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Instapage vs Wix

Updated February 9, 2026

Instapage vs Wix: Which is best for you?

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55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$79.00

per month

$17.00

per month

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Split Testing
4.86
Third-Party Integrations
4.75
Form Builder
4.63
See All
Scheduling
5.0
Keyword Research Tools
4.88
Multi-Location
4.83
See All
Integrations
CallRail
CallRail
Drupal
Drupal
Heap
Heap
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LiveChat
LiveChat
Meta for Business
Meta for Business
Twitter/X
Twitter/X
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Pros / Cons
  • Lastly, I love the ability to create custom forms quickly and set up Google Tag Manager to track form submissions.
  • They even did that when I was on a free trial and not a guaranteed paying customer yet.
Read more
  • Wix is favored by users due to easy features and simplicity, enabling photographers to create an eye-catching business website, resize layout, and handle branding with little technical intervention.
  • It is often difficult to stay consistent and it is designed to lock you in to a specific all-in-one solution which presents problems over time if you want to expand into other areas of e-commerce, site customizations, or redirects.
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Ease-of-Use
Highest performing feature
in the comparison
4.6/ 5
4.5/ 5
Value for Money
4/ 5
Highest performing feature
in the comparison
4.3/ 5
Customer Support
Highest performing feature
in the comparison
4.3/ 5
4.2/ 5
Functionality
4.2/ 5
Highest performing feature
in the comparison
4.3/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
FrontRunners 2024
FrontRunners 2025
Advisor
  Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad