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HubSpot Marketing Hub vs Semrush

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Updated March 24, 2026

HubSpot Marketing Hub vs Semrush: Which is best for you?

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55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$15.00

per month

$139.95

per month

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Keyword Research Tools
4.85
Lead Distribution
4.77
Campaign Tracking
4.74
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Campaign Scheduling
4.88
Keyword Filtering
4.80
Referral Tracking
4.77
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Integrations
Accelo
Accelo
Benchmark Email
Benchmark Email
Brightcove
Brightcove
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Google Analytics 360
Google Analytics 360
TapClicks
TapClicks
Databox
Databox
See All
Pros / Cons
  • Hubspot is helpful for building workflows, email management, and as a CRM. But the limitations were too many for managing all our marketing activities within the Hubspot Marketing Hub.
  • The high onboarding costs and high upgrade costs are not good value to our 50-person company and the customer service usually only directs you to some generic articles rather than a technical support team.
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  • Semrush is the only keyword research tool on the market right now that shows how content performs across AI platforms like ChatGPT and search - an important SEO building block in 2025 and going forward, especially for content creators.
  • The website construction and administration attributes seem to be as an after-thought and the customer care is usually sluggish whenever we have pressing issues concerning the security of our accounts.
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Ease-of-Use
4.3/ 5
4.3/ 5
Value for Money
4.2/ 5
4.2/ 5
Customer Support
4.4/ 5
4.4/ 5
Functionality
4.4/ 5
Highest performing feature
in the comparison
4.6/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
FrontRunners 2022
FrontRunners 2025
Advisor
  Recommendations
6 Recommendations
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad