Similarweb 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Similarweb

4.6

(251)

Pricing

Starting at $125.00 per month

About Similarweb

At Similarweb, we help businesses make smarter decisions in the digital age. Whether it’s understanding your competitors or uncovering deep data insights, our tools are built to meet a wide range of digital intelligence needs.

With Similarweb, you’ll get:

Unmatched Data Reach: Insights from 1B+ websites, 8M apps, and 3M global brands.

Always-On Analytics: Real-time tracking of 5B keywords, 250M ads, and 10B content pieces.

Worldwide Insights: Data coverage across 190 countries and 210 industries.

From fast-growing startups to global enterprises, thousands of companies trust Similarweb to gain an edge and accelerate their growth.

"Through consistent SEO efforts, we achieved a 60% year-over-year increase in organic traffic, demonstrating the long-term effectiveness of our strategy." - Group M Poland.

Similarweb Screenshots

Similarweb Pricing and Plans

Starting price: $125.00 per month

Free Trial

Free Version

Competitive Intelligence

$125.00

flat rate, per month

Plan includes:

1 User
3 months of historical data
Traffic & Engagement
Customer Demographics
Marketing Channels Overview
Competitor Alerts

Competitive Intel & SEO

$335.00

flat rate, per month

Plan includes:

1 User
3 months of historical data
Traffic & Engagement
Customer Demographics
Marketing Channels Overview
Competitor Alerts
Organic Search Overview
keyword research
rank tracker
Site Audit

Competitive Intel, SEO & Ads

$540.00

flat rate, per month

Plan includes:

Traffic & Engagement
Customer Demographics
Marketing Channels Overview
Competitor Alerts
Organic Search Overview
keyword research
rank tracker
Site Audit
Backlink Analytics
Creative & Campaign Insights

Businesses & Enterprises

Pricing available upon request

Plan includes:

Advanced Competitive Intelligence
Gen AI Analysis
AI Agents
Best-in class comprehensive data
Full team access
Premium, dedicated customer support
Competitive Intel Suite
Strategic SEO Suite
Ads Intel Suite
Gen AI Intel Suite

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Similarweb Features

Popular features found in Marketing Analytics
Ad hoc Reporting
Conversion Tracking
Dashboard
Data Import/Export
Data Source Connectors
Data Visualization
Keyword Tracking
KPI Monitoring
Reporting & Statistics
ROI Tracking
Search/Filter
Website Analytics
More features of Similarweb
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Advertising Management
Alerts/Escalation
Alerts/Notifications
API
Audit Management
Backlink Monitoring
Behavior Tracking
Benchmarking
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Tracking
Channel Management
Charting
Communication Management
Competitive Analysis
Conditional Logic
Contact Database
Contact Management
Conversion Rate Optimization
Customer Experience Management
Customer Journey Mapping
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard Creation
Data Blending
Data Connectors
Data Extraction
Data Mapping
Data Mining
Data Synchronization
Display Ad Management
Email Management
Email Reminders
Engagement Tracking
Forecasting
For PPC Campaigns
For Sales Teams/Organizations
Funnel Analysis
Generative AI
Goal Setting/Tracking
Google Analytics Integration
Interaction Tracking
Interactive Reports
Investment Management
Key Performance Indicators
Keyword Analysis
Keyword Discovery
Keyword Rank Tracking
Keyword Research Tools
Landing Pages/Web Forms
Lead Capture
Lead Engagement
Lead Generation
Lead Management
Lead Qualification
Lead Scoring
Lead Segmentation
Machine Learning
Metadata Management
Mobile Keywords
Monitoring
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Data Collection
Multi-Channel Distribution
Multi-Channel Marketing
Multi-Language
Multi-Location
Multiple Data Sources
Multiple Site Management
Multiple User Accounts
Natural Language Processing
Offline Access
Pageview Tracking
Performance Management
Performance Metrics
Personalization
Portfolio Accounting
Predictive Analytics
Profitability Analysis
Prospecting Tools
Publishing/Sharing
Real-Time Analytics
Real Time Comparisons
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Updates
Referral Tracking
Reporting/Analytics
Role-Based Permissions
Scheduled/Automated Reports
Self Service Data Preparation
Sentiment Analysis
SEO Audit
SEO Management
Single Sign On
Site Search Tracking
Social Media Monitoring
SSL Security
Statistical Analysis
Stock Tracking
Strategic Planning
Tagging
Third-Party Integrations
Time on Site Tracking
Trend Analysis
Trend/Problem Indicators
User Management
Visitor Tracking
Visual Analytics
Visualization
Website Management
Website Monitoring
Web Tracking
Web Traffic Reporting
Widgets

Similarweb Integrations

Google Analytics 360

Salesforce Sales Cloud

Salesforce Marketing Cloud

Amazon S3

HubSpot CRM

Snowflake

Similarweb User Reviews

Overall Rating

4.6

Ratings Breakdown

65%

32%

Secondary Ratings

Ease of Use

4.6

Value for money

4.2

Customer support

4.4

Functionality

4.5

ANDREY V.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed November 2025

Must Have For Every Site

Ratings Breakdown

Ease of use

Functionality

Pros:

One of the most valuable softwares in my tool box for competitor analysis and helping rank my site. I am able to collect data quickly and pass it on to other members on my team.

Cons:

I can't really complain about anything, I have used similarweb for over 10 years now and use it for nearly every project.

Ben N.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for more than 2 years

Reviewed September 2025

Similarweb is the leading industry market intelligence tool

Similarweb is a market intelligence platform that provides meaningful insights to brands and agencies. Similarweb offers a number of key features including Search, Gen AI and Ad Intelligence, as well as website and app research. Similarweb enables us to provide our clients with detailed competitor benchmarking and understand the market landscape as well, both through the platform and their API offering, which is the most advanced API available compared to other relatable tools.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

By segmenting website traffic in Similarweb, we can now precisely measure website traffic to specific pages and folders across competitor domains. The new "All Traffic" view for marketing channel sources also allows us to determine which channel sources are driving traffic to the relevant page/folder being analysed.

Cons:

I genuinely can't think of anything I dislike about Similarweb. They're consistently innovating with new features, such as their AI Intelligence tools, which have provided us with valuable insights into our clients' competitors and enabled us to learn more about new categories in global markets as well.

Reasons for choosing Similarweb

Similarweb offered a wider range of features, plus Similarweb has an extensive knowledge center which details everything we need to know for new users and when we receive questions from clients.

Brian M.

Verified reviewer

Pharmaceuticals

1001-5000 employees

Used monthly for more than 2 years

Reviewed December 2025

SimilarWeb Provides Robust Data Intelligence & Insights

Overall my experience has been positive. It is relatively intuitive to navigate, is frequently updated, and provides valuable insights across a broad spectrum of digital activity.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

SimilarWeb is an extremely comprehensive platform for digital landscape insights. It is helpful with identifying competitor tactics, SEO-related research, and gathering general traffic insights. In my experience there is no other platform that comes close from a data robustness perspective.

Cons:

There are inherent data accuracy limitations, although all similar tools face the same ones. The data should be taken with a grain of salt and used directionally as opposed to literally. There is huge number of sections within the platform which can make it challenging to navigate at times, but the search feature and customer service are very helpful.

Reasons for switching to Similarweb

SimilarWeb has more robust data and fewer limitations

Sahib S.

Verified reviewer

Marketing and Advertising

1001-5000 employees

Used weekly for less than 6 months

Reviewed July 2024

Review of Similarweb

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Has tons of information shown on the platform

Cons:

Not the most intuitive product out there

Pavlo T.

Verified reviewer

Information Technology and Services

1001-5000 employees

Used daily for more than 2 years

Reviewed November 2025

Top Competitive Analytics toll today

Similarweb is my go-to tool for competitive research — I use it daily. The product team is extremely professional and passionate, continuously releasing new tools and modules almost every month. The platform’s capabilities keep expanding, and the quality and depth of insights I can extract are constantly improving. It’s an indispensable part of my research workflow.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Consistency of delivery of great and always evolving product. Ai Studio release, plus improved Data Hub functionality really make my workflows so much more efficient.

Cons:

App data and the way the reports organized could be better. Sometimes just the load time of the platform is too long which is annoying.

Yuri L.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 2 years

Reviewed September 2025

Ideal lead intelegence for Web-Tech solutions

I'm very happy with their solution and the challenge they're aiming to overcome. Looking forward to seeing how they could further expand in the digital Ad-Tech market, to further develop our operations with them.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Similarwebs platform is very intuitive and helpful. It helped me connect the dots with existing partners, as well as better qualify leads using the competitors' table.

Cons:

Overall, my experience is great with their product. If I had to put a finger over an area that might've been improved, it might be revolting the signal's accuracy and its meaning.

Reasons for switching to Similarweb

SimilarWeb provided a better approach to our needs, as we were web-focused.

Daniel R.

Verified reviewer

Marketing and Advertising

51-200 employees

Used weekly for less than 2 years

Reviewed September 2025

A Go-To Platform for Competitive Intelligence

Overall, my experience with Similarweb has been very positive. It’s an easy-to-use platform that gives me the competitive insights I need quickly, without the long waits I’ve experienced with other tools. Similarweb has beta programs that help me think of new solutions for my clients and help me effectively tell a story.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Similarweb is an easy-to-use SEO tool that helps me deliver value and competitor insights to my clients. I use it to track how ads, audiences, and traffic shift over time, and I can quickly compare data across periods without waiting for the insights I need

Cons:

No software is perfect, and I do have a few wish-list items I’m looking forward to. I’d like to see more creative examples across display, video, and social advertising, as I often have to rely on LinkedIn’s Ads Library to fill the gaps in creative reporting. I’d also like broader coverage of display networks, as well as estimated budgets for display, so I don’t need to turn to another tool like AdBeat.

Reasons for switching to Similarweb

Cost and ease of use were significant factors in deciding which software we wanted to use as a team.

Leslie B.

Verified reviewer

Marketing and Advertising

201-500 employees

Used daily for more than 2 years

Reviewed September 2025

Similarweb has helped amplify my SEO strategy for clients

After using a number of SEO tools over my 15 years in the practice, Similarweb is by far my favorite. There's so much impactful data I am able to extract and put into client presentations that help illustrate a story that I normally wouldn't be able to cover with other tools.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Incredible SEO data all in one place: Extensive competitive comparison data, search volume trends over time, visibility into AI referring domains and prompts, how all channels together are driving growth, and much more!

Cons:

Sometimes it can be hard to find a certain feature you're interested in, so I end up looking it up. Some features are great but you have to pay for to see.

Reasons for switching to Similarweb

Similarweb offered more comprehensive data with estimated performance, which was immensely helpful to pull directional trends.

May D.

Verified reviewer

Telecommunications

501-1000 employees

Used daily for more than 2 years

Reviewed January 2026

Easy to use and innovative

Overall I would say Similarweb gets the job done and is extremely easy to use. I use the browser extension constantly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how easy similar web makes it to get an idea of website traffic and geos for ecomm sites. The chrome extension is super easy to implement and is so helpful when prospecting - I use it almost every day! I've never had any issues but I assume the folks at similar web would be helpful if I ever run into any problems. I also really appreciate SimilarWeb's innovation and recent rollout of AI features! I'm excited to start playing with them as my team has reported great things so far.

Cons:

I can't think of anything I dislike - I have never run into issues while using SimilarWeb. I have used both the website and the browser extension and haven't noticed any glitches or problems yet. The website data I've collected over the years has always been more or less accurate when confirming with new clients.

Hannah C.

Verified reviewer

Telecommunications

51-200 employees

Used daily for less than 2 years

Reviewed December 2025

I use it everyday, and could not do my job without it

I use Similar Web Chrome extension everyday in my sales role as AE. I use similar web insights to identify high quality leads, web traffic and organize my book of business to make sure I'm prioritizing high traffic accounts and scheduling my day accordingly. I definitely recommend SW as a single source of truth and huge asset in my day to day prospecting! My company recently upgraded to SimilarWeb Pro which gives you access to so much data on websites: monthly revenue, trends, and even finding accounts that are specifically not in Salesforce. This has been so helpful for building out my book of business.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Ability to easily check website traffic - Finding new contacts for sales prospecting in one click with Sales Intelligence extension - Data found is never on other sites like LeadIQ or Hunter - Quality emails, phone numbers, and insights about company triggers

Cons:

Sometimes the tab doesn't work to show insights on a website, but if you hover over the SW extension then it will always still show you the Similar Web ranking. Also it can be hard to hide the SW tab.

Showing 1 - 10 of 251 Reviews

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