Mailchimp vs. SendGrid: 2026 Comparison

Mailchimp and SendGrid offer campaign management features that let users design, send, and track one-time email (and in Mailchimp's case, other digital marketing assets such as landing pages and social posts) messages to their segmented audiences, with tools for personalization, scheduling, and performance analysis.

Here’s what Mailchimp users like about this feature:

• Comprehensive tools for creating, scheduling, and managing email campaigns. 

• Ability to customize templates, segment audiences, and automate processes.

• Analytics and reporting tools that allow for tracking of open rates, clicks, and overall campaign success.

Here’s what SendGrid users like about this feature:

• Templates, HTML editing, and pipeline automation that facilitate email campaign management.

• Dashboard and analytics functionality

Some users experience issues with campaign management on both platforms. 

• Mailchimp users wish for more AI-driven features to further simplify the campaign creation process.

• Vagaro users find the email campaign designer to be basic and report issues with the drag-and-drop feature. 

Campaign management for Mailchimp: Among 513 reviewers who gave detailed feedback, 98% rated it important or highly important.

Campaign management for SendGrid: Of 19 reviewers who gave detailed feedback, 95% rated it important or highly important.

Mailchimp and SendGrid offer email marketing features that let users create, send, and analyze email campaigns to engage their audience, build relationships, and drive conversions.

Here’s what Mailchimp users like about this feature:

• Drag-and-drop builder that allows users to easily create visually appealing and responsive email campaigns, landing pages, and even websites.

• Pre-defined templates that make it easy for users with varying levels of expertise to create professional emails.

• Integration with other platforms, including eCommerce, CRM, and lead generation

Here’s what SendGrid users like about this feature:

• Built-in tools for building drip campaigns and automating emails.

• Customization capabilities and templates that allows users to design and personalize emails, whether for marketing campaigns or transactional purposes.

Some users experience issues with email marketing on both platforms. 

• Mailchimp users find the customization options limited and wish for more flexibility in template design.

• SendGrid users report limitations in scheduling and event-based triggers.

Email marketing for Mailchimp: Out of 197 reviewers who gave detailed feedback, 98% rated it important or highly important. 

Email marketing for SendGrid: Our analysis reveals, 89% users who gave detailed feedback rate this feature as important or highly important.

Contact management features let users organize, segment, and maintain their audience lists for targeted communication.

Here’s what Mailchimp users like about this feature:

• Ability to segment, tag, and organize contacts efficiently.

• The ease of importing, exporting, and updating contact information.

• Helps maintain data integrity, ensure compliance, and personalize email content.

Here’s what SendGrid users like about this feature:

• Ability to add contacts directly using CSV files.

• Integration with MoEngage and other platforms such as Salesforce, HubSpot, and Shopify that facilitate customer data sync and helps users automate email triggers based on user behavior.

Some users experience issues with contact management on both platforms. 

• Mailchimp users find it challenging to integrate with existing databases and wish for better re-subscription options for unsubscribed contacts. 

• SendGrid users report potential duplication or accidental erasure of contacts, which can be confusing.

Contact management for Mailchimp: Of 134 reviewers who gave detailed feedback, 95% rated it important or highly important.

Contact management for SendGrid: As per our analysis, this feature has received an average rating of 3.1 out of 5.