Tealium Customer Data Hub 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Tealium Customer Data Hub

4.1

(8)

Pricing

Pricing available upon request

About Tealium Customer Data Hub

Tealium Customer Data Hub is a data management platform that enables businesses to collect, analyze, integrate, and manage customer data across mobile applications, devices, kiosks, servers, websites, files and other sources. The solution enables organizations to track information on websites, applications and APIs using configurable tracking tags.

Tealium Customer Data Hub includes data standardizations capabilities, which allow enterprises to organize customer data using a uniform segmentation, structure, hierarchy and taxonomy. Additionally, administrators can combine data from different sources, create customer profiles based on attributes, and define goals to analyze customer behaviour.

Tealium Customer Data Hub Screenshots

Tealium Customer Data Hub Pricing and Plans

Starting price: $1.00

Free Trial

Free Version

Basic

$1.00

No plan information available

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Tealium Customer Data Hub Features

Popular features found in Data Management
Access Controls/Permissions
Activity Dashboard
Automatic Backup
Customer Database
Data Connectors
Data Import/Export
Data Migration
Data Quality Control
Data Security
Data Synchronization
Data Visualization
Multiple Data Sources
More features of Tealium Customer Data Hub
Audience Targeting
Behavioral Analytics
Behavioral Targeting
Campaign Management
Conversion Tracking
Customer Profiles
Customer Segmentation
Data Analysis Tools
Data Capture and Transfer
Data Integration
Data Profiling
GDPR Compliance
Goal Setting/Tracking
Information Governance
Keyword Tracking
Match & Merge
Multiple Site Management
Pageview Tracking
Personalization
Predictive Modeling
Recommendations
Referral Tracking
Site Search Tracking
Tagging
Time on Site Tracking
User Interaction Tracking
Website Analytics

Tealium Customer Data Hub User Reviews

Overall Rating

4.1

Ratings Breakdown

38%

25%

Secondary Ratings

Ease of Use

3.3

Value for money

4.0

Customer support

4.1

Functionality

4.3

Have you used Tealium Customer Data Hub and would like to share your experience with others?

Eric B.

Verified reviewer

Retail

10000+ employees

Used daily for less than 2 years

Review source

Reviewed April 2020

Amazing Customer Data Platform (CDP) Helping you put your Customers First

Like many other businesses, my current employer has been negatively impacted by COVID-19. This happened to come during a time where I’ve been learning and working with Tealium’s amazing digital toolset. I reached out to [SENSITIVE CONTENT HIDDEN] who’s been my main Tealium point of contact and has been incredibly supportive as a partner. He put me in touch with another Tealium customer/user who I had the pleasure of meeting at a few Tealium events in Dallas. They are just as excited about the #AudienceStream CDP as I am and have invited me to help out in a consulting opportunity which I’m beyond excited about. I knew [SENSITIVE CONTENT HIDDEN] was an amazing business partner supporting me as a client, but definitely did not expect that to continue into future opportunities. I can absolutely ensure I’ll be making Tealium a partner for life.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Tealium integrates very well with all of our current platforms (Google Analytics, Amazon AWS, Optimizely) to provide a single tool allowing us to better understand and react to our customers. We're able to utilize a host of both off-line and online data sources to uncover what our customer journey really is. We're then able to interact real-time with them at various points in the journey, helping us ensure an amazing pre and post purchase experience for our customers. In addition, by combining offline conversion points with acquisition spend data, we're able to completely re-define and improve our ROAS calculations.

Cons:

We honestly have not had any negative experiences so far, other than our own internal limited resources to get all of the projects we want to off the ground.

Reasons for choosing Tealium Customer Data Hub

We were already a very happy customer with the IQ product, and as such were happy with the level of support and compatibility the Tealium platform offered. We were also extremely impressed with the implementation support; Tealium was able to not only get us started but is able to assist us as a true business partner as we tackle various milestones with the CDP and Tealium installation as a whole.

Jer T.

Verified reviewer

Religious Institutions

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed November 2017

Tealium is your MUST HAVE Customer Data Platform

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Tealium is an amazing product that enables us to organize our user's online behavioral data, enhance it with offline attribute data and then act on it in ways we never could before. Tealium's power starts with it's Tag Management product, which acts as our data organization tool. Once the data is organzied, we share that data to the appropriate partners like Google, Bing, Facebook and Adobe Analytics directly from the tool in real time. From there, the Universal Data Hub (UDH) takes that raw behavioral data and creates robust profiles for each user that trigger can be shared with our partners to maximize our marketing investment. There is no other tool out there that does as much to help you organize and act on your data like Tealium.

Cons:

Tealium can do a lot. It's built to meet the needs of a lot of different industries. That flexibility leads to complexity, and learning to take advantage of this tool is hard.

Verified

Reviewer

Computer Software

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed May 2023

Real-time Data Processing

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Tealium Customer Data Hub allows businesses to centralize and unify customer data from multiple sources, such as websites, mobile apps, offline channels, and third-party systems.

Cons:

Tealium Customer Data Hub's effectiveness relies on the availability and compatibility of integrations with third-party systems and tools.

Verified

Reviewer

Computer Software

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed June 2023

Data centralization

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Tealium allows you to centralize customer data from multiple sources, such as websites, mobile apps, CRM systems, and more.

Cons:

Setting up and configuring Tealium Customer Data Hub can be complex, especially for organizations with complex data structures and numerous data sources.

Kelly S.

Verified reviewer

Publishing

1001-5000 employees

Used weekly for more than 2 years

Review source

Reviewed December 2017

Become Agile!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Tealium allows you to free up your developer's time and quickly add and remove vendors tags to your website. The support you receive from Tealium is excellent if you need to customize a tag beyond the standard implementations. This flexibility allows marketers to run vendor tests even do A/B tests between vendors all within the Tealium dashboard. Our company wouldn't be nearly as agile marketing wise without Tealium.

Cons:

A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients. The Tealium support team is very available to support us on a daily basis.

Semih M.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed April 2017

Over Engineered

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Has a lot of good features you can use if you dedicate yourself and became a master of this tool. Ability to create different environments and publish only the ones you want is a good plus.

Cons:

It's not a easy tool to use. You can't open 2 tabs at the same time. Constantly asks you to re-login. It's really hard to use, at least for me. Most of the times, managing tag by yourself on website is easier than trying to figure out how to do it on Tealium. I didn't had a good experience with Tealium Support. I had to repeat myself for weeks to get a mediocre response.

Shin O.

Verified reviewer

Internet

1001-5000 employees

Used weekly for less than 6 months

Review source

Reviewed April 2021

Standard CDP

The best thing I like about it is its ability to connect with other advanced Marketing Automation solutions.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's proven track record in a wide range of industries ensures its functionality regarding User Data Management. We currently implemented it, and we are glad we made a good choice. Also its ability to connect with other applications / platforms is good for our business.

Cons:

The implementation phase is a little difficult. CDPs themselves are nothing but a database, so you should keep your expectations at a reasonable level.