Cision 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

Cision

3.8

(89)

Pricing

Starting at $1.00 per month

About Cision

Cision is a comprehensive communications platform enabling more than 100,000 public relations and marketing professionals around the world to understand, influence and amplify their stories. As the market leader, Cision enables the next generation of communication professionals to strategically operate in the modern media landscape where company success is directly impacted by public opinion. Cision has offices in 24 countries through the Americas, EMEA and APAC, and offers a suite of best-in-class solutions, including PR Newswire, MultiVu, Brandwatch, Cision Communications Cloud®and Cision Insights. To learn more, visit www.cision.com and follow @Cision on Twitter.

Cision Screenshots

Cision Pricing and Plans

Starting price: $1.00 per month

Free Trial

Free Version

Basic

$1.00

per month

No plan information available

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Cision Features

Popular features found in Social Media Analytics Tools
Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Lead Attribution
Multi-Channel Data Collection
Post Scheduling
More features of Cision
A/B Testing
Activity Dashboard
Activity Tracking
Ad hoc Reporting
Alerts/Notifications
API
Article Author Database
Audience Analytics
Audience Engagement
Auto Update
Brand Tracking
Campaign Planning
Campaign Tracking
Clippings Management
Communication Management
Competitive Analysis
Contact Database
Contact Management
Content Discovery
Conversion Tracking
CRM
Customer Segmentation
Customizable Branding
Customizable Templates
Dashboard
Data Visualization
Digital Asset Management
Direct Mail Management
Email Alerts
Email Distribution
Email Marketing
Email Templates
Event Marketing
Filtering
Hashtag Tracking
Influencer Tracking
Keyword Tracking
KPI Monitoring
Media Monitoring
Monitoring
Multi-Account Management
Multi-Channel Attribution
Multi-Channel Distribution
Performance Metrics
Press Monitoring
Press Release Builder
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Reputation Management
ROI Tracking
Search/Filter
Sentiment Analysis
Social Media Integration
Social Media Monitoring
Social Performance Management
Template Management
Third-Party Integrations
Trend Analysis
User Management
Visual Analytics
Website Analytics

Cision User Reviews

Overall Rating

3.8

Ratings Breakdown

31%

40%

15%

Secondary Ratings

Ease of Use

3.8

Value for money

3.5

Customer support

3.7

Functionality

3.9

Corey J.

Verified reviewer

Non-Profit Organization Management

51-200 employees

Used daily for more than 2 years

Review source

Reviewed March 2022

Keeps Us Current!

Has really improved as our media presence has grown and have no reason to switch to another provider.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Cision allows us to know every time we are mentioned in the media, which gives us the opportunity to not only track where we are and what is said about us, but also share that media with our followers on social platforms. Cision is also crucial in our media outreach, especially when contacting local media where we may not have regular contacts.

Cons:

A lot of the searches, you need help with their client relations folks, who are amazing, but it's an extra step we don't always have time for.

Reasons for choosing Cision

Meltwater honestly was extremely pushy and would call every other day despite them asking to stop. Can't imagine being a client of someone like that.

Thibault D.

Verified reviewer

Automotive

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed November 2025

Best media and social listening tool

I am using Cision on a daily basis to monitor all mentions of my brand not only across all French media but also on Social Media

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like its ease of use and their social and media listening functionalities that enable to measure the reach of such exposure for a specific brand

Cons:

Even I found this tool essential for every Marketing and Communication leader, it is a bit expensive, especially with the emergence of AI

Reasons for choosing Cision

Cision's functionalities are really more useful and developped vs its competitors

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed March 2019

Necessary evil of the PR industry

Ratings Breakdown

Ease of use

Previously 2

Customer support

Previously 4

Functionality

Previously 2

Pros:

Once you have figured out how to navigate Cision to get the information you need, it is relatively straightforward to use. Can be a good starting point when building lists, etc.

Cons:

Missing critical reporter contact information across all types of publications, not very "smart" in terms of search and pulling only the truly relevant results from keywords.

Karly A.

Verified reviewer

Transportation/ Trucking/ Railroad

51-200 employees

Used monthly for more than 2 years

Review source

Reviewed October 2024

Overall Happy Customer

I'm overall happy with the product, but we had a lot of issues with set up and integration.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The customizable dashboards are easy to use, and I love the visualizations.

Cons:

We had a lot of issues setting up our dashboards and our Google Analytics kept getting disconnected (over 5 times).

Reasons for switching to Cision

Cision is a more robust platform than Meltwater, in my opinion.

Scott M.

Verified reviewer

Public Relations and Communications

51-200 employees

Used daily for more than 2 years

Review source

Reviewed May 2021

No longer the industry leader for media research

Every serious agency needs a media research tool in order to build and execute media relations campaigns; we're no exception. Media research is largely the only thing we've used from Cision. Our team has become disillusioned with how difficult it has become to create meaningful media lists. So much so that we're likely to transition away from Cision when our contract expires.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Cision has always been the gold standard for media research. The robust platform boasted hundreds of updates daily, and the media list output has been largely reliable.

Cons:

Unfortunately, Cision either suffers from poor leadership, poor vision, a lack of care for its customers, or some combination of all the above. Aside from the fact that the results are no longer as reliable as they used to be, each and every update to the user interface has made the platform worse. The UX is not intuitive or easy to use. The customer service is not remarkable in any way. The technical support is a bit of a disaster.

Reasons for choosing Cision

Cision has been our go-to solution for more years than I can remember. It has a long history of high quality, but with all the mergers and acquisitions, it's become clear that Cision has lost its way.

Bruce F.

Verified reviewer

Education Management

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed April 2019

An integral tool for social media marketing

We have an opinion that this service is a great solution for social media marketing. It can help you to build new contacts, make researches and communicate with clients. Moreover, it is easy to use, so you need to try it for sure.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

There is no doubt that Cision is a perfect tool for marketing. This service offers the easiest way to find a particular influencer. With a help of a special menu, you can choose a precise category and choose a proper category in order to get an exact outcome. Moreover, it offers to pick up a theme or a location in order to find a person that is connected with the same informational field as you do. Cision is a great service for social media marketing. It has a solid database, flexible and user-friendly interface and many useful tools for marketing. With its assistance, you can turn into reality different marketing strategies within a second.

Cons:

Unfortunately, Cision isn’t perfect. An automated search doesn’t work properly, so you to rely only on your personal research. Despite the fact that Cision has a profound database, it still lacks the data itself. Sometimes, their researches can be a little bit slow and there is no chance to find a particular person that you really want to find. Moreover, if you don’t know the right name of the influencer, you won’t find him or her at all.

Christine J.

Verified reviewer

Publishing

5001-10000 employees

Used daily for more than 2 years

Review source

Reviewed March 2019

A publicist's dream - perfect for researching media contacts

We use Cision for all of our pitching needs, and it's an invaluable tool for us. I've built lists for specific media campaigns using Cision's "covering..." function, and found niche outlets that I wouldn't have otherwise found. Overall, Cision is a great one-stop for most publicity needs.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how easy it is to look up an outlet and find the correct contact to reach out to with a particular pitch. It's also extremely easy to look up outlet circulations, which we research all of the time in order to maximize visibility. Cision is normally pretty up-to-date with different outlets, which is impressive in a constantly shifting media landscape.

Cons:

Sometimes the search requirements can be a little too specific, and an outlet has to be typed in a very specific way to appear (i.e. with or without "the" in front, etc.) It'd be great if there were suggested terms, similar to Google, so that if you don't know the exact spelling of a last name you could still track down the contact.

Chris C.

Verified reviewer

Hospital & Health Care

5001-10000 employees

Used daily for more than 2 years

Review source

Reviewed July 2020

Quality of information gathering seems to have gone down

We use Cision to monitor media mentions and for their media database

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I've used Cision on and off throughout my (long) career. It has always been 'on top of things'. I always felt it was innovative and did a good job of gathering media data.

Cons:

I've found that the database isn't as user friendly as some of the other databases that are out there. I also have a subscription to a competitor and have found that Cision does not pull in the same articles as this competitor.

Reasons for choosing Cision

Brand loyalty

Heather W.

Verified reviewer

Consumer Electronics

51-200 employees

Used daily for more than 2 years

Review source

Reviewed November 2019

One stop shop for PR professionals

Use it as a daily tool for media and influencer outreach.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

You get contact info from journalist that you wouldn't be able to find online. And they all have opted in. Great search tool to find new outlets and great monitoring service.

Cons:

Expensive software but you are purchasing a lot of contact information. Great if you have a big PR initiative, otherwise it's hard to validate the expense

Alex V.

Verified reviewer

International Affairs

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed April 2018

Great database and ability to filter contacts

Powerful list building and monitoring capabilities

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Cision put monitoring, and outreach together in one platform and made it easy to build media lists of relevant contacts

Cons:

I was using an older version of Cision (CisionPoint) which was very slow, but this appears to have been fixed in the new cloud platform. Not intuitive or easy to fix search terms (again I think this has been updated)

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