VWO Testing 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

VWO Testing

4.5

(91)

Pricing

Pricing available upon request

About VWO Testing

VWO Testing helps businesses design, deploy and manage custom tests for websites and mobile/web applications. The platform enables organizations to create A/B, split and multivariate tests to run surveys and analyze customer experience, engagement level, revenue, conversion rate and other factors via a unified portal.

VWO Testing includes a visual editor, which allows testers to modify headlines, CTAs, images, fonts, background colour, layouts and other elements, create multiple versions of a webpage and resize, drag or hide options. Features include Single Sign-On (SSO) authentication, behavioral and IP-based targeting, campaign scheduling, multi-segment comparisons, API access, and more. Additionally, administrators can modify codes in HTML, CSS or JavaScripts using the built-in code editor.

VWO Testing lets users gain insights into new/returning visitors, traffic, browsers, and other metrics via statistics, analytics and reports. Pricing includes monthly subscriptions and support is extended via phone, email and other online measures.

VWO Testing Screenshots

VWO Testing Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Growth

Pricing available upon request

Plan includes:

A/B Testing
Code Editor
Email and Chat Support
Mobile Website Testing
Preview Mode
Report Customization
Split URL Testing
Traffic Allocation
Visual Editor

Pro

Pricing available upon request

Plan includes:

Cookie Based Targeting
Cross Domain Testing
Custom
Everything in GROWTH
Geo Targeting
Javascript
Multi-Browser QA
Multivariate Testing
Phone Support
Targeting

Enterprise

Pricing available upon request

Plan includes:

Advanced Targeting
API Access
Custom Dimension
Customizable Widgets
Dedicated Account Manager
Everything in PRO and
Manual Activation
Onboarding and Training
Self Hosting

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VWO Testing Features

Popular features found in Web Analytics
Campaign Management
Goal Setting/Tracking
Heatmaps
Keyword Tracking
Pageview Tracking
Referral Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Web Traffic Reporting
More features of VWO Testing
Abandoned Cart Saver
A/B Testing
Analytics
Annotations
API
Audience Targeting
Behavioral Targeting
Behavior Tracking
Campaign Analytics
Campaign Segmentation
Content Analytics
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
Customizable Reports
Customizable Templates
Data Import/Export
Data Visualization
Drag & Drop
Engagement Tracking
Experience Management
For Mobile
For Websites
Funnel Analysis
Geotargeting
Landing Pages/Web Forms
Monitoring
Multivariate Testing
Performance Metrics
Qualitative Comparative Analysis
Quantitative Analysis
Real-Time Data
Reporting/Analytics
Reporting & Statistics
Sales Trend Analysis
Screen Activity Recording
Split Testing
Statistical Analysis
Surveys & Feedback
Third-Party Integrations
Unmoderated Testing
Usability Testing
User Journeys
User Research Analysis
Visitor Tracking
Visual Editor
Website Analytics
Widgets
WYSIWYG Editor

VWO Testing Integrations

ClickTale

Drupal

Heap

Adobe Commerce

Demandbase One

Shopify

See all 13 integrations

VWO Testing User Reviews

Overall Rating

4.5

Ratings Breakdown

57%

36%

Secondary Ratings

Ease of Use

4.3

Value for money

4.0

Customer support

4.4

Functionality

4.3

Ayushi S.

Verified reviewer

Outsourcing/ Offshoring

501-1000 employees

Used daily for less than 12 months

Review source

Reviewed March 2019

It's worth "trying"

Previously 4

Our experience and review are subjective. While the tool offers a lot of options which makes it worth trying, VWO poses a lot of challenges in terms of tracking. So, in case, you are planning to set up the tool for your AB test, do make sure to triple check if everything is being tracked properly (double redirection, forms tracking, and traffic allocation to the variants).

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Previously 4

Pros:

1. Deep segmentation: Ability to segment traffic in terms of devices, locations, and campaigns 2. Variant percentage segmentation: One thing that basic AB Testing tools lack is their ability to segment traffic beyond 50-50% division. VWO allows to allocate traffic as per our requirement. 3. Heat maps included within AB Tests

Cons:

There are a "lot" of backend issues in this tool. Without the help of a developer, it would not be possible for a person to set up tracking properly. Even after considering all the conditions and implementing tracking code as per the implementation guide, VWO did not allocate the traffic correctly and we lost days of experimentation due to this error. Unfortunately, even after trying the customer support was not able to help us in resolving the issue.

Verified

Reviewer

Retail

11-50 employees

Used daily for more than 2 years

Review source

Reviewed April 2019

Fantastic for split testing landing pages

We have solved the ability to find winning variations of landing pages for multiple different businesses with this software.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love VWO! This software is excellent for split testing landing pages, which is extremely important for a new product launch where we want to optimize and get the most bang for our buck with the highest converting landing pages. This tool makes it easy to set up split tests and analyze.

Cons:

Sometimes I question the split testing ability and have had multiple discussions with VWO about changes some things to make it better for the user / more optimized and haven't seen any changes go into effect.

Vendor Response

Thank you for sharing your feedback! Glad to know that you like the split testing feature. Our team is constantly working on making suitable enhancements to provide more value to users. And feedback from all our customers is very valuable to us. - Venus from VWO

Replied June 2020

Amy O.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 12 months

Review source

Reviewed December 2019

VWO Testing

Good! I love the customer support. They really help you. Other than the numbers reporting wrong, I like the platform.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I like how easy it is to set up a test. It is also easy to see reports.

Cons:

The calculations aren't always right so I don't trust the lift numbers. I also wish the statistical significance was two tailed.

Vendor Response

Thanks for sharing the feedback, Amy. Though we are already working on enhancing our reporting further, but the calculations shouldn't be incorrect even as of now. We would really appreciate if you could share your detailed feedback around reporting with us at support@vwo.com. - Venus from VWO

Replied June 2020

Verified

Reviewer

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed March 2018

Simple product and easy to use for beginners

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Really low barrier to entry, if you're starting out doing testing, this is definitely the tool for you. It's lightweight and easy to use. They're based out, which means they are used to dealing with server call times, so you likely won't see any flickering issues. This is also one of the cheapest products out there, and definitely on par with the beginner versions of any other brand out there.

Cons:

After you do consistent testing for at least 2 years, you'll notice that there will be issues with more advanced testing (ie, if you want to show a test for only logged-in users, etc.), you may have to rely on some help with customization with their customer support team, which isn't very experienced, so basically you're on your own.

Jamie M.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 2 years

Review source

Reviewed March 2018

The most comprehensive website testing and optimization tool on the market

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

VWO started off as a typical website testing tool, with visual selection tools (i.e. no coding required) to create a range of dynamic A/B and multivariate tests. They started to implement some new functionality and now, they have an advanced and fully comprehensive testing and optimization solution. You can create hypothesis and theories for each test with the top-tier of their product, whilst making observations along the way (during the life of each test). This can help you to better understand what you're doing, what's working and how future tests could be conducted to better the outcomes.

Cons:

The basic solution is good but feels somewhat limited in comparison to their top-tier optimization product. However, their pricing for all products is expensive. Their optimization product (full suite of tools) is far too expensive for most businesses and requires a lot of management time - it's not a case of switching on a button and seeing results, the tools only enable you to create tests and track their progress. It's an ideal tool for a larger team of marketers and website testers.

Verified

Reviewer

Computer Software

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed September 2018

Great tool for site variation testing

We are using VWO to test changes to UI elements on our web, and we like it so far.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I've been using VWO for months now, and I like it very much. It is easy to set up and there are a lot of different testing options available (A/B, multivariate, split URL, etc.). Their editor is also very powerful and their support was always quick to response and was really helpful.

Cons:

I don't like that the script you need to include on your site aren't hosted on some known CDN, which gives your site lower score on sites like WebPageTest. Also, their editor doesn't work well all the time - if you are making some big change on the page, you will sometimes see in the editor that your change is applied correctly, but in the preview the change isn't there - so you need to find a way how to insert it correctly.

Rodrigo C.

Verified reviewer

Marketing and Advertising

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed March 2019

Great UX testing tool

I'm in charge of setting up tests on several websites and forms that belong to our company, I've been working with VWO since 2015 and it helped us to increase our revenue in the last years. VWO tools also helped us to find bugs on our pages through heatmaps for example, and help our sales team to measure our conversion rate on our forms and pages. In 4 years, we moved from few A/B test monthly scheduled to a full department and team dedicated to improve our User Experience using VWO as main tool.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

There are a lot of functions and tools, some tests are very easy to set, the tool is quite easy to implement and results are quite accurate.

Cons:

Sometimes it bugs on some pages, depending on page content and files included, making the results not accurate, and we cannot test to be 100% sure that's going to work.

Vendor Response

Thank you for sharing your feedback! Glad to know that VWO is helpful to a lot of teams in your organisation. Regarding your other feedback, we would advise to follow a stringent QA procedure using our Live Previews feature across devices, browsers, etc. to ensure campaigns work well. - Venus from VWO

Replied June 2020

Verified

Reviewer

Apparel & Fashion

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed May 2022

A good tool for AB testing

Ratings Breakdown

Ease of use

Functionality

Pros:

VWO is easy to use and setup for performing AB test on your website to bring about incremental improvements. One can run simple AB tests comparing amongst two different URLs or run two variations and also execute multi variate tests wherein multiple changes and their impact can be attributed to the changes.

Cons:

The integration and data benchmarking with analytics tool is something which can be improved. Results on VWO dashboards and on integration analytics tools may vary on occasions leading to confusion on the outcomes.

Akash G.

Verified reviewer

Used daily for less than 2 years

Review source

Reviewed March 2018

Good for small to medium business

I waas able to set up my AB testing experiments for my website fairly quickly! Its easy and an easy decision to make when selecting a good software.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Its a very intuitive, clean and feature rich software for AB testing. Within a day my team was able to pick up the software and we were already running experiments and seeing data coming in. The data provided are quite wide ranging as well, so that's one area you don't have to worry too much about - just get the experiments set up and wait for the results to come in.

Cons:

I especially didn't like their pricing threshold. .