Mailchimp vs Sprout Social: Which is best for you?

Mailchimp allows us to quickly create, automate, and analyze email campaigns, making it an excellent choice for both beginners and seasoned marketers.

For agencies, they forced that the pre-paid credits expire in a year, and the list plans aren't worth the money unless you send a lot of frequent mails. If you send campaings from time to time to different customers, unless your volume is huge, fees make it unpayable. If you are an end user, then the story is different and prices will make more sense (maybe that's their idea of customers right now).

SproutSocial is a great social media scheduling and engagement report tool and can be used by all types of businesses, companies, and agencies looking to streamline their digital posting and social analytics.

The only drawback is that the analytics can be a bit confusing at times and don’t always align with Meta’s analytics.