Cordial 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Cordial

4.7

(7)

Pricing

Pricing available upon request

About Cordial

Cordial is an advanced marketing platform that revolutionizes brand marketing strategies through full automation. Renowned and forward-thinking brands like Revolve, Eddie Bauer, and Adore Me rely on Cordial to effectively deliver high-conversion messages across various channels, including email, SMS, mobile app, social media, direct mail, and more. With Cordial, brands experience exceptional customer engagement and achieve unprecedented revenue growth, setting new records in their industry.

Cordial Screenshots

Cordial Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Cordial Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Cordial
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Automated Responses
Behavior Tracking
Campaign Management
Churn Management
Cohort Analysis
Compliance Management
Conversion Tracking
Coupons
Customer Surveys
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Data Visualization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Templates
Engagement Tracking
GDPR Compliance
Generative AI
HTML Editor
Image Library
Landing Pages/Web Forms
List Management
Location-Based Marketing
Mass Texting
Message Personalization
Mobile Alerts
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Communication
Multi-Channel Marketing
Multivariate Testing
Open Rate Tracking
Personalization
Preview Functionality
Push Notifications
Real-Time Analytics
Real-Time Data
Real-Time Notifications
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Scheduled Messaging
Shortcodes
SMS Marketing
SMS Messaging
Social Media Integration
Tag Management
Template Management
Third-Party Integrations

Cordial Integrations

Sinch

Lytics Customer Data Platform

Recharge

Tealium Customer Data Hub

Segment

Litmus

See all 12 integrations

Cordial User Reviews

Overall Rating

4.7

Ratings Breakdown

86%

14%

Secondary Ratings

Ease of Use

4.9

Value for money

5.0

Customer support

4.9

Functionality

4.4

Have you used Cordial and would like to share your experience with others?

Drew K.

Verified reviewer

Sporting Goods

501-1000 employees

Used daily for less than 2 years

Reviewed August 2023

Cordial does it best

Super positive. As I've gotten more familiar with the tool it's enabled me to grow our email marketing program quickly and I've learned a lot along the way.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I think the customization of different email building components that Cordial allows you to have is my favorite feature. Our email campaigns wouldn't look as good as they do in other tools simply because they can't function like Cordial does. Overall it's helped ramped up our email program to be industry leading.

Cons:

Just the learning curve really, but that comes with most new systems and tools. With all the different functionality that comes with Cordial, logging in for the first time and diving into the tool can be overwhelming but there are plenty of resources online and with their support and account management teams that are able to help solve problems quickly and effectively.

Reasons for choosing Cordial

Functionality and capabilities first, and then familiarity.

Anthony C.

Verified reviewer

Leisure, Travel & Tourism

1001-5000 employees

Used daily for less than 2 years

Reviewed August 2023

Cordial is Top-Notch

Great experience so far, and excited to continue the relationship and grow together!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The interface is very user friendly. I'd never heard of Cordial prior to joining virgin voyages, but was able to easily learn the platform. But mostly I cannot say enough great things about [sensitive content hidden], and just the support we receive from them on a daily basis. Anything we need, we reach out in slack and get prompt responses every time and nearly always get a solution.

Cons:

I think the only thing we find is sometimes Cordial may not easily integrate with some of our external partners.

Reasons for switching to Cordial

The switch occured before my arrival to the company, but the primary factor was cost.

Hayden D.

Verified reviewer

Apparel & Fashion

501-1000 employees

Used daily for less than 12 months

Reviewed August 2023

Easy to use and supportive team, would like more features out of the box

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The ease of use of the sculpt template feature.

Cons:

The lack of dynamic content / personalization features out of the box. We've had to request lots of these features which the team is looking into implemnting.

Jen W.

Verified reviewer

Retail

501-1000 employees

Used daily for more than 2 years

Reviewed September 2023

Great Technology and Support

Amazing! We love the product and our support team.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

My team loves the ease of use and the support that we receive from the Cordial team to customize things to our specific needs.

Cons:

Most of our limitations are actually internal data issues. The major thing we've wanted to see is more options for analytics around trends/link tracking, etc.

Daniel L.

Verified reviewer

Retail

10000+ employees

Used daily for more than 2 years

Reviewed August 2023

Fast and Flexible

Overall has been very positive experience, especially moving from an older legacy ESP

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Platform runs fast and the team is very helpful with building solutions

Cons:

Could use some quality of life items like a coupon manager or interface for recommendation management

Reasons for choosing Cordial

Cordial was more flexible and suited for our needs - also much more affordable

Reasons for switching to Cordial

Product was sunset

Pinki S.

Verified reviewer

Retail

1001-5000 employees

Used daily for less than 2 years

Reviewed October 2023

Great Service for Good Value

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

1. The smarty logic and other features available for use. 2. The ability to manage both, email and sms, through them.3. The full service team is great! (client services and production)

Cons:

1. Would like to see an out of the box connection with GA42. Would like to see more consistent and formal reporting on usage and performance

Anna B.

Verified reviewer

Retail

501-1000 employees

Used daily for more than 2 years

Reviewed September 2023

Great to Work With