Bionic Media Planning Software 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Bionic Media Planning Software

4.7

(19)

Pricing

Starting at $199.00 per month

About Bionic Media Planning Software

Built for media planners and media buyers, Bionic is the only fully-integrated, omnichannel media planning software + media buying software that delivers:

perfect media plans,
beautiful flowcharts,
online RFPs and IOs,
flawless trafficking,
delivery pacing,
performance monitoring,
automated reconciliations,
client dashboards,
and more!

All-in-One! – Bionic is the only fully integrated media planning and media buying software for digital, TV, radio, print, OOH, and all other media channels. See Capabilities

#1 Rated – Voted “Best Agency Tool” by iMedia. Rated 4.8/5 stars by users.

Fast – Hassle-free. 100% cloud-based. You’ll be up and running in minutes!

Easy – Modern, intuitive media planning tool. If you can use Excel, you can use Bionic.

Low Cost – Starting at only $175/month, Bionic is a fraction the cost of other media tools.

Bionic Media Planning Software Screenshots

Bionic Media Planning Software Pricing and Plans

Starting price: $199.00 per month

Free Trial

Free Version

Pro Plan

$199.00

per month

Plan includes:

Free Onboarding
Free Training
Free Support

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Bionic Media Planning Software Features

Popular features found in Advertising Agency
Assignment Management
Billing & Invoicing
Campaign Management
Commenting/Notes
Deadline Management
Document Management
File Sharing
Project Tracking
Reporting & Statistics
Task Management
Time Tracking
More features of Bionic Media Planning Software
Access Controls/Permissions
Activity Dashboard
Activity Tracking
API
Budgeting/Forecasting
Calendar Management
Campaign Analytics
Campaign Planning
Campaign Scheduling
Campaign Tracking
Channel Management
Client Management
Collaboration Tools
Contact Database
Customizable Branding
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Data Visualization
Email Marketing
File Management
Gantt/Timeline View
Goal Setting/Tracking
Marketing Calendar
Media Planning
Monitoring
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Marketing
Performance Metrics
Predictive Analytics
Presentation Tools
Progress Tracking
Projections
Project Management
Project Planning
Project Workflow
Roadmapping
ROI Tracking
Role-Based Permissions
Spend Management
Status Tracking
Tagging
Tag Management
Task Planning
Task Progress Tracking
Task Scheduling
Template Management
Third-Party Integrations
To-Do List
Visual Analytics
Workflow Management

Bionic Media Planning Software Integrations

Google Ads

Google Analytics 360

Google Data Studio

MediaMath

Choozle

Flashtalking

See all 14 integrations

Bionic Media Planning Software User Reviews

Overall Rating

4.7

Ratings Breakdown

74%

26%

Secondary Ratings

Ease of Use

4.5

Value for money

4.9

Customer support

4.9

Functionality

4.4

Have you used Bionic Media Planning Software and would like to share your experience with others?

Fabio L.

Verified reviewer

Mechanical or Industrial Engineering

10000+ employees

Used daily for more than 2 years

Review source

Reviewed October 2019

Media Plans in a easy and transparent way

Bionic is great and helps our global team to manage the different media plans, providing us an easy way to understand how we're investing in paid media, which publishers, channels, campaigns, countries, etc. It's a great platform to standardize the media planning process, providing more transparency to our stakeholders.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Bionic is a great tool for media planning. The way the platform works (like an advanced Excel), makes everything easier, automated, organized, with historical changes and also available to the entire team and any other stakeholder. More transparency on our media investment.

Cons:

The platform is great for planning, but I still miss more automated integrations with platforms, such as LinkedIn and Twitter. Also, when working wirt a huge level of plans and placements, the reporting templates are not that easy to be used. I'd be happy to see some more filtering capabilities when comes to analyze the allocation of my plan. Today I need to export to Excel to be able to add extra filters.

Reasons for choosing Bionic Media Planning Software

Mostly because of the customization needed for our team.

Vendor Response

Thank you for your review. We're glad you like Bionic! We actually have integrations with Linkedin and Twitter. We can help you get those set up. Integrations are a high priority for us because it brings in performance data which is necessary for pacing against ad delivery and KPIs. For example, see the last month's upgrade to the Facebook Integration. Regarding reporting - please check out the new Bionic Data Studio. It allows to to create your own custom reports and dashboards. It gives you unfettered access to your data and unlimited reporting possibilities. Again, please let us know how we can help you with this.

Replied October 2019

Dan A.

Verified reviewer

Management Consulting

11-50 employees

Used daily for less than 6 months

Review source

Reviewed February 2024

Bionic Review 2024

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Easy to use - Does not require a large learning curve - Time efficient - Customer Service is incredible - Affordable

Cons:

- Needs a better way to implement Nielsen/Comscore research into planning - Platform is finicky when you input data too fast - Long turnaround times for customizations/additions to the platform

Reasons for switching to Bionic Media Planning Software

STRATA was too archaic and not time efficient for our operations team. Plus, it was more expensive

Vendor Response

Thank you, Dan. I'm glad you like Bionic. We're making it better every day and we'll look into those "finicky" fields and get those fixed for you (that should never happen). It sounds like you are already working with your rep here on customizations. Yes, we've been swamped with new customers but have a good system for handling customer requests.

Replied February 2024

Anita G.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed May 2022

Just what my business needed!

Very very good. Customer service is great! They will work with you to customize the software so it works with your business. No other media buying software that I can find is attainable for a small agency except Bionic.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to keep track of my media budget so I do not overspend. Additionally, the ability to build a media buy in the system, and export insertion orders.

Cons:

The software sometimes takes a bit to catch up. If I am scrolling through a media buy with a large number of lines it take a bit for the software to keep up with my scrolling or sorting.

Vendor Response

Thank you for your review, Anita. It makes us happy to know you appreciate our customer service and the value of the software. Please note - since you left this review last month, we've upgraded your software to fix the speed issue you mentioned.

Replied June 2022

Terrill H.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed October 2019

Full Circle Media Management For Any Agency

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As a small agency looking to grow the affordability of Bionic in comparison to their features made my decision to switch an easy one. Their RFP, reporting, tracking, budgeting and planning features allow us to serve our clients at a scale previously unattainable. Additionally, their welcoming approach to feedback is commendable, always looking to add and improve features. I've worked with the Bionic team for several years now and I greatly appreciate their service.

Cons:

I would like the insertion order process to be more efficient. I know that is on their product development road map, so I look forward to further increasing our agency's efficiencies.

Vendor Response

Thank you for your review. We're glad that you find Bionic to be a good value - we aim to give you powerful tools at an affordable price!

Replied October 2019

Peter P.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed September 2023

Streamline your Media Planning Processes!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Bionic was built from the ground up working with active digital media buyers. Long gone our the days of excel spreadsheets, manual IO's and creating decks from scratch. Bionic has made keeping track of our clients media plans so much easier and saves our teams time.

Cons:

It was a smooth transition to Bionic for us - no complaints. I wish more vendors would use the RFP tool - Bionic has made it easy, but it's just not the way the industry seems to want to work.

Vendor Response

Thank you, Peter. Your kind words mean a lot to us. We're happy to serve you!

Replied September 2023

Travis M.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 2 years

Review source

Reviewed October 2019

Happy Customer

Bionic has allowed us to effectively manage media across several clients, media platforms, and channels with a small and efficient team. Their platform has become invaluable to us and to our clients.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The team at Bionic has done a fantastic job at identifying all of the functionality that a media team needs in order to manage campaigns effectively. And every time we think we've identified a new functionality that seems like it would be helpful it's already in the next product release.

Cons:

Honestly, I don't have any serious complaints. The only thing that comes to mind is that we would love to have even more people within the agency on the platform so if the per user price were lower we'd consider that, but that's just trying to find a con. For what you get for the platform for the price, the ROI is definitely there.

Reasons for choosing Bionic Media Planning Software

A lot of the tools we evaluated were old school broadcast focused tools that haven't really been updated in many years. They just didn't reflect the current advertising ecosystem and it didn't make sense for us to pay for more than one platform to get only slightly more functionality for broadcast media when Bionic does everything well.

Vendor Response

Thank you for your review. It's great to hear that Bionic has helped your team to manage media efficiently across all your clients and platforms - that's what it's all about!

Replied October 2019

Hayley M.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed October 2019

Makes Media Buying Simple!

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I LOVE this program. It's incredibly easy to enter the needed information for media planning. My FAVORITE feature is the buckets. We do all of our planning based on percentages of total budgets, and being able to see where we stand with the total budget and each individual bucket helps us decide where we can add and where we need to cut. It's also great that all the calculations for reach and frequency, CPP, etc are all figured out for you when you enter in the audience you're reaching. The program will also export whatever format (which you can also customize) that you need. I couldn't imagine doing this job any other way.

Cons:

The program is somewhat touchy. It works well, but we have to watch that the market information doesn't switch back to default settings sometimes. The ability to do bulk edits makes it a simple fix, though. Some of the changes I'd like to be able to make (add new products and change what columns get exported) I wish could be made immediately, but customer service is incredibly helpful and normally makes the requested changes within 24 hours.

Vendor Response

Thank you for your review. We're glad you are finding Bionic useful. We're always here for you if you run into an issue.

Replied October 2019

Alice M.

Verified reviewer

11-50 employees

Used daily for less than 2 years

Review source

Reviewed April 2018

BIONIC for the WIN

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's a dynamic system where it's easy to plan, track, and execute ad campaigns. I love the flighting within the media plan and the flowcharts and allocations tabs are absolutely incredible.

Cons:

The RFP functionality needs work and I'd love to have an automated insertion order process and a client portal. I happen to know they're working on these upgrades though!

Vendor Response

Thank you for your review! We're glad you like Bionic! Since you've posted this review, we've upgraded the RFP functionality to make it much more useful. You can learn about that here: https://www.bionic-ads.com/2018/11/streamline-your-rfps-with-new-automation/ Also since you posted the review, we've launched the client portal. You can learn about that here: https://www.bionic-ads.com/2019/05/see-how-to-share-media-plans-flowcharts-kpi-performance-reports-with-your-clients/ Thanks again for your review and feedback.

Replied October 2019

kelsey P.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed October 2019

Bionic Review

Our team and Bionic have worked together to create customized workflows and worksheets that reflect our workflows and needs here at the agency. Bionic really shined in this area and were extremely helpful and diligent in ensuing we got what we needed and in a timely manner. Overall their support team

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

During our initial review of Bionic they were relatively new to the market, however we found the team to be very helpful and passionate about their product. Their energy along with a product that seemed to be stable and always evolving to be better swayed us to go with Bionic over the other competitors. Another reason was the price point at the time. We are a smaller agency and larger media resources can be very expensive. Bionic was modestly priced and worked in our budget and didn't have any hidden or additional fees attached to their product.

Cons:

When we on-boarded to Bionic we knew they were new to the game compared to most of the other companies we looked at. With that came some obvious not-so-user-friendly functionality at first. Also, their media library wasn't as extensive. However, Bionic consistently updates their software and really hears what their users say and tries to implement what is needed. Due to this their platform has become much easier to use than in the past.

Vendor Response

Thank you for your review. And thank you for working with us to improve the product to better fit your needs!

Replied October 2019

Alex R.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 12 months

Review source

Reviewed October 2019

Game changer!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Most network media agencies are still using spreadsheets to manage media campaigns. The flaws of spreadsheets are too numerous to mention. This is software that is designed for media planners, by media planners. But it goes far beyond just simple media planning. But the best thing about this product is that it continues to get better every week!

Cons:

It was a little slow to begin with, but the team from Bionic worked really hard to speed up the software. We're based in NZ, so it was a distance thing! Now it is speedy and great!

Vendor Response

Thank you for your review. We're glad you like Bionic! And it's good to hear we've eliminated those NZ speed issues.

Replied October 2019

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