Supermetrics 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Supermetrics

4.4

(109)

Pricing

Starting at $29.00 per month

About Supermetrics

Supermetrics is a reporting solution that helps small to large businesses to transfer marketing data on external reporting, analytics, storage and data visualization platforms, such as Google Sheets, Excel, DataStudio, BigQuery and Snowflake.

Supermetrics lets team members set specific metrics and dimensions to source, extract and blend data from multiple marketing platforms, including HubSpot, Facebook Ads and Google Analytics. It allows employees to configure workflows to automatically update and refresh reports on a monthly, daily, weekly or hourly basis. Additionally, businesses utilizing Snowflake can manage, edit, customize and save extraction schemas for further use and modification.

Supermetrics offers an application programming interface (API), which allows businesses to import marketing data into third-party solutions such as Tableau, Qlik and Power BI. It is available on monthly and annual subscriptions and support is extended via email, community forum, documentation, live chat and other measures.

Supermetrics Screenshots

Supermetrics Pricing and Plans

Starting price: $29.00 per month

Free Trial

Free Version

Single connector

$29.00

flat rate, per month

Plan includes:

10 Accounts Per Data Source

Essential

$29.00

flat rate, per month

Plan includes:

10 Accounts Per Data Source
Data Sources Include Database
Facebook Ads
Facebook Insights
Google Ads
Google Analytics 4
Google Bigquery
Google Search Console
Instagram Insights and JSON/CSV/XML
Weekly Automated Refreshes

Core

$159.00

flat rate, per month

Plan includes:

10 Accounts Per Data Source
Data Sources Include Database
Facebook Ads
Facebook Insights
Facebook Public Data
Google Ads
Google Adsense
Google Analytics 4
Google Bigquery
Google My Business

Enterprise

Pricing available upon request

Plan includes:

10 Accounts Per Data Source
Adform
Adobe Analytics
Adroll
Ahrefs
Apple Search Ads
AWIN
Bing Webmaster Tools
Callrail
Capterra PPC

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Supermetrics Features

Popular features found in Reporting
Ad hoc Query
Customizable Dashboard
Dashboard Creation
Data Import/Export
Drag & Drop
Forecasting
Multiple Data Sources
OLAP
Performance Metrics
Scheduled/Automated Reports
Search/Filter
More features of Supermetrics
Access Controls/Permissions
Activity Dashboard
Ad hoc Analysis
Ad hoc Reporting
Alerts/Notifications
API
Auto Extraction
Automated Scheduling
Benchmarking
Campaign Analytics
Campaign Tracking
Charting
Client Management
Conversion Tracking
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard
Data Aggregation
Data Aggregation and Publishing
Data Analysis Tools
Data Capture and Transfer
Data Connectors
Data Extraction
Data Integration
Data Management
Data Mapping
Data Migration
Data Source Connectors
Data Storage Management
Data Synchronization
Data Transformation
Data Visualization
Data Warehouse
Engagement Tracking
ETL
ETL - Extract Transfer Load
Functions/Calculations
Historical Reporting
In-Database Processing
Integration Management
Integrations Management
Keyword Tracking
KPI Monitoring
Marketing Reports
Monitoring
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Data Collection
Performance Management
Pipeline Management
Pre-built Connectors
Private Dashboards
Public Dashboards
Query Builder
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Sales Reports
Scorecards
Secure Data Storage
Single Sign On
Social Media Integration
Social Performance Management
SSL Security
Status Tracking
Tag Management
Third-Party Integrations
Trend Analysis
Version Control
Visual Analytics
Web Data Extraction
Website Analytics

Supermetrics Integrations

Google Ads

Integration rated 5.0 from 12 reviews

Meta for Business

Integration rated 4.5 from 10 reviews

HubSpot Content Hub

Snapchat for Business

Twitter/X

HubSpot Marketing Hub

See all 61 integrations

Supermetrics User Reviews

Overall Rating

4.4

Ratings Breakdown

61%

27%

Secondary Ratings

Ease of Use

4.1

Value for money

3.8

Customer support

3.8

Functionality

4.3

Marlyn G.

Verified reviewer

Computer Software

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed February 2023

Excellent Integration and data extraction

Its interface has what is necessary to reflect the data in a practical way, it saves a lot of time by not having to log in to each platform, I would recommend it for large companies that work with many platforms and need to process large amounts of data since it automates the reports and save time in the optimization of marketing campaigns.

Ratings Breakdown

Ease of use

Functionality

Pros:

It is a tool that saves time and takes advantage of the data from Facebook ads, Instagram, LinkedIn, Tik Tok among others, I like that it unifies the statistics from different platforms in one place, it is a useful tool if you work with Business Intelligence, all the information it extracts can be analyzed in data applications such as Tableau and Google data Studio.

Cons:

One negative point is that as it integrates with various platforms, it takes some time to update and process the data, another negative point is that it sometimes has errors when syncing with other platforms, such as Facebook and Google, it's something their developers need to work on.

Reasons for switching to Supermetrics

it is better for data extraction

Chris A.

Verified reviewer

Sports

201-500 employees

Used weekly for more than 2 years

Reviewed October 2025

Supermetrics is a game changer for analytics

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's a gamechanging tool to rapidly extract data from a range of sources including GA and socials. It connects to all of our key data sources and makes report generation easy.

Cons:

Not much. I've been using it for so long now there's not much not to like. If pushed it would be good if the GA4 connected handled sampling better but it's still very good.

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed March 2019

Very simple software, does what it says on the tin

Using supermetrics plus Google data studio allows me to create reports for my clients at a cheaper cost then using a paid software

Ratings Breakdown

Ease of use

Previously 3

Functionality

Previously 5

Pros:

Allows me to connect Facebook data to Google data studio at an affordable price

Cons:

Sometimes the connection fails and I have to reconnect which is annoying. I have to be logged into my email account as well, which can be annoying as it's not the same account that has the analytics, so I have to create and share reports across users. Would be nice if I could add more users to the supermetrics account.

Dina G.

Verified reviewer

Publishing

1001-5000 employees

Used monthly for more than 2 years

Review source

Reviewed May 2025

Great platform for integrating

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love that it integrates with all our social media platforms to be able to help us build out dashboards for reporting

Cons:

The integrations constantly disconnecting and we have to constantly reconnect them many times to get them reconnected

Andrea S.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed July 2022

The easiest solution to import digital advertising data in data visualization tools

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Supermetrics is the go-to industry solution for extracting metrics and dimensions from online marketing platforms and pulling them into spreadsheets or data visualization platforms. We use it to connect data from Google, Meta, LinkedIn, Shopify and many other vendors to power Google Data Studio dashboards and to send data to Google Sheets in order to perform analyses and create reports. Supermetrics is simple, effective and reliable.

Cons:

The Data Studio connector can get slow when connected to multiple ad accounts at once. Supermetrics is also kind of expensive compared to some competitors, and doesn't offer bundles for professionals or agencies looking to connect a data source to multiple tools - for example, we use Google Data Studio to create dashboards and Google Sheets to analyze campaign results, and we need to buy two separate Supermetrics products to be able to do so.

Reasons for choosing Supermetrics

Supermetrics had more data sources and better customer support

Leigh S.

Verified reviewer

Hospitality

2-10 employees

Used daily for more than 2 years

Reviewed May 2022

Lost without it!

Supermetrics is one of the strongest players in the market and my recommended data connector.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As a marketing analyst Supermetrics simplifies reporting and gives me abs my teams more time to analyze the data for key results and action items.

Cons:

Occasionally the connectors will time out or break. The Supermetrics support team is always available to help troubleshoot and remedy the issues.

Guido N.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 12 months

Review source

Reviewed February 2022

Fast (and pricy) connector with lots of supported sources and destinations

I use it to connect data from different marketing sources to DataStudio, Google Sheet and BigQuery (though I'm moving to Stitch Data for BigQuery, as it is way less expensive than Supermetrics)

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is very easy to configure and set up. It has many connections. It is almost plug&play. The connection for Google Sheet has an intuitive interface where you can build the queries and filters to your data. The support team is extremely fast and usually gets back to you with on-point solutions.

Cons:

It is very expensive. The basic licenses usually have some connectors included, but it's easy to end up needing a connector not included and this obviously has an extra cost. From time to time, scheduled queries in Google Sheet don't run (and I rarely get a warning email).

Reasons for choosing Supermetrics

It has a lot of different connectors covering most (if not all) of the marketing platforms a marketer could ever use.

Pedro A.

Verified reviewer

Financial Services

51-200 employees

Used daily for more than 2 years

Review source

Reviewed October 2023

One of the best tools to connect and extract data between tools

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Extract data from any tool - Our use case: Hubspot into Looker: The connector is very fast;- Query builder to build custom queries into your analytics

Cons:

- Need to pay extra for connectors that are not built into the basic plans

Thiago R.

Verified reviewer

Online Media

51-200 employees

Used daily for more than 2 years

Review source

Reviewed July 2021

Pricey, but a life saver

That's the best friend for online media analysts. We can get all our metrics in one place to cross data and do more accurate analysis.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The easiest way to get metrics from almost all channels in one place. A perfect partner to Google Sheets or Data Studio.

Cons:

It's pricey, specially for brazilian users like me.

Pedro G.

Verified reviewer

Consumer Goods

10000+ employees

Used daily for more than 2 years

Review source

Reviewed November 2018

Good for building web dashboard

Overall good tool but could improve with offering more integrations.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The connectors it has to several platforms and also the predefined dashboards that allow you to pull data from different data sources like FB/GA etc in a very easy way and the plug it into nice dashboards. Price wise is very competitive.

Cons:

I missed connectors to ecommerce platforms like Shopify or magento as it will be very useful for ecommerce users to add that data to do analysis. i also did not like that data only refreshes automatically every day, if not you need to do it manually.

Showing 1 - 10 of 109 Reviews

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