Sprout Social vs Talkwalker: Which is best for you?

SproutSocial is a great social media scheduling and engagement report tool and can be used by all types of businesses, companies, and agencies looking to streamline their digital posting and social analytics.

The only drawback is that the analytics can be a bit confusing at times and don’t always align with Meta’s analytics.

It is an excellent tool for segmenting the audience, it offers an excellent system, the dashboard and reports are good too, it is very useful when it comes to campaign analysis, I can also use it for a variety of different auditory use cases, it also provides a large number of innovative functions, its reports can be customized and sent by email, it allows you to follow your communication campaigns and analyze the results, it also allows complex queries and sophisticated analyzes, the device is very intuitive and well designed.

It is often very clunky and requires special formulas to calculate basic metrics like engagement rate by reach.