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ActiveCampaign vs Omnisend

Updated January 29, 2026

ActiveCampaign vs Omnisend: Which is best for you?

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1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$15.00

per month

$16.00

per month

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Customer Database
4.78
Drip Campaigns
4.73
Client Management
4.71
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Email Management
5.0
Scheduled Messaging
4.87
SMS Messaging
4.78
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Integrations
Aimtell
Aimtell
Act!
Act!
CustomBooks
CustomBooks
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LoyaltyLion
LoyaltyLion
Shopify
Shopify
Smile.io
Smile.io
See All
Pros / Cons
  • To create sales operations data reports and tracking of multiple web visitors through ActiveCampaign is excellent and the data integration tools are very responsive.
  • My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation...
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  • The drag-and-drop editor makes designing emails a breeze, and the integration with various platforms like Shopify and WooCommerce is seamless.
  • Also not as "sand-boxy" when it comes to their pre-created blocks (coupon code block, product recommendations) which means that you cannot adjust them in a drastic way, which is again a fringe case we have found ourselves in rarely (again 95-98% of the cases are covered just fine with the current setup).
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Ease-of-Use
4.2/ 5
Highest performing feature
in the comparison
4.6/ 5
Value for Money
4.3/ 5
Highest performing feature
in the comparison
4.5/ 5
Customer Support
4.4/ 5
Highest performing feature
in the comparison
4.7/ 5
Functionality
4.5/ 5
4.5/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
FrontRunners 2026
FrontRunners 2024
Advisor
  Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad