Primo Dialler 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

Primo Dialler

4.8

(108)

Pricing

Starting at $35.00 per month

About Primo Dialler

Primo Dialler is a cloud-based call center solution that offers a predictive dialer, integrated voice response (IVR) and reporting functionalities. The solution caters to industry segments such as insurance, debt collection, energy and telemarketing.

Primo Dialler’s predictive dialer feature enables users to auto-dial customer numbers and forward live calls to available agents. Users can set up IVRs to route inbound calls on the basis of agent skill sets and current campaigns.

Primo Dialler integrates the predictive dialer with CRM to manage customer information and client interactions. The solution provides reporting and analysis tools that allow supervisors to track dialer performance and queue status. It also allows users to access historical reports for analyzing call center information and comparing it with current performance.

Users can submit tickets online for support inquiries or reach out to the support team via live chat, email and phone.

Primo Dialler Screenshots

Primo Dialler Pricing and Plans

Starting price: $35.00 per month

Free Trial

Free Version

Basic

$35.00

usage based, per month

Plan includes:

Call Recording
CLI Localisation
Custom Integration
Facebook Chat Integration
Free 24/7 Support
Free Updates
Gameification Wallboard
Internal Chat
IVR
IVR Builder (Drag and Drop)

All Inclusive

$80.00

flat rate, per month

Plan includes:

Call Recording
CLI Localisation
Custom Integration
Facebook Chat Integration
Free 24/7 Support
Free Updates
Gameification Wallboard
Internal Chat
IVR
IVR Builder (Drag and Drop)

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Primo Dialler Features

Popular features found in Auto Dialer
Call Center Management
Caller ID
Call Monitoring
Call Recording
Call Routing
Campaign Management
Computer Telephony Integration
Predictive Dialer
Reporting/Analytics
Voice Mail
More features of Primo Dialler
Alerts/Escalation
Auto-Dialer
Automatic Call Distribution
Automatic Outbound Dialer
Blended Call Center
Call Logging
Call Scheduling
Call Scripting
Call Transfer
Campaign Specific Caller ID
Contact Management
CRM
FCC Compliance
FTC Compliance
Inbound Call Center
IVR
Lead Management
List Management
Live Chat
Manual Dialer
Outbound Call Center
Progressive Dialer
Queue Management

Primo Dialler User Reviews

Overall Rating

4.8

Ratings Breakdown

89%

Secondary Ratings

Ease of Use

4.8

Value for money

4.8

Customer support

4.9

Functionality

4.7

Ausaf S.

Verified reviewer

Telecommunications

11-50 employees

Used daily for less than 2 years

Review source

Reviewed September 2020

Quality of product

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I am user to this product for over more than a year and I found it easy in customization and the quality of calls far more better than other providers in UK. The best thing of this product is it's customer portal u can easily make recharges with online payment facility and can also check the latest call records. Overall it user friendly, I would highly recommend people if they looking UK based provider must go for this product.

Cons:

Till now there is nothing I didn't liked about this product because they had team with quick response and action if there are any link failures.

Bronwen B.

Verified reviewer

Financial Services

1001-5000 employees

Used daily for less than 6 months

Review source

Reviewed October 2020

Great Value for Money

It has been awesome. it feels like I have my own support team at my finger tips. We have campaigns running 24 hours a day and it's good to know I can have a good night's sleep without being called up to assist with nitty gritty stuff. The dialler performs like a world class dialler and the support is just fantastic!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very easy to use, quick to learn. It's a low resource product that delivers high value. Flexible to use anywhere. It's just fantastic!

Cons:

The out of the box reporting is a bit limited. I get frequent requests for specific types of reports and comparing it to another dialler that we use, the other one has at least 3 times more reports that came out of the box. so that means a bit of custom report writing which is a feature available. so just a bit of work :)

Reasons for choosing Primo Dialler

Again, price and simplicity. There are features in Connex One that is more attractive, ie the built in gamification, however when you are dealing with campaigns that dont require the fancy extras, then it makes no sense to spend the extra money on the things that you dont need.

Reasons for switching to Primo Dialler

Mainly cost saving and simplicity of the current campaigns. We do still use Nixxis for a specific campaign where there has been deep integration into a web developed platform, however for the most part, I cant justify spending double the price on a dialler license when Primo Dialler can deliver the same value.

Evan H.

Verified reviewer

Real Estate

11-50 employees

Used daily for less than 6 months

Review source

Reviewed August 2022

Setup is nearly impossible and support is slow

The worst overall experience I have had with any saas product. They immediately get defensive if you suggest areas of improvement. They will refuse to admit there is a problem even when there are glaring weaknesses in their system (and there are plenty).

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It seems to do just about anything you can think of in a dialer. The support team will help you get it set up for long term use even if it does take time. It probably has more functionality than most competitors.

Cons:

Do not expect to see a positive ROI with this product quickly. It is a money pit. We have had it for a few months and still have only got it 20% set up. Today they decided to raise our price by 10% for no reason, despite us complaining about the product. When you are setting up the product, there are dozens, maybe hundreds fields and options that are often ambiguous acronyms with no explanation. So many so that you will have no idea what you're doing. The documentation is laughable, probably the worst I've seen in any saas product, and if you ask support, they will tell you that if you select the wrong option, the whole thing could break. So setting up the system on the admin side is a minefield. Sometimes it takes support multiple days to get back to us with a simple question. So if your dialler breaks and no one can make calls, you're out of luck. I have asked them to provide more documentation and they essentially said they don't see the value in it, because users should reach out to their support with questions. Which again, significantly prolongs the setup period. Even if you are technically sophisticated uploading a simple list to call manually can easily take hours of your time. Overall the experience is dismal.

Reasons for choosing Primo Dialler

Their sales team promised us the world.

Kalay R.

Verified reviewer

Insurance

11-50 employees

Used daily for more than 2 years

Review source

Reviewed October 2020

Excellent dialling system

Excellent experience overall and excellent support as well

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This software has an excellent interface which is user friendly and I was able to implement this system into my business very easily.

Cons:

Not much however maybe an option to add a built in Quality scorecards with recordings feature.

Reasons for choosing Primo Dialler

User friendly...easy reporting access....easy access to call recordings....Also the sales agent Fiema Gaffur presented the Primo Dialler in a excellent light and assured us we were making the correct decision.

Reasons for switching to Primo Dialler

System errors and issues

Kate F.

Verified reviewer

Staffing and Recruiting

51-200 employees

Used daily for less than 12 months

Review source

Reviewed September 2020

Primo Dialler is a great value and a great experience.

I work with Hawwah oftentimes and she has been able to smooth the way for us to get the things we need. Also we like [SENSITIVE CONTENT HIDDEN] and some of the other guys in the Support Group are APlus Plus.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We have found that this dialer services all of our needs as an organization. And we appreciate the Skype Feed Support group which provides alot of training and transparency to those in the feed to learn the dialer.

Cons:

During COVID we did experience some problems as people were dialing from home, but the support feed really helped out and made it an overall good experience despite the unique challenges

Reasons for choosing Primo Dialler

We liked the product and the people.

Reasons for switching to Primo Dialler

We were looking for a real partner to grow our business.

Noah B.

Verified reviewer

Financial Services

11-50 employees

Used daily for more than 2 years

Review source

Reviewed November 2020

Primo Dialler

Great firm and [SENSITIVE CONTENT HIDDEN] are great to work with

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great dialler and very cost affective especially centres that work in Lead generation. The back office support is second to none. Would highly recommend Primo and have done so already to many firms who also agree the same

Cons:

None as anything that required to be customised to assist us the back office implemented

Reasons for choosing Primo Dialler

Price and performance as well as the client support

Devesh J.

Verified reviewer

Financial Services

2-10 employees

Used daily for less than 12 months

Review source

Reviewed May 2021

A tech novice's dream

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The simplicity to get started was most impressive. I was up and running within the first day.

Cons:

I was unable to customise the wallboard (or haven't figured out how yet). I think it would be useful to be able to see how many leads are left in the dialler (and hopper) without having to navigate to the campaign tab each time especially If someone is just monitoring the wallboard and does not have access to the admin functions to reload etc.

Reasons for choosing Primo Dialler

The initial contact with [SENSITIVE CONTENT HIDDEN]. Had he not made personal contact with me to discuss my situation I likely would have gone with ConnexOne.

Guillermo H.

Verified reviewer

Telecommunications

2-10 employees

Used daily for less than 12 months

Review source

Reviewed October 2020

Best Customer Service

No issue as of now. everything is working as espected.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ease of use and the best down to earth customer services hands down.

Cons:

They could work on the pricing a bit more.

Reasons for choosing Primo Dialler

The price

Reasons for switching to Primo Dialler

how easy primo made me feel about the switch and movinf everything over

Shannon S.

Verified reviewer

Management Consulting

2-10 employees

Used daily for less than 2 years

Review source

Reviewed September 2020

Great Service For Money

Great at a taliored serice The team are simply the best when it comes to any request they are willing to do whatever it takes to aid us a company

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Efficiency of the system and reporting

Cons:

Not Much I would change with primo Dialler

Reasons for choosing Primo Dialler

Best Value for Money with great service expected.

Ali S.

Verified reviewer

Telecommunications

11-50 employees

Used daily for less than 6 months

Review source

Reviewed October 2020

Best Dialler

Primo Dialler is an amazing Dialler with superb performance on host. There is not a single glitch we have faced so far. It is really easy to understand and the reporting mechanics are pretty professional. Integrations with the CRM and ease of use for the agents with an amazing support makes it the best product so far

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This software is giving the best experience of Smart and Intelligent reporting with very simple and easy to understand and use hands-on. There is not a single glitch. Support for the software is amazing like never had before. The price is amazing for the quality of the product.

Cons:

So far there is nothing wrong that we have came across.

Reasons for switching to Primo Dialler

Because of the many reason and there is no mtach for Primo an VICI

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