BenchmarkONE 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

BenchmarkONE

4.4

(155)

Pricing

Starting at $49.00 per month

About BenchmarkONE

BenchmarkONE (formerly Hatchbuck) is a sales and marketing solution designed for small to midsize businesses. The integrated solution offers combined sales automation, marketing automation and email marketing features. BenchmarkONE is a good fit for a wide range of businesses, including teams in advertising, consulting, hospitality, real estate and more.

BenchmarkONE includes features to help users more effectively maintain and track both prospective and existing clients. Contacts can be imported from Outlook, Excel, and LinkedIn, while leads can be captured from the company website, blog or social media sites with a straightforward "drag and drop" form builder.

BenchmarkONE offers a robust library with 450 email templates that can be used directly or can be customized using the software's template builder. Users can set up automatic emails to specific groups of contacts and track the progress of campaigns. The software runs on both Mac and PCs, and can be accessed via any device with Internet connectivity, including iPads.

BenchmarkONE Screenshots

BenchmarkONE Pricing and Plans

Starting price: $49.00 per month

Free Trial

Free Version

Lite

$49.00

usage based, per month

Plan includes:

Contact Management
Email Marketing
Landing Pages
Marketing Automation

Pro

$219.00

usage based, per month

Plan includes:

Contact Management
Deal Pipeline Management
Email Marketing
Full CRM
Gmail & Outlook Integration
Landing Pages
Marketing Automation
Mobile Web App
User Permissions

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BenchmarkONE Features

Popular features found in Marketing Automation
A/B Testing
Campaign Analytics
Drip Campaigns
Landing Pages/Web Forms
Lead Management
Multi-Channel Marketing
Multivariate Testing
ROI Tracking
Sales Analytics
Segmentation
Social Marketing
More features of BenchmarkONE
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Appointment Scheduling
Autoresponders
Calendar/Reminder System
Campaign Management
Client Management
Collaboration Tools
Contact Database
Contact Management
CRM
Customer Database
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Templates
Dashboard
Document Storage
Drag & Drop
Dynamic Content
Email Distribution
Email Management
Email Marketing
Email Templates
Email Tracking
Interaction Tracking
Lead Capture
Lead Generation
Lead Nurturing
Lead Qualification
Marketing Automation
Mobile Access
Personalization
Pipeline Management
Prioritization
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Sales Pipeline Management
Search/Filter
Social Media Integration
Tagging
Task Management
Task Planning
Task Progress Tracking
Template Management
Third-Party Integrations
Web Forms
Website Visitor Tracking
Workflow Management

BenchmarkONE Integrations

Eventbrite

Slack

Zendesk Suite

Gmail

Formstack Forms

HubSpot CRM

See all 39 integrations

BenchmarkONE User Reviews

Overall Rating

4.4

Ratings Breakdown

57%

35%

Secondary Ratings

Ease of Use

4.5

Value for money

4.4

Customer support

4.6

Functionality

4.2

Alex W.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed March 2020

An awesome and inexpensive marketing automation tool

I use this for my firms marketing automation and it works great at a great price!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The marketing automation tool is constantly evolving to stay ahead of MA trends. Support is fantastic!

Cons:

There is really nothing bad I can say about Hatchbuck

Kate L.

Verified reviewer

Warehousing

201-500 employees

Used unspecified for less than 2 years

Review source

Reviewed September 2015

Growing business with Hatchbuck for more than a year

No other CRMs compare to Hatchbuck. The functionality and the price don't even come close!

Ratings Breakdown

Pros:

Automation via emails, campaigns and tagging, email tracking, notifications when someone opens an email or clicks on a link within the email, automatic social network linking, webpage tracking, deal tracking and the drag and drop builder, which is great for newsletters.

Cons:

It's not mobile friendly and you can not CC someone via Hatchbuck.

Brad B.

Verified reviewer

Information Technology and Services

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed February 2019

Great Email platform and CRM for small businesses

If you're a small business and you're using it as a CRM it's worth looking into.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We were able to send large emails batches and weren't as restricted as other platforms. Easy to pull stats, reports, and data.

Cons:

We had decent sending results, but towards the end of us using it as our primary email service our results were atrocious. We had a great sender reputation, great sending results, but horrid numbers. When we looked asked other businesses that used Hatchbuck they weren't having any issues and they were sending more emails that we were. We never got a good answer as to why and what was the problem.

Aubrey B.

Verified reviewer

Marketing and Advertising

Used unspecified for unspecified

Review source

Reviewed May 2015

Awesome Sauce

I use hatchbuck for all of my clients and always recommend it when someone mentions that they are looking for a cost-effective alternative to their pricier software. Hatchbuck provides all the bells and whistles that more expensive softwares charge an arm and a leg for, but at the perfect price point. My favorite feature is that the tool will locate a contact's social media profiles FOR you. This saves a lot of time in doing research as to what platforms you should be on.

Ratings Breakdown

Pros:

Cost, features, customer support is free, there's no limit on the number of emails I can send like other softwares

Cons:

There are a few minor features that I'd like to see added, which is the only reason for 4 out of 5 stars. However, based on conversations I've had with their team, it sounds like many of them will be coming very soon!

Leo W.

Verified reviewer

Events Services

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed October 2019

Good CRM Software

Overall, my experience has been very positive with Hatchbuck. This is the most I’ve ever utilized this type of software, and each time I use it I find it to be more effective overall. I believe the more I learn about it the more I will like it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software provides a nice dashboard to analyze the distribution of your emails. I also like the additional tasks that can be added to each email out reach.

Cons:

The software gives you a number of alerts when you update your mailing list, and I’m often unclear about what they are telling me about my contacts.

Jake B.

Verified reviewer

Marketing and Advertising

11-50 employees

Used unspecified for less than 2 years

Review source

Reviewed June 2015

Great combination of CRM & Marketing automation

Hatchbuck is a core part of our sales process. From marketing automation tools like nurturing and outbound campaigns and website tracking, it's propelled our business development forward. It's also a great CRM tool and they provide reporting on pipeline and sales activity and much more. Highly recommend!

Ratings Breakdown

Ease of use

Value for money

Customer support

Pros:

Marketing automation tools - campaigns, template building and actions

Cons:

Searching and usability could use a bit of a boost

Brian K.

Verified reviewer

Electrical/ Electronic Manufacturing

2-10 employees

Used unspecified for free trial

Review source

Reviewed June 2015

Best value for what I actually need...and plenty of extras

We have a team of 5 that manages 50k-100k contacts while connecting with them through automated email campaigns to begin as well as nurture our relationships. We offer online ecommerce solutions. It is a great CRM and has the features needed to keep our sales activity and account management functions all in one place.

Ratings Breakdown

Ease of use

Value for money

Customer support

Pros:

Tagging and Automation Availability to tie into email history Tasks and document attachment opportunities Service, service, and service-they are always willing to take a question and work with our team to fully utilize the tools and features within the Hatchbuck system.

Cons:

Everything we have given feedback on has been addressed in new updates over the years, or have been communicated to us as part of future releases.

William A.

Verified reviewer

Financial Services

11-50 employees

Used unspecified for less than 6 months

Review source

Reviewed June 2015

Great Software with some powerful features

Switching from a well known "email marketing only" product to a product with "intelligent marketing", tagging and list segmentation along with a good basic CRM, will help us take our business to the next level. Look forward to continuing its use and recommend for others.

Ratings Breakdown

Ease of use

Value for money

Customer support

Pros:

Much more robust than the common "email marketing programs". Much less costly than the full blown "internet marketing programs" that are all inclusive.

Cons:

CRM can use a little more work, but for the cost, it well worth it over the "giants".

Ashley A.

Verified reviewer

Marketing and Advertising

11-50 employees

Used unspecified for less than 6 months

Review source

Reviewed June 2015

Great value and customer support

10X Lab has been using Hatchbuck for sales purposes for a little over a month. We're able to navigate through the platform with ease and upload contacts quickly. Lind

Ratings Breakdown

Ease of use

Value for money

Customer support

Pros:

Lindsey is an amazing resource! She was able to walk our team through "demos" of the platform multiple times and answers any questions we have. Super simple, easy user interface. Much less cluttered than Salesforce.

Cons:

Sometimes I'll get booted off and have to login again, but rarely.

Jessica D.

Verified reviewer

Marketing and Advertising

Used unspecified for unspecified

Review source

Reviewed May 2015

Great Software!!

I love, love, love Hatchbuck! It's very user friendly and they are open to suggestions for improvement from their customers. Their support team is also fabulous! I just call, let them know what my issue is and they begin working on it immediately.

Ratings Breakdown

Showing 1 - 10 of 155 Reviews

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