Mida.so 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Mida.so

4.6

(43)

Pricing

Starting at $249.00 per month

About Mida.so

Mida is an AI-powered A/B testing tool designed for businesses of all sizes. It helps users conduct experiments, analyze results, and execute data-driven strategies efficiently.

Forget manually brainstorming ideas and editing pages. The AI feature in Mida takes charge of this. By generating its own tests, it clears up space and time for users to focus on key tasks.

One of Mida's superpowers is its speed. It loads up faster than many of its counterparts on the market. It ensures a smooth and quick experience for users, a proven way to boost conversion rates.

Mida plays well with others, too. It seamlessly teams up with popular tools like WordPress, Shopify, Webflow, WooCommerce, and Google Analytics 4, integrating into your existing workflows without skipping a beat.

Mida.so Screenshots

Mida.so Pricing and Plans

Starting price: $249.00 per month

Free Trial

Free Version

Forever Free

$0.00

usage based

Plan includes:

A/B Test
Split URL/ Redirect Test
Multi Arm Bandit
Website Visual Editor (No code)
HTML / JS / CSS Code Editor
Traffic Allocation
AI Generated Variations
Country Targeting Rule
Device Targeting Rule
Feature flaggings

Growth

$249.00

usage based, per month

Plan includes:

Web A/B Testing
Split URL / URL Redirect Testing
Multi Arm Bandit
Website Visual Editor (No code)
HTML / JS / CSS Code Editor
Traffic Allocation
AI Generated Variations
Download Summary Report
Share Report (No login required)
Campaign Scheduling

Scale (Custom)

Pricing available upon request

Plan includes:

Web A/B Testing
Split URL / URL Redirect Testing
Multi Arm Bandit
Website Visual Editor (No code)
HTML / JS / CSS Code Editor
Traffic Allocation
AI Generated Variations
Download Summary Report
Share Report (No login required)
Campaign Scheduling

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Mida.so Features

Popular features found in Web Analytics
Campaign Management
Goal Setting/Tracking
Heatmaps
Keyword Tracking
Pageview Tracking
Referral Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Web Traffic Reporting
More features of Mida.so
A/B Testing
Alerts/Notifications
API
Audience Targeting
Behavior Tracking
Campaign Segmentation
Conversion Rate Optimization
Conversion Tracking
Drag & Drop
Geotargeting
Real-Time Data
Reporting/Analytics
Search/Filter
Split Testing
Third-Party Integrations
Visual Editor

Mida.so User Reviews

Overall Rating

4.6

Ratings Breakdown

72%

21%

Secondary Ratings

Ease of Use

4.7

Value for money

4.6

Customer support

4.5

Functionality

4.3

Have you used Mida.so and would like to share your experience with others?

Daniel M.

Verified reviewer

Education Management

1001-5000 employees

Used daily for less than 12 months

Reviewed June 2024

Easy to set up, easy to use

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ease of implementation is a crucial factor in the adoption of any AB testing tool. Mida's standout feature is its seamless integration with GTM, bypassing the need for complex CMS integrations. This not only simplifies the process but also democratizes the ability to configure tests, making it accessible to various team members regardless of their technical expertise. Furthermore, the lightweight nature of the Mida Script is commendable. In the realm of web performance, where Core Web Vitals are becoming increasingly important, Mida's minimal impact is a significant advantage. It's evident that the Mida team has put considerable effort into optimizing their tool to ensure that even the most complex tests do not unduly affect website performance, which is a testament to their commitment to providing a user-friendly and efficient tool.

Cons:

In the dynamic environment of a startup, it's commendable that your team has managed to maintain a consistent track record of resolving incidents within 48 hours. This demonstrates a strong commitment to service quality and customer satisfaction. The absence of certain integrations, such as Teams or Zapier, does highlight areas for potential growth and expansion. It's important for startups to continuously evolve their product offerings to meet the diverse needs of their user base. Visual bugs can be a common challenge for newer tools in the market; however, they offer an opportunity for continuous improvement and refinement of the user experience. Lastly, while documentation is a work in progress, the responsive feedback mechanism you've described is a positive step towards building a comprehensive knowledge base for your users. It's these iterative improvements that often contribute to the long-term success and resilience of a startup.

Vendor Response

Hi Daniel - thanks a ton for your review of Mida! We're thrilled to hear you found it easy to set up and use. Your feedback on our GTM integration and lightweight script is much appreciated, and we're glad you noticed our efforts to keep things running smoothly. We're always working to improve, and your insights on integrations and visual bugs are super valuable. Thanks again for your support!

Replied June 2024

Harrison C.

Verified reviewer

Financial Services

11-50 employees

Used daily for less than 6 months

Reviewed May 2024

A comprehensive A/B testing platform with 5 star support

We've set up a handful of A/B tests so far- the script runs smoothly without any flicker on our site. I also really like the visual editor and the reporting interface.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Mida is comprehensive A/B platform that comes with all the features and tools you need to run effective experiments. Unlike other platforms it's priced very competitively and comes with five star customer service. It's also quick to setup and easy to use. I highly recommend this tool!

Cons:

There's honestly nothing so far I've found that I don't like about this platform.

Reasons for switching to Mida.so

With other tools we were paying for lots of additional tools/features which weren't useful and just added noise.

Vendor Response

Hi Harrison - thanks for the fantastic review! We're thrilled you find Mida comprehensive, easy to use, and competitively priced. We look forward to helping you run many more successful A/B tests!

Replied June 2024

Anton R.

Verified reviewer

Airlines/ Aviation

51-200 employees

Used weekly for less than 6 months

Review source

Reviewed August 2024

We purchased Howuku deal on AppSumo, but it DOES NOT WORK, support does ignores it :(

We purchased Howuku deal on AppSumo, started using it only after few months from purchase, only to discover that Product does NOT really work. A/B tests data is not collected, issue repeated on multiple A/B tests team started, had to write to support, which seemingly solved some issues, in other cases failed to respond for 5-6 days and it seems like a dead service. It is a shame, as our team tried to support new services by using them and providing feedback, but we regret buying it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Price - we got Lifetime deal on Appsumo, that would be the only Plus

Cons:

It does NOT really work. A/B tests data is not collected, issue repeated on multiple A/B tests team started, had to write to support, which seemingly solved some issues, in other cases failed to respond for 5-6 days and it seems like a dead service.

Elizabeth R.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used weekly for less than 6 months

Reviewed May 2024

Great Google Optimize Alternative

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Was looking for a Google Optimize replacement with WYSIWYG editor for A/B tests, Mida has exceeded my expectations so far

Cons:

Was so hard to find the product, only found on my 3rd pass of searching for alternatives

Reasons for switching to Mida.so

Optimize was Discontinued by Google last year

Vendor Response

Hi Elizabeth - thank you for your fantastic review of Mida.so! We're delighted to hear that we've exceeded your expectations as a Google Optimize alternative!

Replied June 2024

Anthony B.

Verified reviewer

Graphic Design

2-10 employees

Used daily for less than 6 months

Review source

Reviewed October 2024

Perfect replacement to Google Optimize

I have been looking for a replacement to the now defunct Google Optimize for a long time. I found that most alternatives were too pricey, or bloated with features I have no use for. Mida.so is brilliant at A/B testing websites, its simple and intuitive to get going with. The speed once the code is plugged in is blistering. And the reports it gives you are easy to understand. If you are looking for an alternative to Google Optimize, your search is over. Get this got!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ease of use, the speed of my websites with the Mida code plugged in

Cons:

Nothing. The ease of installing and using Mida.so is perfect.

Vendor Response

Hi Anthony - thank you so much for this amazing review! We're thrilled to hear that Mida is working perfectly as your Google Optimize replacement. Really appreciate you taking the time to share your experience!

Replied October 2024

Miro K.

Verified reviewer

Music

Self-Employed

Used monthly for less than 2 years

Review source

Reviewed November 2024

10/10 Simple, Easy and Fast A/B testing tool.

10/10 Simple, Easy and Fast A/B testing tool. + the support is super fast and nice!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I've tried every A/B testing software on the market. Mida.so is by far the simplest, easiest and clearest to use. The others are way more complicated to use, slow to load and hard to navigate.

Cons:

As of 11/2024, the plans can be a bit tricky for smaller businesses. However, the [sensitive content hidden] were incredibly kind and helpful in finding a good solution for me!

Vendor Response

Hi Miro - Thanks for the amazing review! We're so happy you're enjoying Mida's simplicity. 😊

Replied December 2024

Jordan S.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for free trial

Reviewed August 2024

My New Favorite A/B Testing Platform

My experience with Mida has been great! The platform is lightweight, integrates seamlessly with GA4, and has given me insights I wouldnt have had otherwise

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I liked Mida's intuitive visual editor. It made setting up A/B tests incredibly easy, and allowed me to experiment without developer assistance

Cons:

I wish there were more pre-built templates for quick testing

Vendor Response

Hey Jordan, Thanks so much for taking the time to share your experience with Mida. Happy to hear it's become your new favorite A/B testing platform! Your feedback on the visual editor and GA4 integration is super helpful. We appreciate the suggestion about more pre-built templates too - we'll definitely look into that. Thanks again for the awesome review!

Replied September 2024

shubh a.

Verified reviewer

Computer Software

11-50 employees

Used weekly for less than 6 months

Reviewed October 2024

Probably the best starter A/B testing tool for framer I know

good - its simple, has a generous free plan for up to 50k users and takes like 5 minutes to set up and run.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

the most simple integration for A/B testing on framer - exactly what i care abput

Cons:

the Ui of the product is a bit confusing. It can be cleaner and better.

Vendor Response

Hey Shubh - thanks so much for taking the time to write this detailed review! Really appreciate your honest feedback about both the integration and UI. We're working on making the interface cleaner and more user-friendly. Your input helps us improve! 🙌

Replied October 2024

Lincoln T.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 6 months

Reviewed September 2024

The best A/B testing software - with a GENEROUS free plan

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

It was super easy to use and let's me run A/B tests on any of my client websites easily.

Cons:

A little hard to see the results of an A/B test and also not sure if the script added to my website slows the loading speed at all.

Vendor Response

Hey Lincoln - thank you so much for your review! We're glad to hear you found our A/B testing easy to use. We appreciate your feedback about the results display and loading speed concerns. We're always working to improve, so your input is really valuable. Thanks again for taking the time to share your experience!

Replied September 2024

Ignacio S.

Verified reviewer

Financial Services

11-50 employees

Used daily for free trial

Reviewed August 2024

My experience using Mida for the first 10 days

Good, been trying it out for 10 days or so, and performing an experiment. So far so good.

Ratings Breakdown

Ease of use

Functionality

Pros:

ease of use, easy to integrate, visual editor.

Cons:

some sections of the product have delays or malfunction

Vendor Response

Hey Ignacio! Thank you so much for taking the time to share your experience with Mida! We really appreciate your honest feedback after trying out our product for 10 days. It's great to hear that you're finding it easy to use and integrate. We're always working to improve, so your comments about some delays will help us enhance Mida further. Thanks again, and we hope you continue to enjoy using Mida!

Replied August 2024

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