1 million+ businesses helped. Get advice
Get Free Advice
Home

/

Survey Software

/

SurveySparrow

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

SurveySparrow 2026: Benefits, Features & Pricing

Wondering if SurveySparrow is right for your organization?

Our Survey Software selection experts can help you in 15 minutes or less.

On this page
  • Overview
  • Screenshots
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews
  • Popular Comparisons

Overview

SurveySparrow
SurveySparrow
4.4
(121)
FrontRunner 2026

Pricing

Pricing available upon request

About SurveySparrow

SurveySparrow is an online survey platform designed to help businesses collect feedback, transform customer experience and collect data through engaging and actionable surveys. The platform offers a variety of features aimed at optimizing the survey-taking experience, customer interactions, operational efficiency and response rates. It caters to various industries and use cases, including customer satisfaction, employee engagement, market research and more.

SurveySparrow supports both chat-like and form-like surveys, allowing users to choose the format that best suits their needs. This facilitates real-time, authentic engagement with customers on their preferred messaging platform. The platform also offers a recurring survey feature, enabling users to automate the distribution of surveys at regular intervals. The platform offers several modules with many functionalities. CogniVue module offers advanced text analytics to analyze large volumes of data, uncovering actionable insights and sentiments that inform business strategy. SpotChecks module helps collect contextual micro-feedback from the website and mobile applications, addressing specific customer concerns and optimizing the...

ir interactions with their brand. This targeted feedback approach ensures that users can make meaningful improvements based on real user experiences. AI Wings module offers support across several touchpoints, including survey design and review management. This AI-driven assistance streamlines the feedback process, helping users create effective surveys and manage customer reviews and unsolicited feedback from all public channels. SurveySparrow provides reporting and analytics tools that help users analyze survey data. Key features include real-time reporting, customizable dashboards and advanced data filtering options. Users can track key metrics, identify trends and generate detailed reports to gain deeper insights into their survey results. By customizing data visibility based on roles and hierarchies, users ensure that relevant information reaches the appropriate team members. Additionally, SurveySparrow supports exporting data in various formats, such as CSV and PDF, for further analysis or sharing with stakeholders. The question library of SurveySparrow allows users to access and reuse questions from an extensive repository, ensuring that the surveys are always relevant and effective for capturing high-quality feedback. SurveySparrow also emphasizes customization and branding options. Users can personalize their surveys with custom themes, logos and color schemes to align with their brand identity. The platform supports multiple question types, including multiple-choice, rating scales and open-ended questions. Additionally, SurveySparrow allows for the creation of multilingual surveys, making it suitable for global audiences. The tool also assists with ticket management and helps resolve customer complaints and close the feedback loop. It offers features such as data encryption, secure survey links, and role-based access control.

SurveySparrow Screenshots

0
0
1
2
3
4

SurveySparrow Pricing and Plans

Free Trial
Free Version

Pricing

Pricing available upon request

Plan includes:

  • 10000 Responses / Month
  • 1000 Apis Per Day
  • 1 Free Custom SSL
  • 24/5 Email & Chat Support
  • 30000 Email Shares / Month
  • Accept Payments
  • Activecampaign Integration
  • Add Logo To Reports
  • Aweber Integration
  • Case Management
Read More
Advisor Get Price CTA Image

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

SurveySparrow Features

  • Popular features found in Survey
    Customizable Questions
    Customizable Templates
    Data Analysis Tools
    Data Import/Export
    Drag & Drop
    Email Marketing
    Feedback Management
    Question Branching
    Skip Logic
    Support Audio/Images/Video
    URL Customization
  • More features of SurveySparrow
    360 Degree Feedback
    Access Controls/Permissions
    Activity Dashboard
    Alerts/Notifications
    Anonymous Feedback
    API
    Autofill
    Automated Scheduling
    Benchmarking
    CES Survey Structure
    Chat/Messaging
    Complaint Monitoring
    Conditional Logic
    CSAT Survey Structure
    Customer Database
    Customer Experience Management
    Customer History
    Customer Journey Mapping
    Customer Segmentation
    Customizable Branding
    Customizable Fields
    Customizable Forms
    Customizable Reports
    Dashboard
    Data Security
    Data Visualization
    Electronic Signature
    Email Management
    Email Reminders
    Employee Database
    Employee Portal
    Employee Profiles
    Engagement Tracking
    Event Triggered Actions
    For Healthcare
    Forms Creation & Design
    Individual Development Plans
    Knowledge Management
    Mass Texting
    Media Monitoring
    Mobile Access
    Mobile Survey
    Monitoring
    Multi-Channel Communication
    Multi-Channel Data Collection
    Multi-Channel Distribution
    Multi-Language
    Multiple Question Types
    Multiple User Accounts
    Negative Feedback Management
    NPS of Customers
    NPS of Employees
    NPS Survey Structure
    Offline Access
    Offline Response Collection
    Paper-Based
    Performance Management
    Performance Metrics
    Performance Review Management
    Personalization
    Phone-Based
    Process/Workflow Automation
    Progress Tracking
    Pulse Surveys
    Question Library
    Question Piping
    Randomization
    Rater Selection
    Ratings/Reviews
    Real-Time Analytics
    Real-Time Data
    Real-Time Notifications
    Real-Time Reporting
    Reminders
    Reporting/Analytics
    Reporting & Statistics
    Response Quotas
    Response Validation
    Review Monitoring
    Search/Filter
    Segmentation
    Self Assessment
    Sentiment Analysis
    Single Sign On
    Site Intercept Survey
    Skills Assessment
    SMS Messaging
    Social Media Integration
    SSL Security
    Statistical Analysis
    Survey Builder
    Survey/Poll Management
    Survey Sample Management
    Surveys & Feedback
    Tagging
    Template Management
    Templates
    Text Analysis
    Text Fields
    Third-Party Integrations
    Trend Analysis
    Visual Analytics
    Website Integration
    Widgets
    Workflow Management

SurveySparrow Integrations

Freshsales
Freshsales
Zenkit
Zenkit
Zapier
Zapier
Google Analytics 360
Google Analytics 360
Freshdesk
Freshdesk
WordPress
WordPress

See all 9 integrations

SurveySparrow User Reviews

Overall Rating

4.4

Ratings Breakdown

5

58%

4

32%

3

6%

2

2%

1

2%

Secondary Ratings

Ease of Use

4.5

Value for money

4.3

Customer support

4.3

Functionality

4.3

Stanley's profile

Stanley K.

Verified reviewer

Information Technology and Services

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed February 2025

Optimized software for quick responses

5

Taking surveys is extremely easy. Integration with Stripe Payment allows you to make transactions as secure as possible. With this integration you will be able to answer a form and make a payment online and in mobile applications in an easy and unique way.

Ratings Breakdown

4
Ease of use
4
Value for money
4
Customer support
4
Functionality
icon
Pros:
I like the way you create surveys and get anonymous feedback by collecting conversational data on this software. 360 surveys are more objective, this helps to work effectively with each other and gives a complete picture about strengths and weaknesses. SurveySparrow also allows you to create different links for the same survey each time it is shared so that we can share them on our social networks and easily separate the responses no matter where they come from, be it Linkedin, Twitter, among others.
Cons:
SurveySparrow offers excellent integration with other payment platforms such as Stripe, however it does not include Paypal, this integration would be a great help.

Read More

LS

Lanie S.

Verified reviewer

Leisure, Travel & Tourism

Self-Employed

Used weekly for less than 2 years

Reviewed June 2025

Owner and Manager

5

Overall, I really like Survey Sparrow and look forward to seeing continued updates and improvements to the platform. My only concern is pricing—I hope it remains accessible and affordable for small businesses like mine.

Ratings Breakdown

5
Ease of use
5
Value for money
4
Customer support
5
Functionality
icon
Pros:
I love how easy and intuitive it is to work with Survey Sparrow. Creating and sending surveys is not only simple but genuinely enjoyable. One of my favorite features is the offline mode—it allows me to collect data without needing an internet connection, which is a huge plus for fieldwork. Overall, the platform is user-friendly, efficient, and a pleasure to use.
Cons:
I wish Survey Sparrow offered an audience purchase option. I'm currently using another vendor to fill this gap, but their platform isn’t nearly as intuitive or user-friendly as Survey Sparrow.

Reasons for choosing SurveySparrow

I loved the interface, easy of use and the price was within my budget. I needed something that has the offline option and this was by far the best.

Reasons for switching to SurveySparrow

Program was outdated and I needed a program that was more functional.

Read More

Kimberly's profile

Kimberly C.

Verified reviewer

Management Consulting

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed September 2020

More than just a survey tool

5

I use SurveySparrow for more than just surveys. I use it as a client onboarding tool - for assessments and information gathering.

Ratings Breakdown

5
Ease of use
5
Customer support
5
Functionality
icon
Pros:
I love that SurveySparrow looks spectacular and makes me look good, with the ability to use my branding. And its conversational style is wonderful.
Cons:
I have been using SurveySparrow for years and have no complaints. I honestly can't think of anything I don't like.

Read More

GF

Gisella F.

Verified reviewer

Hospitality

201-500 employees

Used monthly for more than 2 years

Reviewed December 2025

perfect for small initiatives with bigger impact

5

Ratings Breakdown

4
Ease of use
2
Value for money
3
Customer support
3
Functionality
icon
Pros:
user friendly UI that help us navigate through the dashboard easily even for our new joiners in the team
Cons:
Features need to be improved especially when it comes to automation and integration with different internal system

Read More

JS

Jeremy S.

Verified reviewer

Management Consulting

1001-5000 employees

Used weekly for less than 2 years

Reviewed July 2025

12 months in

4

Happy with the use of the tool, we have found far more capable than the free or bundled solutions with office applications. Would recommend.

Ratings Breakdown

4
Ease of use
4
Value for money
5
Customer support
4
Functionality
icon
Pros:
Easy to use survey builder, flexible and powerful editing features. Well documented API with easy integration with other platform. Strong support from the client services team.
Cons:
Custom applications can add additional capabiltiy, but can be difficult to find and use within the platform.

Reasons for choosing SurveySparrow

MS Forms capability is weak in comparison, limited support for branching, complex question types, user experience as the respondant is poor.

Reasons for switching to SurveySparrow

Cost, and ease of use - survey monkey is still used by development teams although that is driven by 3rd party integrations

Read More

MD

Michelle D.

Verified reviewer

Education Management

11-50 employees

Used monthly for more than 2 years

Reviewed June 2025

Easy to use and robust

5

Great! we use it for customer feedback as well as internal surveys. The visual customization and question type options are perfect for our team.

Ratings Breakdown

5
Ease of use
5
Value for money
4
Customer support
5
Functionality
icon
Pros:
The UX in Survey Sparrow is great. It's easy to set up surveys and share them and we love the shareable PDF reports. The downloadable excels make it easy to analyze our data too.
Cons:
We wish we could download pre-filtered excel reports. The preview option is great but it makes you start from the beginning of the survey - I just want to preview the question I am building not the whole thing.

Reasons for choosing SurveySparrow

We chose it for the price and because our team demoed and liked it.

Reasons for switching to SurveySparrow

MS forms was stupid. We needed something with better UX

Read More

SF

Sarah F.

Verified reviewer

Construction

51-200 employees

Used monthly for less than 12 months

Reviewed June 2025

Enjoyable app.

5

I feel having the personalized surveys for our employees has made our moral better. Whether it is a survey about our Christmas Party meal choices or merchandise we are buying for a our staff. We also created some customers surveys on our service.

Ratings Breakdown

4
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
Ease of use, fun interactions with employees. Ability to email out surveys and record anonymously or have their names listed.
Cons:
I had to add each contact one at a time. Being able to upload a list would be better. and sending a survey to all contacts would be better.

Reasons for choosing SurveySparrow

Price was a large factor. My previous employer used Survey Monkey so I went straight there when my new employer decided to do employee surveys. But after shopping around I decided I liked Survey Sparrow better.

Read More

RF

Richard F.

Verified reviewer

Public Relations and Communications

11-50 employees

Used monthly for less than 2 years

Reviewed July 2025

Very good product

4

We use the tool to create industry surveys, replacing a more well-known and expensive options. SurveySparrow does the job entirely satisfactorily.

Ratings Breakdown

5
Ease of use
4
Value for money
4
Functionality
icon
Pros:
A good, lightweight option for efficient creation and distribution of surveys. Easy to use and edit.
Cons:
It would be useful to have better cross breaks on the data for analysis of responses - some of the design features are a bit basic.

Reasons for switching to SurveySparrow

The cost and restrictive packages of the previous product

Read More

Pratap's profile

Pratap M.

Verified reviewer

Higher Education

51-200 employees

Used monthly for less than 2 years

Review source

Reviewed December 2022

Best survey building platform

5

Data and opinion collection is used to implement our best ideas into public. This collection of data and opinion is easily done by using the SurveySparrow. We can obtain feedback and opinions from the customers.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
SurveySparrow allows us to create most interactive and conversational surveys. The surveys created using SurveySparrow will get more responses from targetted participants. This platform has several types of templates in it which are used to create surveys instantly.
Cons:
SurveySparrow platform has some best features than other survey builders but they are only available for paid subscription only.

Reasons for choosing SurveySparrow

Based on the subscription prices and familiarity among the users.

Reasons for switching to SurveySparrow

The SurveySparrow provides more features than SurveyMonkey. SurveySparrow allows us to create more responsive and conversational surveys.

Read More

VR

Verified
Reviewer

Entertainment

51-200 employees

Used monthly for less than 2 years

Review source

Reviewed September 2025

Great, easy tool to use

5

Great! Simple to use and if you need metrics, reports or integrations with other services they do it all!

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
I like that our team can create a custom CSAT survey that can then import results back into our tickets in Zendesk.
Cons:
Previously I didn't like that we didn't have AI as a tool to edit surveys. But now we do! It has been a great tool to tweak our wording in surveys.

Read More

Showing 1 - 10 of 121 Reviews

Other Top Recommended Survey Software

Mailchimp
Mailchimp

4.5 (17547)

Recently recommended 0 times

Google Forms
Google Forms

4.7 (11323)

Recently recommended 0 times

SurveyMonkey
SurveyMonkey

4.6 (10401)

Recently recommended 0 times

Connecteam
Connecteam

4.6 (4968)

Recently recommended 0 times

Advisor Get Price CTA Image

Stuck Between Options?

Our experts can help you compare SurveySparrow with other top options, so you can find the best fit for your needs.

See what companies are saying about Software Advice