XM for Strategy & Research 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

XM for Strategy & Research

4.7

(422)

Pricing

Pricing available upon request

About XM for Strategy & Research

XM for Strategy & Research is a cloud-based platform designed to help organizations generate sales insights and optimize product prices through analysis of customer experiences in real-time. Key features include feedback collection, concept testing, product prioritization, opportunity assessment and reporting.

The solution helps businesses collect feedback via pre-configured surveys, analyze open text responses using Text iQ, and measure customer sentiments through scoring. It comes with a statistical analysis tool Stats iQ, which lets team members forecast sales and identify anomalies through data visualizations. Additionally, employees can use the solution to monitor surveys and receive suggestions regarding a broken question logic, mobile incompatibility, or compliance issues.

XM for Strategy & Research offers API-based integration, which lets users connect with various third-party applications such as Tableau, Salesforce, Adobe Analytics, Slack, Zendesk, Facebook Messenger, ServiceNow and more.

Mobile applications compatible with iOS and Android.

Pricing is available on request and support is provided via phone and documentation.

XM for Strategy & Research Screenshots

XM for Strategy & Research Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Pricing available upon request

No plan information available

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XM for Strategy & Research Features

Popular features found in Survey
Customizable Questions
Customizable Templates
Data Analysis Tools
Data Import/Export
Drag & Drop
Email Marketing
Feedback Management
Question Branching
Skip Logic
Support Audio/Images/Video
URL Customization
More features of XM for Strategy & Research
A/B Testing
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Ad hoc Analysis
Alerts/Notifications
API
Assessment Management
Audience Targeting
Behavior Tracking
Benchmarking
Brand Guidelines
Brand Tracking
Campaign Segmentation
Categorization/Grouping
Change Management
Charting
Collaboration Tools
Competitive Analysis
Conditional Logic
Customer Profiles
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Reports
Data Coding
Data Collection
Data Storage Management
Data Visualization
Email Management
Email Reminders
Engagement Tracking
Face-to-Face
Funnel Analysis
Heatmaps
Landing Pages/Web Forms
Machine Learning
Market Data Analysis
Media Analytics
Mixed Methods Research
Mobile Survey
Monitoring
Multi-Channel Data Collection
Multi-Channel Distribution
Multi-Language
Multimedia Support
Multiple Data Sources
Multiple User Accounts
Multivariate Testing
Natural Language Processing
Offline Access
Offline Response Collection
Panel Management
Paper-Based
Performance Metrics
Phone-Based
Predictive Analytics
Predictive Pricing Models
Pricing Analytics
Product Data Management
Profitability Analysis
Prototype Creation
Pulse Surveys
Qualitative Comparative Analysis
Quantitative Analysis
Quantitative Metrics
Question Library
Question Piping
Randomization
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Reminders
Reporting/Analytics
Reporting & Statistics
Response Quotas
Response Validation
Search/Filter
Sentiment Analysis
Single Sign On
Site Intercept Survey
Social Media Integration
Social Media Monitoring
Split Testing
SSL Security
Statistical Analysis
Survey Builder
Survey/Poll Management
Survey Sample Management
Surveys & Feedback
Tagging
Template Management
Text Analysis
Third-Party Integrations
Trend Analysis
Usability Testing
User Research Analysis
Video recording/Transcriptions
Visual Analytics
Visual Editor
Website Monitoring
Web Tracking
Widgets
Workflow Management

XM for Strategy & Research Integrations

ClickTale

Grade.us

Salesforce Sales Cloud

Freshdesk

Jira

Tableau

See all 36 integrations

XM for Strategy & Research User Reviews

Overall Rating

4.7

Ratings Breakdown

76%

22%

Secondary Ratings

Ease of Use

4.4

Value for money

4.4

Customer support

4.6

Functionality

4.6

Ginger S.

Verified reviewer

Education Management

201-500 employees

Used monthly for more than 2 years

Review source

Reviewed July 2025

Flexible, Powerful Tool with a Learning Curve

Overall, using Qualtrics XM has been a positive experience. Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection, I was impressed with the flexibility of the settings and logic to deploy a high-level, IRB-approved survey. It just took some time to learn it, and that's not necessarily a bad thing.

Ratings Breakdown

Ease of use

Functionality

Pros:

Qualtrics XM is a powerful, flexible tool that can perform funtions as basic as a survey on lunch preferences to research surveys with IRB-required anonymity. The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings.

Cons:

Due to its capacity for high-level performance, many of the tools, options, and settings are not intuitive. Significant time and effort along with thorough training are needed to make use of all the features available to Qualtrics XM users.

Tahir A.

Verified reviewer

Market Research

11-50 employees

Used daily for less than 12 months

Review source

Reviewed March 2025

XM for Strategy

it is considered a powerful tool for market research and strategic insights generation across various industries.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the was we can see how the research is communicated

Cons:

There could be more indepth information given on the research

Reasons for choosing XM for Strategy & Research

allowing researchers to transform complex data into easily

Elena K.

Verified reviewer

Higher Education

10000+ employees

Used monthly for more than 2 years

Review source

Reviewed December 2023

Great Survey/Data Analysis Platform

Previously 4

Ratings Breakdown

Ease of use

Previously 3

Functionality

Pros:

It's a secure way to create surveys that the institution I work at allows me to use. There's lots of ways to create surveys using templates, building from scratch and fully customizing to your needs.

Cons:

There's a huge learning curve to fully understand how to create surveys due to the complexity of options in creating them.

Verified

Reviewer

Information Technology and Services

10000+ employees

Used daily for more than 2 years

Review source

Reviewed August 2024

XM- an ultimate choice for all of your research automation works

Overall it was great and value for money for all R&D activities

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Extremely liner backend language used which makes it a great tool that never breaks down. The advanced AI which helps to bridge between Logical and numerical worlds. It helps a novice or end user to make sense of the effect of the extraneous variable which is been tested under.

Cons:

The set up takes a lot of cache memory and hijack the speed of the processor. If you are using a lot of multilayered applications at once, you are prone to face some disruptions for sure. Another what I feel is the dashboard. It needs to be more advance at least the vertical limit options should be more enriched.

Reasons for choosing XM for Strategy & Research

The other option was not proving us the required customization

Reasons for switching to XM for Strategy & Research

Cost management and multi country application requirement

Ashley W.

Verified reviewer

Research

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed October 2024

Collaboration is a strength

Qualities was an adequate tool for research. I used it as a doctoral student through the university. It was not terribly friendly to do, but the collaboration component made feedback simpler.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to get feedback from friends and colleagues and to collaborate.

Cons:

It wasn’t user friendly. I did a lot of clicking around to find how to format the survey.

Reasons for switching to XM for Strategy & Research

Required by the university to use this product.

Andrew P.

Verified reviewer

Higher Education

201-500 employees

Used monthly for more than 2 years

Review source

Reviewed September 2019

Designed to Advance your metrics

This tools is fantastic for working with our Faculty and Researchers. They expect in-depth analysis and appreciate the power of Qualtrics. Our staff and administrative personnel have all learned to use Qualtrics and most of my co-workers find it easy to use and can adapt it to their various needs. This is a great option for anyone looking for a variety of analytics for surveying, and can be adapted to simpler projects as well.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The most useful part of Qualtrics is the depth of analytics you receive on your surveys, questionnaires, and other tools. In real time, as you develop your surveys you are given insights into how your data can be analyzed. It is designed to help you get the data you need back without asking unnecessary questions. The menu for building out surveys is very easy to use and the number of options and variety in types of questions gives you the ability to develop them exactly how you want. Conditional formatting is easy to implement, and there are many ways to incorporate other media into your survey/questionnaire. The surveys are built to be compatible in mobile without any additional design input as well.

Cons:

At times Qualtrics is a more powerful tool than you need. I find that there are some users who adapt to Qualtrics quickly, but others simply do not need it. If you are asking straight-forward surveys and only need basic analysis, you can find easier and lower cost tools. Some people can be overwhelmed by the options and the "analysis" that come with the variety of question-types. That being said, this can be a one-size-fits-all solution, but there will be some training and trial and error involved.

Reasons for switching to XM for Strategy & Research

Conditional logic and analysis was not as simple, required additional add-ins, and did not provide us the flexibility we needed.

Nadir S.

Verified reviewer

Higher Education

10000+ employees

Used monthly for more than 2 years

Review source

Reviewed April 2021

Data Collection and Analysis Made Easy

We have used Qualtrics and SurveyMonkey for larger surveys (50-100 questions) about students' experiences and Qualtrics makes manipulating the date very simple. It's easy to filter and export the data if you want to use Excel to do a bit more digging.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

I primarily use SurveyMonkey, Google Forms, and Qualtrics for surveying my students. Qualtrics is adopted by our University on a wider scale and we have access to all features. Qualtrics is a very capable, easy to use tool. There are a lot of helpful resources online that can be used to make the most of the features.

Cons:

If you are looking for a short and quick form to collect simple data, like signups, that don't require any data analysis, it is often easier to set it up in Google Forms or O365 than in Qualtrics. Qualtrics needs many more clicks for a simple survey than other (free) options.

Reasons for switching to XM for Strategy & Research

SurveyMonkey was an individual license and in some ways it was not as feature-rich as Qualtrics. When other departments switched to Qualtrics, we did too, so we could save money on licensing.

Shir H.

Verified reviewer

Pharmaceuticals

11-50 employees

Used daily for more than 2 years

Review source

Reviewed December 2024

Simplify data collection from target groups directly

Qualtrics XM made setting up and publishing surveys easier and faster, enabling us to expand our marketing research deployment and continuously feed the database.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Qualtrics XM provides us with excellent services. We can create any survey, I loved the ease of integrating it into social media ads or promotional messages across all communication channels. I loved how Qualtrics XM makes the questions within the form clear and organized and enables respondents to navigate and record answers easily. I loved its ability to screen respondents and ensure they are real and from within the target group.

Cons:

There are no negatives at all. With Qualtrics XM everything is easy and data collection is straightforward.

Renee L.

Verified reviewer

Computer & Network Security

11-50 employees

Used monthly for less than 2 years

Review source

Reviewed August 2025

Fantastic tool

Overall XM makes collecting and visualizing data super easy. The interface makes it easy to construct complex questions that have many layers to them; with all the features and options they provide users, surveys are far easier to execute than with other products.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

XM has a great offering of features with their tool, I think they lead the industry with this. The data visualization options and the survey builder makes composing complex surveys and sharing the data a breeze.

Cons:

The only negative I can really say is the cost for XM. It's a fantastic tool and I understand that the subscription price is a reflection of that.

Verified

Reviewer

Higher Education

5001-10000 employees

Used monthly for more than 2 years

Review source

Reviewed June 2024

Strategy and Research User in Higher Education

My overall experience with Strategy and Research has been excellent. I have used several other form/survey platforms and this remains my go-to platform for conducting qualitative research that is adaptive and branded appropriately.

Ratings Breakdown

Ease of use

Functionality

Pros:

I like the depth of customization in Survey and Research. An author has many options and robust documentation at their fingertips to help create an adaptive, responsive form to meet their business needs.

Cons:

There is a bit of a learning curve to the platform. Leaning into the documentation and the community helps navigate that initially until you feel comfortable.

Showing 1 - 10 of 422 Reviews

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