XM for Strategy & Research 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

XM for Strategy & Research

4.7

(423)

Pricing

Pricing available upon request

About XM for Strategy & Research

XM for Strategy & Research is a cloud-based platform designed to help organizations generate sales insights and optimize product prices through analysis of customer experiences in real-time. Key features include feedback collection, concept testing, product prioritization, opportunity assessment and reporting.

The solution helps businesses collect feedback via pre-configured surveys, analyze open text responses using Text iQ, and measure customer sentiments through scoring. It comes with a statistical analysis tool Stats iQ, which lets team members forecast sales and identify anomalies through data visualizations. Additionally, employees can use the solution to monitor surveys and receive suggestions regarding a broken question logic, mobile incompatibility, or compliance issues.

XM for Strategy & Research offers API-based integration, which lets users connect with various third-party applications such as Tableau, Salesforce, Adobe Analytics, Slack, Zendesk, Facebook Messenger, ServiceNow and more.

Mobile applications compatible with iOS and Android.

Pricing is available on request and support is provided via phone and documentation.

XM for Strategy & Research Screenshots

XM for Strategy & Research Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Pricing available upon request

No plan information available

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XM for Strategy & Research Features

Popular features found in Survey
Customizable Questions
Customizable Templates
Data Analysis Tools
Data Import/Export
Drag & Drop
Email Marketing
Feedback Management
Question Branching
Skip Logic
Support Audio/Images/Video
URL Customization
More features of XM for Strategy & Research
A/B Testing
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Ad hoc Analysis
Alerts/Notifications
API
Assessment Management
Audience Targeting
Behavior Tracking
Benchmarking
Brand Guidelines
Brand Tracking
Campaign Segmentation
Categorization/Grouping
Change Management
Charting
Collaboration Tools
Competitive Analysis
Conditional Logic
Customer Profiles
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Reports
Data Coding
Data Collection
Data Storage Management
Data Visualization
Email Management
Email Reminders
Engagement Tracking
Face-to-Face
Funnel Analysis
Heatmaps
Landing Pages/Web Forms
Machine Learning
Market Data Analysis
Media Analytics
Mixed Methods Research
Mobile Survey
Monitoring
Multi-Channel Data Collection
Multi-Channel Distribution
Multi-Language
Multimedia Support
Multiple Data Sources
Multiple User Accounts
Multivariate Testing
Natural Language Processing
Offline Access
Offline Response Collection
Panel Management
Paper-Based
Performance Metrics
Phone-Based
Predictive Analytics
Predictive Pricing Models
Pricing Analytics
Product Data Management
Profitability Analysis
Prototype Creation
Pulse Surveys
Qualitative Comparative Analysis
Quantitative Analysis
Quantitative Metrics
Question Library
Question Piping
Randomization
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Reminders
Reporting/Analytics
Reporting & Statistics
Response Quotas
Response Validation
Search/Filter
Sentiment Analysis
Single Sign On
Site Intercept Survey
Social Media Integration
Social Media Monitoring
Split Testing
SSL Security
Statistical Analysis
Survey Builder
Survey/Poll Management
Survey Sample Management
Surveys & Feedback
Tagging
Template Management
Text Analysis
Third-Party Integrations
Trend Analysis
Usability Testing
User Research Analysis
Video recording/Transcriptions
Visual Analytics
Visual Editor
Website Monitoring
Web Tracking
Widgets
Workflow Management

XM for Strategy & Research Integrations

ClickTale

Grade.us

Salesforce Sales Cloud

Freshdesk

Jira

Tableau

See all 36 integrations

XM for Strategy & Research User Reviews

Overall Rating

4.7

Ratings Breakdown

76%

22%

Secondary Ratings

Ease of Use

4.4

Value for money

4.4

Customer support

4.6

Functionality

4.6

Elena K.

Verified reviewer

Higher Education

10000+ employees

Used monthly for more than 2 years

Review source

Reviewed December 2023

Great Survey/Data Analysis Platform

Previously 4

Ratings Breakdown

Ease of use

Previously 3

Functionality

Pros:

It's a secure way to create surveys that the institution I work at allows me to use. There's lots of ways to create surveys using templates, building from scratch and fully customizing to your needs.

Cons:

There's a huge learning curve to fully understand how to create surveys due to the complexity of options in creating them.

Victoria W.

Verified reviewer

Music

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed November 2024

XM- Qualtrics makes research easy

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This program makes it easy to distribute surveys for research. It has many different options in terms of skip logic that allow many possibilities.

Cons:

It is a little hard to figure out what the program can do at first.

Reasons for switching to XM for Strategy & Research

Needed more features and the ability to embed videos

Verified

Reviewer

Higher Education

5001-10000 employees

Used weekly for more than 2 years

Review source

Reviewed March 2019

Using Qualtrics

We have had great success with Qualtrics for what it is designed to do.

Ratings Breakdown

Ease of use

Previously 3

Customer support

Functionality

Previously 4

Pros:

We use Qualtrics for our survey research. I have done a number of surveys using Qualtrics. I have been able to create different types of surveys without a great deal of trouble. The only time I had an issue the technical person from Qualtrics was able to provide a good work around

Cons:

As with any software program, there are limitations. I have found a few, but as mentioned, was able to do a satisfactory work around.

Verified

Reviewer

Education Management

10000+ employees

Used weekly for less than 2 years

Review source

Reviewed June 2023

Perfect Survery Software

Love it - will continue to use it

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Qualtrics is very easy to use, very customizable and produces a professional looking survey.

Cons:

Some of the features are confusing to use at first.

Reasons for switching to XM for Strategy & Research

Qualtrics was easier to use and produced a more professional looking product.

Verified

Reviewer

Higher Education

5001-10000 employees

Used daily for less than 2 years

Review source

Reviewed August 2022

Qualtrics for Best Surveying Practices

Overall, Qualtrics CoreXM is a great platform for surveys, application forms, and research. There are so many embedded features, such as the ability to add a signature to the form, add questions that require file uploads, and different question types. It is definitely better than Google Forms or Microsoft Forms.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Qualtrics has been great for creating applications and surveys to gather quantitative and qualitative data. There are so many features, so there is somewhat of a learning curve, but the time you spend in learning how to use the platform is an investment. I really appreciate that Qualtrics is customizable, and you can disseminate the forms in many ways (email, personalized links, generic links, twitter, etc.). I also appreciate that the information collected from the surveys can be exported into excel. One of the best features is that Qualtrics will send an email when a survey is completed, and it will give you periodic updates on how many responses the forms receive.

Cons:

I wish there was an easier way for individuals to retake or complete their form if they pause it or fail to finish in one setting. In addition, while the support pages are helpful to read through, and you can learn a lot from them, I wish there were more videos and live events to learn how to best use the software.

Reasons for choosing XM for Strategy & Research

Qualtrics had more customizable features compared to Microsoft and Google forms. For example, respondents can add signatures to their responses.

Verified

Reviewer

Market Research

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed June 2022

State of the art for survey building

As I limit my experience with Qualtrics to building surveys, distributing them, and downloading the dataset to work on data processing and analyses using other tools, the platform does its job. I could certainly expand my use of the tool if reporting and data visualization features offered a better user experience and look and feel.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Qualtrics is the state of art when it comes to survey building platforms. It has one of the most user-friendly interfaces, it allows very complex logics, and offers questions types that you don't see in other tools. It is also super easy to upload my own lists and I often use their panel for outside sample recruitment.

Cons:

I am not a big fan of Qualtrics' reporting and data visualization features. The look and feel is poor and the tool is not flexible enough - if the dashboard feature was available, it could be another story. Customer support is also poor: they are not timely and often times they do not resolve my issues.

Reasons for choosing XM for Strategy & Research

It has the most user-friendly interface and it looks more 'professional'.

Tania K.

Verified reviewer

Education Management

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed September 2022

Game changer for surveys

Really liked using this software as it made collecting students information and feedback so much easier and reliable.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is very easy to create surveys and have full freedom of how you want them to look like. You can customize them to better fit your application. Variety of question types to chose from. Especially the fillable table questions, come in very easy when making forms that collect multiple aspects data

Cons:

It has some parts that were a bit hard to navigate at first. It does seems a bit confusing, especially when analyzing results, but there is lots of documentation support for it

Reasons for choosing XM for Strategy & Research

It provided a lot more freedom for formats and way more data collection abilities

Reasons for switching to XM for Strategy & Research

It provided a lot more freedom for formats and way more data collection abilities

Graham P.

Verified reviewer

Higher Education

5001-10000 employees

Used monthly for more than 2 years

Review source

Reviewed June 2022

Powerful survey tool

It's been a great product and very powerful for what I am looking to accomplish, I just wish the reporting results were a little faster to build.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like most about Qualtrics is the ability to quickly and easily build a survey. I also like the ability to apply logic and branching to my surveys to create the survey flow.

Cons:

On the Results tab, when I view the results, the default report gives various charts and graphical displays for each question. This pretty much shows everything you want to see, but in my case, I only needed to see the Mean of the answers for each question and had to go through each question and remove all of the graphical charts and grids and then select the Mean only. I wish there was a quicker way to simply select what I want to see instead of removing these other, unwanted results.

Reasons for choosing XM for Strategy & Research

It's logic and ability to build surveys quickly and easily. As well as it's security of data.

Stewart L.

Verified reviewer

Market Research

2-10 employees

Used daily for more than 2 years

Review source

Reviewed January 2021

Cadillac of Survey Software

We've been using Qualtrics for over 8 years now. As a boutique market research firm, we were looking for a full-featured online survey tool that was also cost effective. We were impressed with everything Qualtrics had to offer right off the bat, and I've continued to be impressed with the innovations and improvements they've deployed over the years. Our one complaint is that the price has crept up over the years to the point that it's significantly higher than we were paying 4-5 years ago. But that being said, we have yet to find another survey software that is as fully-featured and easy to use as Qualtrics.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Qualtrics is very user-friendly and makes it easy to program and manage complex surveys that are mobile-friendly. We can program advanced routing and conditional logic, incorporate media into the surveys to test, and export the data into the various formats and reports we need.

Cons:

The costs have increased significantly over the years, and their customer support team will not help with some advanced programing capabilities, such as incorporating javascript into the surveys (you can use javascript, but you're on your own if you encounter issues).

Reasons for choosing XM for Strategy & Research

Qualtrics was more affordable and easier to use.

Reasons for switching to XM for Strategy & Research

We were constrained by their design limitations, both for question types and how the surveys looked on the screen to the respondents (e.g. Snap looked very outdated and cheap). As our company grew, we realized the need to have a more full-featured online survey tool that had a modern look and feel.

Verified

Reviewer

Non-Profit Organization Management

51-200 employees

Used daily for less than 6 months

Review source

Reviewed December 2019

Great tools but costly and customizing can be tricky/very difficult

Overall, I like the tools, but the look and feel aspects need major improvements to let the end user select how it looks. The brand admin interface there also needs to reflect a full range of options.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The survey design is very user friendly with the exception of a few question types (eg, calendar selections require some simple java for anything reasonable). The data analysis side is fantastic and really stands out.

Cons:

The cost is very high in comparison to some other tools. You are paying a lot, but an unlimited admin license is very handy for our environment. You do get a good amount for the cost. Customizing the look and feel of the tool is super complicated and for anything beyond basics, you need custom CSS and headers. Test this thoroughly before purchase. The "branded themes" they make for you cannot be further edited at the admin level - super frustrating! The textIQ analysis likely isn't worth it for complicated feedback.

Reasons for switching to XM for Strategy & Research

Needed better data analysis and more licenses.

Showing 1 - 10 of 423 Reviews

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