Sprinklr 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Sprinklr

4.3

(90)

Pricing

Starting at $249.00 per month

About Sprinklr

Sprinklr is a cloud-based customer experience management solution designed for businesses of all sizes. It offers social experience core, content marketing, social media management, paid advertising, website management (first-party experience), and social listening functionalities within a suite.

The social CRM and social governance modules enable users to manage social profiles using a single platform. The platform also allows customers to post reviews on a website, post messages on their Facebook profiles, or tweet directly about the brand.

Sprinklr's social media management platform allows users to implement a social media strategy across multiple business functions, such as sales, marketing, customer service, PR, events, and crisis management.

Other features include social automation and social campaign management, which includes collaborating on design, launching, and reporting across departments and enforcing campaign consistency across the organization.

Sprinklr offers online and knowledgebase support.

Sprinklr Screenshots

Sprinklr Pricing and Plans

Starting price: $249.00 per month

Free Trial

Free Version

Sprinklr Service - Self-Serve (Self-Serve Customer Service Solution)

$249.00

per user, per month

Plan includes:

Customer Care
AI Chatbot
Omnichannel Inbox
Knowledge Base
Skill-Based Routing
CSAT Surveys
Canned Responses
APIs

Sprinklr Service - Enterprise (Custom CCaaS Solution)

Pricing available upon request

Plan includes:

Livechat
Unified Agent Workspace
Omni-Channel Case Routing
Quality Management
Reporting and Analytics
Workforce Management
Communities
Conversational AI

Sprinklr Social - Self-Serve (Social Media Management Solution)

$249.00

per user, per month

Plan includes:

Built-In AI Content Creation
Approval Workflows
Digital Asset Management
Deep Insights
Quick Actions
AI-Powered Customer Engagement
Benchmark Analytics

Sprinklr Social - Self-Serve (SMM and Customer Service Solution)

$359.00

per user, per month

Plan includes:

SLA
Business Hours
Apps & Integrations
Persona-specific dashboards

Sprinklr Social - Enterprise (Custom Social Media Management Solution)

Pricing available upon request

Plan includes:

Editorial Calendar
User-Generated Content
Approval Workflows
Brand Monitoring
Custom Metrics

Sprinklr Insights - Enterprise (Custom Consumer Intelligence Solution)

Pricing available upon request

Plan includes:

Competitive Benchmarking
Social Media Monitoring
Granular Analytics
Access to premium product implementation and onboarding
Access to premium training resources
Dedicated Customer Success Manager
Social publishing and engagement with Sprinklr Social
Advanced campaign planning and content marketing with Sprinklr Marketing

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Sprinklr Features

Popular features found in Social Media Analytics Tools
Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Lead Attribution
Multi-Channel Data Collection
Post Scheduling
More features of Sprinklr
A/B Testing
Access Controls/Permissions
Activity Dashboard
Activity/News Feed
Activity Planning
Activity Tracking
Advertising Management
Advocate Management
AI Copilot
AI/Machine Learning
Alerts/Escalation
Alerts/Notifications
API
Approval Process Control
Audience Engagement
Augmented Analytics
Automated Publishing
Automated Responses
Automated Routing
Automatic Call Distribution
Automatic Outbound Dialer
Behavior Analytics
Benchmarking
Brand Guidelines
Brand Management
Budgeting/Forecasting
Calendar Management
Call Center Management
Call Conferencing
Call Routing
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Canned Responses
Channel Management
Chatbot
Chat/Messaging
Collaboration Tools
Communication Management
Compliance Management
Computer Telephony Integration
Configurable Workflow
Contact Database
Contact Management
Content Creation
Content Management
Contextual Guidance
Conversion Tracking
CRM
Customer Communication
Customer Database
Customer Engagement
Customer Experience Management
Customer History
Customer Segmentation
Customer Service Analytics
Customer Support
Customizable Branding
Customizable Fields
Customizable Forms
Data Import/Export
Data Visualization
Digital Asset Management
Dynamic Content
Editorial Calendar
Email Management
Email Marketing
Employee Advocacy
Event Management
Feedback Management
For iPad Devices
For Sales/Marketing
Gamification
Help Desk Management
Image Editing
Inbox Management
Intent Recognition
Interaction Tracking
Keyword Filtering
Knowledge Base Management
Language Detection
Lead Management
Live Chat
Macros/Templated Responses
Marketing Automation
Media Monitoring
@mentions
Mobile Access
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Communication
Multi-Channel Distribution
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Multiple User Accounts
Natural Language Processing
Negative Feedback Management
Offline Access
Online Forums
Online Voice Transmission
Performance Metrics
Pre-Configured Bot
Prioritization
Proactive Chat
Query Suggestions
Queue Management
Real-Time Analytics
Real-Time Chat
Real-Time Data
Real-Time Reporting
Reminders
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Role-Based Permissions
Search/Filter
Self Service Portal
Sentiment Analysis
Service Level Agreement (SLA) Management
Single Sign On
SMS Messaging
Social Advertising
Social Listening
Social Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
Strategic Planning
Support Ticket Management
Surveys & Feedback
Tagging
Task Management
Template Management
Third-Party Integrations
Ticket Management
Transcripts/Chat History
Transfers/Routing
Trend Analysis
User Management
Version Control
Workflow Management

Sprinklr Integrations

Jive

Marketo Engage

Zendesk Suite

Meta for Business

Twitter/X

Salesforce Service Cloud

See all 43 integrations

Sprinklr User Reviews

Overall Rating

4.3

Ratings Breakdown

47%

38%

12%

Secondary Ratings

Ease of Use

3.8

Value for money

3.8

Customer support

4.0

Functionality

4.3

Hannah O.

Verified reviewer

Entertainment

10000+ employees

Used weekly for less than 12 months

Review source

Reviewed September 2024

Reliable and Accurate

I would continue to use this over other software because of scheduling alone and the fact that it is reliable.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the I can plan ahead with content through using the scheduling feature and can use the analytics to better prepare future strategy.

Cons:

The analytics could be broken down to be more specific.

Soby A.

Verified reviewer

Computer & Network Security

10000+ employees

Used monthly for less than 12 months

Review source

Reviewed May 2025

gets job done

Overall Sprinklr gets the job done and connects well with the organization's programs.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use and intuitive programthat helps us with our media and social posting

Cons:

the interface is lacking and could be better. It could be set up like more modern apps and programs.

Mary Grace S.

Verified reviewer

Marketing and Advertising

201-500 employees

Used weekly for less than 12 months

Review source

Reviewed April 2022

Extremely Useful...When it Works

We rely on our tools for so heavily at our agency, that work stops when a tool isn't working properly. So most of the time, when it's working, it does what we need it to do. It has many of the insights we need and connects to the platforms we need to engage on.

Ratings Breakdown

Ease of use

Functionality

Pros:

This tool has so many layers to it that I don't have to look anywhere else when searching for engagement analytics.

Cons:

The amount of times in our chat that I see "Sprinklr is down" does not give an excellent credit to the tool. It also doesn't keep up to date very well with changing platform features (no Reels insights).

Marina C.

Verified reviewer

Internet

2-10 employees

Used daily for free trial

Review source

Reviewed July 2023

The essential tool to successfully manage my company's social networks

I can schedule and post my content efficiently, monitor interactions with my followers, and respond to their comments and messages in real time.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I liked the most is its ability to provide an exhaustive analysis of my social networks and the digital channels of my company.

Cons:

I think it would be very beneficial to have better guidance and training to be able to take full advantage of all the features.

Adam M.

Verified reviewer

Import and Export

2-10 employees

Used daily for less than 6 months

Review source

Reviewed October 2020

Reliable tool to have control all over the social media

We a company that runs a bunch of social media pages, to have this power of controlling all-in-one page it's an extremely powerful tool. Sprinklr just makes your workflow easier with their service, never thought I will find something like this software. A huge thanks for making everything simple and clean.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

No more struggling on running different social media pages TWITTER + FACEBOOK + INSTAGRAM it combines all of them in one Content scheduling for the full month it's a big plus for the companies that run multiple platform and pages. The tracking dashboard made easy. Sharing contents across different platforms + Social listening Boards creator for storing photos, videos, and so on.

Cons:

A small lag problem. Would be better if the lag gets fixed a little but it still works perfectly for me

Rono K.

Verified reviewer

Computer Software

Self-Employed

Used monthly for free trial

Review source

Reviewed July 2023

My social media audience and clients get the right content, Sprinklr has really improved my traffic.

My brand has grown exponentially! I'd be selfish not to appreciate Sprinklr.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how the Sprinklr team were intentional in their user interface design, it is intuitive and quite easy to use.

Cons:

Sprinklr sometimes fail to provide timely support for ticket issues, they should improve in this.

Ksenia B.

Verified reviewer

Used weekly for less than 2 years

Review source

Reviewed March 2018

My experience with Sprinklr

We're able to promptly and effectively respond to all social media inquiries across all of the social media websites we utilize for our business. Along with this, we can quickly pull analytical insights to determine what it and is not working for us.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

How it combines all social media sites. Rather than having to search through each social media platform, potentially missing key comments by users, Sprinklr brings all of those comments into one, easy to use platform. Additionally, Sprinklr allows you to use tagging, which makes for easy analytical reviews with specific campaigns being currently run as well as comparison to previous campaigns.

Cons:

Still working out some glitches. Instagram direct messages do not currently pull through and that would be very helpful if that was resolved.

catherine c.

Verified reviewer

Used daily for less than 2 years

Review source

Reviewed March 2018

a wonderful and powerful tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

the Social Listening work flow is great It makes it very easy to monitor and act on untagged mentions across platforms, Its post tagging, reporting, and social listening functions are incredibly powerful.

Cons:

maybe it takes a lot of time to get your bearings within the tool. but once you get used to using the software the benefits and the use you can give it is incredibly good!

Pamela S.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 12 months

Review source

Reviewed December 2018

A must for any social media/account manager

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I use Sprinklr to schedule social media posts for work and I love it. It's very easy to store and organize assets, track performance and monitor daily activity. I'd honestly be lost without Sprinklr - it makes things so much easier.

Cons:

In terms of analytics, they're not always up to date. In a perfect world, they would be - but I understand that loading that information takes time. Usually within a week (sometimes less), the numbers are completely accurate.

Danielle B.

Verified reviewer

Marketing and Advertising

501-1000 employees

Used daily for less than 12 months

Review source

Reviewed April 2019

Robust features - but hard to navigate on your own

Overall Sprinklr is a powerful tool if you can learn how to squeeze all you can out of the software, but for that, it requires a lot of training and implementation time

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Features are robust, you can schedule content as well as manage to advertise directly through Sprinklr itself without having to manage content within each platform. 1 stop shop for all your social and advertising needs.

Cons:

Expensive requires a lot of implementation time, need to have a representative fly out to train your team.

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