Mailchimp vs. Omnisend: 2026 Comparison

Mailchimp and Omnisend offer robust contact management features, each catering to different business needs and preferences.

Mailchimp users find the following elements beneficial for this feature:

• Robust segmentation tools using tags and custom fields for precise audience targeting.

• Ability to highlight target customers using logic rules based on buying behavior or engagement.

• Ease of managing contact lists, though costs can rise with larger lists.

While Omnisend users highlight the following positives about this feature:

• Seamless integration with eCommerce platforms like Shopify for straightforward customer data import.

• Segmentation based on purchase history for enhanced targeting precision.

• An eCommerce-centric approach that aligns well with online retail needs.

Some users experience issues with contact management on both platforms.

• Mailchimp users express concerns about rising costs with larger contact lists.

• Omnisend users find the manual verification process time-consuming, impacting efficiency.

Contact management for Mailchimp:

Of the 134 reviewers who gave detailed accounts, 95% rated this feature positively, appreciating its robust segmentation capabilities.

Contact management for Omnisend:

Of the 17 reviewers who provided feedback, 94% rated this feature positively, valuing its seamless eCommerce integration and precise targeting.

Both products offer extensive email campaign management capabilities, with a number of important integrations. However, Omnisend proves to have to more extensive app library with over 190 available options, compared with MailChimp’s 92. 

Mailchimp users highlight other benefits, though, such as:

• Automizable templates and automated sequences for creating multiple campaign versions to enhance engagement.

• Scheduling capabilities for sending emails at optimized times across time zones.

• Customizable templates and robust analytics and reporting tools that track open rates and clicks, measuring campaign performance.

Omnisend users liked the following about this feature:

• Precise analytics, including heat maps, to assess audience engagement.

• An intuitive email builder that simplifies campaign creation.

• Seamless integration with a wide range of apps, enhancing functionality.

Some users experience issues with email campaign management on both platforms.

• Mailchimp users seek more AI-driven features to simplify campaign management.

• Omnisend users desire more customizable analytics and improved interactive features.

Email campaign management for Mailchimp:

Of the 513 reviewers who provided feedback, 98% rated this feature positively, appreciating its automation and scheduling capabilities.

Email campaign management for Omnisend:

Of the 61 reviewers who gave detailed accounts, 100% rated this feature positively, valuing its precise analytics and intuitive email builder.

Both Mailchimp and Omnisend offer robust mobile optimization features, ensuring emails display correctly across various devices, which is crucial for reaching audiences on the go.

Here’s what Mailchimp users like about this feature:

• Automatic optimization of messages for mobile devices, enhancing engagement rates, and broadening audience reach.

• Mobile-friendly emails that maintain visual appeal across screen sizes.

This is what Omnisend users like about this feature:

• Strong mobile optimization with responsive design features, particularly beneficial for eCommerce businesses.

• Product images and details that are clearly visible to mobile shoppers, enhancing the shopping experience.

However, some issues are noted by users of both products:

• Mailchimp users report occasional formatting issues on certain devices, affecting email appearance.

• Omnisend users mention occasional issues when toggling between desktop and mobile devices, a concern less common with Mailchimp.

Mobile optimization for Mailchimp:

Of the 304 reviewers who provided feedback, 90% rated this feature positively, appreciating its ability to enhance engagement rates and audience reach.

Mobile optimization for Omnisend:

Of the 45 reviewers who gave detailed accounts, 91% rated this feature positively, valuing its seamless mobile experience and reliability in delivering mobile-friendly content.