review Request
Social Media Integration

Signpost User Reviews

Overall Rating

4.1

Ratings Breakdown

56%

19%

12%

Secondary Ratings

Ease of Use

4.3

Value for money

3.8

Customer support

4.1

Functionality

4.0

Heather T.

Verified reviewer

Veterinary

2-10 employees

Used daily for more than 2 years

Review source

Reviewed December 2019

Every business needs a Signpost!

Signpost has made sure i am comfortable with the product and cares to make sure i am up to date on the new stuff they come up with and are available to me.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

You cant get noticed unless you have avaliabilty of soliciting customers. People get busy and so do shop owners. So campaigns are a great way to keep in contact with my clients and scedualed campaings help to keep them professional looking . I like the part where the Mia system makes sure you are not over sending messages and campaings. Making sure our customers have a chance to review our services is a nice feature. The capabilities to rectify any negative feedback before it goes public is a great save. There are mean people out there and this helps us weed them out.

Cons:

you fixed one con: being able to edit inside of a customers file.

Reasons for choosing Signpost

n/a

Reasons for switching to Signpost

Ad I Q still has a hold of my google account but I needed the better technology that Mia was offering.

Vendor Response

Hi Heather, thanks for the great review! We love to hear your feedback so we can adjust the platform based on what our customers are looking for, like your edit to a contact's profile, so keep 'em coming. Thanks again!

Replied December 2019

Archie G.

Verified reviewer

Construction

2-10 employees

Used daily for less than 2 years

Review source

Reviewed August 2023

Signpost Answering Calls

We have used SignPost for about 18 months. We quite the review management since we found a much less expensive option that does basically the same thing with a small price tag

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Signpost has a US based call center with native English speakers

Cons:

Call center employees do not follow directions

Reasons for choosing Signpost

Price

Reasons for switching to Signpost

Wanted a US based answering service

Brian A.

Verified reviewer

Construction

11-50 employees

Used daily for less than 2 years

Review source

Reviewed June 2019

Horrific Contract Terms!

Horrific service.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Effectively a SCAM. I wouldn't recommend it if it were the only option available.

Cons:

Horrific contract terms. Don't trust them or the service. The service doesn't actually drive reviews to yelp, only to their internal review site - not public and doesn't help. They'll lock you in and keep billing even when they're not providing any services. Effectively a SCAM.

Vendor Response

Hi Brian, we're sorry to hear that you are unsatisfied with the terms of the contract you signed. To clarify, we do ask for Feedback responses that are only visible on your internal account, but we also follow up with contacts who have left you Feedback to ask them to leave Reviews on external pages such as Yelp, Google, and Facebook. You also have the option to turn off Feedback requests and only ask your contacts for Reviews on external sites if you wish. We'd love to discuss how we can make your account work for you for the remainder of your contract, as it sounds like there are some options that would satisfy your concerns!

Replied June 2019

scott r.

Verified reviewer

Education Management

11-50 employees

Used daily for more than 2 years

Review source

Reviewed February 2020

Great Company!

Signpost and the team have done a great job for our business. The staff is super helpful and the product continues to evolve to be even more beneficial. We signed with them a little over a year ago and went from reviews in the single digits to nearly 70. Highly recommended!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Cons:

There is nothing negative I can think of.

Reasons for switching to Signpost

for a better product

Vendor Response

Hi Scott, thanks for your review!

Replied February 2020

Michelle B.

Verified reviewer

Health, Wellness and Fitness

Self-Employed

Used daily for less than 2 years

Review source

Reviewed March 2020

Signpost Marketing is AWESOME!

Simply AWESOME. I was a bit skittish/non-trusting at first given I'm a solo practitioner. Once Signpost gained my trust with their emails, phone calls and excellent service from folks like [SENSITIVE CONTENT HIDDEN], I have not looked back. Grateful to them for their skill set and their ability to keep more customers finding me.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Their Google Adwords support and reputation management features are both outstanding. The simplicity of the Google Adwords reporting they created has been VERY helpful for me as a small business owner to better understand what's working and what's not.

Cons:

While the price-point may seem a bit high, as a solo practitioner I can tell you the apples to apples of the $'s spent vs. not spending it with is with Signpost absolutely is well worth it. I'm incredibly grateful for the increase in sales I've received thanks to Signpost so I can now expand and grow my business.

Vendor Response

Hi Michelle, thanks for your great review! We look forward to working with you further!

Replied March 2020

Kevin A.

Verified reviewer

Transportation/ Trucking/ Railroad

11-50 employees

Used daily for more than 2 years

Review source

Reviewed December 2019

Recommend for every business

Great

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The reviews. I would not even have 25% of the reviews I have now if it was not for this software. My amazing service plus the review software is what keeps my customers returning and getting me new ones. Everyone looks at reviews and with a business at 4.7 stars and over 1,600 reviews it is an easy decision!

Cons:

It could be more customizable. I would like to send out monthly emails like I do with Mail Chimp. If I could send email newsletters then I would not need to pay for another service.

Vendor Response

Hi Kevin, thanks for this fantastic review and we're so happy to hear about your experience thus far! We do integrate with MailChimp to keep your marketing streamlined and I have forwarded your feedback onto our Product Team. Please feel free to reach out if we can assist you any further!

Replied December 2019

Jennifer B.

Verified reviewer

Construction

11-50 employees

Used daily for less than 2 years

Review source

Reviewed October 2023

Signpost Review

I am happy with the overall experience

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that if I cannot answer a call, they are able to answer and get the information I need to be able to call them back.

Cons:

I do not like how much we have to pay for the service

Alan R.

Verified reviewer

Photography

Self-Employed

Used daily for less than 12 months

Review source

Reviewed February 2020

I love Signpost

As a small business owner there is so much to pay attention to that doesn't include what you ACTUALLY provide as a service. Signpost is brilliant with their help they provide. It is like have an additional department in your business you can ring when you are in the weeds and there they are quickly with all the answers. They seamlessly provide you help and support while organizing you and helping you reach out to past clients, maintain current clients, and reach forward for new business. My business "RiverHorse Photography" is better for having included Signpost. I couldn't be happier with them and recommend them in the loudest of voices.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love that customer service is attentive, it’s helped me connect with former customers, manage current customers, and acquire new customers. It has helped me organize myself in ways a one man operation can only dream.

Cons:

There are hours for service. Sometimes I work at odd hours and because it is live human help, there are hours I have to abide by. They don’t work the odd hours that I do.

Vendor Response

Hi Alan, thanks for your review!

Replied March 2020

Shanta J.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used other for less than 2 years

Review source

Reviewed February 2020

Not a good value for the money!!!

I don't appreciate the fact that Signpost will automatically renew. I don't like anyone spending my money but me. If I don't give permission to run my credit card, it shouldn't happen.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I was able to send offers to my clients. Other than that it was worthless.

Cons:

It's not doing enough for my money. I was told that I would have help with social media also and that just hasn't happened. Reviews are fine but after a while it becomes redundant.

Reasons for choosing Signpost

A much better subject is the fact that I just had a young man become very argumentative and disrespectful because Signpost wasn't able to charge my credit card without my permission. I was not that impressed with the service for the amount of money I'm paid, based on the service I was getting. If a representative is not able to maintain a cheerful and respectful attitude, I would suggest he/she finds something better suited for their personality. From this day forward I will never consider using Signpost ever again for any reason!!!

Vendor Response

Hi Shanta, I'm happy to learn we were able to reach a resolution for you offline. Please let us know if we can assist you further!

Replied May 2020

Lisa J.

Verified reviewer

Construction

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed April 2019

Not for a new small business!

This company makes a lot of promises but does not deliver! First they lock you into a contract that you just can not get out of!!!! These people are more about making money for themselves than helping your company make money... This program is certainly NOT a good fit for a very small, new company like mine, I come to find out! It is better suited for an established company that does not have the time to handle this type of stuff on their own. THIS IS NOT FOR A SMALL NEW COMPANY!!!!! Do not let them tell you that it is. They will NOT let me out of my contract even though they new it would not be a good fit for a brand new business like mine. When the guy that was signing me up asked how many contacts I had and I told him, I could tell in his voice that he was concerned. I should have picked up on it but I didn't ask him about it....He knew it wouldn't be a good fit for my business but he signed me up any way and now every month my bank account takes a hit that I can NOT afford! If your company is new or small enough to handle reviews on your own do NOT sign up for this!!!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It was pretty easy to use and that is just about it.... I do like that it takes the email address out of your email and adds it into Mia

Cons:

This is not for a Small New business! It has done nothing but drain my bank account and they will not let me out of the contract even though it is not a good fit for me at this time.

Vendor Response

Hi Lisa, we're glad we were able to reach a resolution with you offline!

Replied April 2019

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