Trustpilot vs Yotpo: Which is best for you?

Trustpilot is useful for tracking customer opinions and establishing credibility for the brand, as well as making marketing decisions, and it brings reviews together into one place so that trends and issues can be easier to spot over time.

It seems like it's a bit of a 'necessary evil' to have, on one hand we need a system to collect customer reviews, but also the ability to reply to any reviews and so we're left paying for this expensive bit of software just to manage our reputation.

The reporting was very efficient, you could drill down into a customer portfolio and see all the earned/spent points at any given time.

Can't generate test emails populated with dynamic data - have to put through a live order instead to see the whole journey