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CRM Analytics vs Google Analytics 360

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Updated February 26, 2026

CRM Analytics vs Google Analytics 360: Which is best for you?

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Custom shortlist of 3-5 products
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55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$70.00

per year

Pricing available upon request

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Customizable Dashboard
4.67
Reporting/Analytics
4.60
Single Page View
4.50
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Data Aggregation
4.76
Website Analytics
4.72
Reporting/Analytics
4.69
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Integrations
Microsoft SQL Server
Microsoft SQL Server
Google Cloud BigQuery
Google Cloud BigQuery
Snowflake
Snowflake
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WordPress
WordPress
Google Search Console
Google Search Console
Google Ads
Google Ads
See All
Pros / Cons
  • We are using Salesforce CRM analytics for our merchants to easily track their requests, complaints and services related issues, easily to access there previous records through his case id, easy to use after integration with our knowledge base
  • Lacks Visualization tools found in other top products
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  • Powerful data analysis capabilities, customizable dashboards, and strong integration with other Google products make it easy to analyze large datasets and uncover insights.
  • I don't like how the data retention is limited, since some data is lost after some time due to the settings. And the product cannot be customized as I like.
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Ease-of-Use
4.1/ 5
Highest performing feature
in the comparison
4.2/ 5
Value for Money
4.2/ 5
Highest performing feature
in the comparison
4.7/ 5
Customer Support
4.1/ 5
Highest performing feature
in the comparison
4.2/ 5
Functionality
4.2/ 5
Highest performing feature
in the comparison
4.6/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
N/A
FrontRunners 2023
Advisor
  Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad