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Hotjar vs Mouseflow

Updated January 15, 2026

Hotjar vs Mouseflow: Which is best for you?

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55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$39.00

per month

$31.00

per year

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Visitor Tracking
4.83
Activity Dashboard
4.80
Customer Journey Mapping
4.78
See All
Data Visualization
4.91
Heatmaps
4.79
Behavioral Analytics
4.69
See All
Integrations
HubSpot Marketing Hub
HubSpot Marketing Hub
Segment
Segment
Zapier
Zapier
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Shopify
Shopify
Weebly
Weebly
HubSpot Sales Hub
HubSpot Sales Hub
See All
Pros / Cons
  • I like the heat mapping tool on Hotjar, which allows you to see where there is the most interest on your page, as well as how a user navigates your webpage
  • Also, in the recording sections, you can easily get overwhelmed by not-relevant recordings, where users just idle.
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  • Being able to see exactly where users are struggling, rage-clicking, or dropping off has allowed me to fix critical friction points I didn't even know existed.
  • The dashboard can feel slightly cluttered when handling multiple projects, and session recordings occasionally take a bit to load.
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Ease-of-Use
4.6/ 5
4.6/ 5
Value for Money
4.4/ 5
4.4/ 5
Customer Support
4.5/ 5
Highest performing feature
in the comparison
4.6/ 5
Functionality
4.5/ 5
Highest performing feature
in the comparison
4.6/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
FrontRunners 2022
FrontRunners 2022
Advisor
  Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad