Signpost 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Signpost

4.1

(57)

Pricing

Starting at $199.00 per month

About Signpost

SignPost is a CRM and marketing automation solution that helps small businesses by providing customer feedback, referrals, reviews and insights. It is a cloud-based platform which bridges the gap between local business owners and target audiences. The software enables users to capture contacts, send automated emails and run marketing autopilot.

The software provides Mia which is a smart assistant embedded into the Signpost platform. Mia connects with purchases, emails and phones to create automated customer lists based on insights and behavioral data to send personalized messages to customers. In addition to this, SignPost helps businesses with the marketable contact lists by syncing customer data automatically.

Signpost integrates with existing customer communication channels such as phones, SMS, purchases and social media accounts. Pricing is via monthly subscription, and support options included live chat and phone.

Signpost Screenshots

Signpost Pricing and Plans

Starting price: $199.00 per month

Free Trial

Free Version

Basic

$199.00

per user, per month

No plan information available

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Signpost Features

Popular features found in Survey
Customizable Questions
Customizable Templates
Data Analysis Tools
Data Import/Export
Drag & Drop
Email Marketing
Feedback Management
Question Branching
Skip Logic
Support Audio/Images/Video
URL Customization
More features of Signpost
Campaign Management
Complaint Monitoring
Customer Segmentation
Email Management
Knowledge Management
Negative Feedback Management
Reporting/Analytics
Review Monitoring
Review Notification
Review Request
Social Media Integration

Signpost User Reviews

Overall Rating

4.1

Ratings Breakdown

56%

19%

12%

Secondary Ratings

Ease of Use

4.3

Value for money

3.8

Customer support

4.1

Functionality

4.0

Verified

Reviewer

Real Estate

2-10 employees

Used daily for more than 2 years

Review source

Reviewed December 2020

Most Valuable Employee!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Hiring Signpost is like hiring another employee just to keep in touch with our past customers to ensure each one is still satisfied with our service. What a priceless tool for small business. I can't recommend Signpost enough if you value online reviews! If a client is not completely satisfied, we can circle back and contact them to ensure they know we value their concerns and will strive to improve our service in any way possible. If a client is absolutely pleased with our service, Signpost puts them directly in front of Google and similar platforms with a single click to share their satisfaction with others considering our business. I have to say, Signpost has become a priceless employee at our company and one of our greatest investments! We continually recommend them to our clients who also own small businesses.

Cons:

Signpost reaches out often just to make sure any ideas we have or would like to have implemented are addressed. Not a bad thing to say about this company.

Vendor Response

We're thrilled to hear this! Thanks so much for sharing your experience with Signpost, and for your collaboration with our team and referrals to other local businesses. We appreciate it!

Replied December 2020

Peter B.

Verified reviewer

Professional Training & Coaching

11-50 employees

Used monthly for less than 2 years

Review source

Reviewed December 2019

Worth every penny

Very happy. It has helped us show the world what great service we do

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We love the fact that It captures the voice, the appreciation of our customers for our service and helps them share it easily on the major review sites. It also helps us identify customers who we did not meet there expectations so we can make that right for them.

Cons:

I wish it would identify that a customer who has been solicited for a review 6-12 times is not going to fill out a review, but eventually they get so upset they give us negative feedback and then we have to go in and manually remove them from the mailing list.

Reasons for choosing Signpost

With the demo we saw from Constant Contact, the biggest issue was we do not get to keep our reviews. If we stop paying on that site we lose our reviews which are held by that company

Vendor Response

Hi Peter, thanks for taking time to leave us this great review! We did have an update release (announced in Signpost News in your inbox) that limits the amount of emails your customers receive, which should solve your frequency concern. Please give us a call or check out the Help Center to get that setting updated in your account. Thanks again!

Replied December 2019

Erica R.

Verified reviewer

Construction

2-10 employees

Used daily for less than 6 months

Review source

Reviewed October 2024

Not going back

It was ok until we were ignored. Honesty and integrity are important to us, and it seems like they lack this.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Customer service was good. We worked with [sensitive content hidden]. She was kind and helpful. We only worked with them for a month because we just weren't utilizing the services that much.

Cons:

The dispatchers didn't seem to have much personality. They were kind but flat. Signpost was a bit pricey. They did give us a good deal to try them out for the first month. We were quoted a price, but they charged us an additional $25. When I reached out to [sensitive content hidden] and the gentleman ([sensitive content hidden]) who signed us up, my emails went unanswered. We were going to sign back up when the time was right, but now we're not.

Kevin M.

Verified reviewer

Telecommunications

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed October 2024

Local service providers benefit with Signpost

Our partners who provide local home services enjoyed having us operate Signpost on their websites for survey feedback, reviews, and similar utilities.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great for local service providers, with robust agency support.

Cons:

Not a lot to dislike! I like the platform quite a bit.

Annie M.

Verified reviewer

Used daily for less than 2 years

Review source

Reviewed February 2018

Not what I expected

Information about callers

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I did like that the system recorded who was calling and would ask people to give us reviews on Google or Yelp.

Cons:

That the system wanted to ask everyone to accept texting. I didn't care for the email system, it wasn't very user friendly especially creating groups.

Keli F.

Verified reviewer

Retail

2-10 employees

Used daily for more than 2 years

Review source

Reviewed November 2022

Not a fan of the new Hub

Happy overall. Customer service is always quick to help. They are trying to improve things, hope they do sooner than later. 4 stars overall.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Being able to contact customers through text is great. Keeping track of how much or how little customers engage is awesome.

Cons:

There are some kinks in the New Messaging Hub. We have talked to our reps before and it still happens. We will send one customer a message and that message will appear on another customers conversation.

Reasons for switching to Signpost

Mailchimp did not provide as many options for what we could do with it.

Dan J.

Verified reviewer

Retail

2-10 employees

Used other for less than 12 months

Review source

Reviewed November 2020

Unhappy customer

Horrible

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Nothing it was a waist of money. I should have stayed with Broadly

Cons:

I was made me prepay for a year in advance, I sucked it up even through the pandemic. I canceled with them three weeks before the end of my contracted time. Did there stupid cancelation appointment hoop they require and then was still charged an additional full month. When I called in and inquired they coldly told me that I didn’t give a full 30 day notice and would have to pay for a full additional month. I explained to them that my company is suffering and we are months away from going out of business pleading with them to do the right thing and reverse the charge. The guy on the phone simply said, “it’s our policy, there is nothing that can be done”

Reasons for choosing Signpost

Cheaper but in the end you get what you pay for

Vendor Response

Hi Dan We appreciate your feedback, and are committed to making things right for you and your business. Our team connected with you two weeks ago to resolve the issue, so hopefully everything is good to go on your end. If not, please get in touch and let us know! Thanks, and have a wonderful holiday season!

Replied November 2020

Leanna A.

Verified reviewer

Food & Beverages

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed December 2019

SignPost is Helpful...but be Hesitant (Dependant on type of Business)

We personally had a bit of a rough start with SignPost. Even though we had multiple phone calls and screen-share meeting with the representatives, we somehow misunderstood the basic features and how they were carried out. We were confused disappointed after signing the contract and not realizing the issues until during the onboarding process. We ended up turning off a few features that didn't appeal to the way we conduct business and interact with our clients. That being said, we have not regretted using SignPost as we have received an influx of positive online reviews, it just takes more supervision than expected. My boss and I agree that I have to "babysit" Mia (Signpost's algorithm) to feel comfortable having her interact with our customers and their information. We have decided to manually unsubscribe clients who have been asked for a Google review, because we don't want them to perpetually be asked. From what we can tell there is an automated follow-up/reminder email prompt every month to three months, and we felt that was hastling to our clients.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- It's capability to merge contact info from Gmail so you don't have to manually enter clients. - It does work! We have received over 150 positive Google reviews in about 9 months. - It gives you weekly/monthly updates on have many clients were added or how many reviews you receive. - The customer support reps have been very gracious and helpful.

Cons:

- While merging contacts from Gmail saves you time, ANYONE you email is eligible for a review. This means if someone only has a basic question, but doesn't get a quote or purchase services can receive a request for a review (unless you have the foresight to manually remove them). Or a partnering vendor or sales person you responded to can be included as well. This has happened to us, and most non-past clients find it odd. It's especially awkward in our case when it's someone who went with a different cater. - Also, there isn't a way for the algorithm to know WHEN the services were. We have had clients book with us and get asked for a review weeks before the actual services. Sometimes they'll still create a Google review that is vague but positive; however, we'd rather wait until we exceed their expectations during their event so they'll write a genuinely enthusiastic and detailed Google review. - You can't really customize the email verbiage to make it sounds like it's actually from you. Compared to our usual company verbiage, the email headlines and overall messages don't sound like their coming from us. The only customization you have are some basic color accents and inputting your logo.

Vendor Response

Hi Leanna, thanks for taking time to leave us a review! We're glad to hear the reviews have been successful and it sounds like you're overall happy with your account. However, a recent update announced in Signpost News a few months back may solve your concern with email frequency! There is now a setting you can adjust to control how many emails your customers receive overall. We also do connect to certain payment/invoicing systems and you can segment your client lists to control what is sending out more specifically. I'll relay this to a member of our Customer Success team so we can get these solutions in front of you. Thanks again!

Replied December 2019

Verified

Reviewer

Hospitality

2-10 employees

Used other for less than 6 months

Review source

Reviewed October 2018

BEWARE

The sales rep I had was really good at overcoming our initial objections and we decided that this would potentially be a good investment and we'd give it a shot. They have no free trial, so you can get a sales person to walk you through the system, but there were things we didn't think to ask and didn't know the system wouldn't do until AFTER we got in it and started to play around. Shocked to find that virtually nothing is customizable (outside of creating a whole manual campaign that you could do yourself for free in MailChimp which strips away the entire value of the Signpost system). In this day and age, to not be able to modify the look and feel of the automated emails, fix the size of your logo, control the branding, adjust the text, or at LEAST be able to add your own custom message is insane. Once we figured out that this was all locked and un-editable, I called and asked to get out of the contract thinking that there had to be a grace period or something since we hadn't even done anything with the system yet and it was less than a week since we signed up. We were also assured by the sales rep that if we weren't happy, we could cancel. Apparently none of that was true. I've now spent a couple of hours on the phone with them and the "best they can do" is charge me for 6 months instead of 12. I'm not done fighting them on this and am hoping they'll do the right thing since frankly it's just bad business to refuse to let us out given how frustrated and unhappy we are.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Probably great for some companies or transactional small businesses. Highly automated

Cons:

Pressured sales and poor customer service Completely inflexible interface Inability to customize virtually ANYTHING on their automated emails (which is where the value of the system is) Horrible issue resolution

Vendor Response

Hi Deborah, we're happy that we were able to reach a resolution with you offline. Let us know if you have any additional questions!

Replied October 2018

Verified

Reviewer

Used weekly for less than 12 months

Review source

Reviewed March 2018

Great, flexible Marketing Campaign tool using Artificial Intelligence to your advantage

Ease of marketing campaigns, especially for areas of the business that tend to operate on small budgets and in isolation.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Mia is a great tool for providing automated recommendations for marketing campaigns for your business. It leverages artificial intelligence to determine who your target market(s) should be and makes your marketing campaigns so much more focused and easy to produce. It's also built to be easy to use, even (and in particular) for small business owners who have very limited bandwidth to learn and use it.

Cons:

I haven't really run into any significant problems so far, so I don't have a lot to offer in terms of Cons for this product. It's well built, easy to use and doing what it said it would.

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