Google Analytics 360 vs TapClicks: Which is best for you?

Some simplification of the tools for the part time user would be really helpful. And perhaps a summary level of analytic data could be shared about all site visitors without revealing details on the actual individuals and their location or geodemographics.

I don't like how the data retention is limited, since some data is lost after some time due to the settings. And the product cannot be customized as I like.

We were looking to build campaign based reports for our clients; campaigns typically last anyone from 3-6 months, and typically involved multiple channels. As TapClicks offered a wide array of integrations with the platforms we needed (LinkedIn Advertising, Google Ads, Google Analytics, Adobe Analytics, plus the option to integrate more "manual" data sources via Google Sheets)

Unfortunately we found the platform to be not very user friendly, even for some of our more technical users (note: not data scientists, just savvy digital marketers) when compared to a variety of other tools we've used in the past, including Supermetrics, Google Data Studio/Looker Studio, DashThis, PowerBI and so on.