Lofty 2026: Benefits, Features & Pricing

Overall, Lofty has been a solid, feature-rich CRM that does a lot for my business in one place. It took a long time to set up the way I wanted, and there are still quirks, but I feel it’s been getting better over the years.

My experience with Lofty has been extremely positive. It’s intuitive, well-organized, and brings everything I need into one place, which makes staying consistent and responsive much easier. What really stands out is how it supports both daily agent activity and long-term growth without feeling overwhelming. It’s a platform that actually works with you, not against you.

While I like that my agent partners like it, the features as the lender are not helpful. With Kunversion, I could see the source of the lead and any notes the agents added as they talked to the leads (like if they've called 10 times and no one has answered, or if they added their sister-in-law so it's not a random lead from the internet). I need their logins to be able to fully help them with leads since that's the only way to see the notes and lead activity.

I would still recommend Lofty overall, but with realistic expectations. It is a powerful platform with strong potential, especially for agents who are experienced, tech-savvy, and willing to invest time into setup and customization. However, it is not plug-and-play, and some features do not currently live up to how they are marketed. If Lofty improves customer support responsiveness, follows through more consistently on issue resolution and refunds, and refines its advertising, SEO, and AI tools, it could easily become a top-tier platform. As it stands, it’s a solid system with strengths, but also some meaningful gaps that prospective users should be aware of.

I've had a good experience with Lofty, as a real estate admin who's in charge of the website for a team of seven high producing agents. It was fairly easy to transition to from BoomTown, and I would recommend it to others. It's more affordable than many other real estate CRMs, and gives a solid value for the price you pay!

It has been the worst part of my experience with Engel & Völkers and I'm not sure why they require that we use Lofty. We wish there was a good CRM system.

Not good. Most of the time customer service, help desk, doesn't have the info and gives wrong info.

I like Lofty and it has a ton of potential; however, there are somethings that are missing that could really set it apart form other CRM/marketing software. I think what is missing is having programmers working with an agent and watch what they use and what they do not use and why. Having a customer service advocate would be a great add. This would allow your clients to know who to go to, because your current support is not very responsive and when they are it is surprising to get someone that can fix what is needed.

Best CRM I have ever used. The most complete and comprehensive system. Support has always been helpful and took care of everything I needed.

My overall experience has been positive with the software. I've used this software for several years.