Sprinklr 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Sprinklr

4.3

(90)

Pricing

Starting at $249.00 per month

About Sprinklr

Sprinklr is a cloud-based customer experience management solution designed for businesses of all sizes. It offers social experience core, content marketing, social media management, paid advertising, website management (first-party experience), and social listening functionalities within a suite.

The social CRM and social governance modules enable users to manage social profiles using a single platform. The platform also allows customers to post reviews on a website, post messages on their Facebook profiles, or tweet directly about the brand.

Sprinklr's social media management platform allows users to implement a social media strategy across multiple business functions, such as sales, marketing, customer service, PR, events, and crisis management.

Other features include social automation and social campaign management, which includes collaborating on design, launching, and reporting across departments and enforcing campaign consistency across the organization.

Sprinklr offers online and knowledgebase support.

Sprinklr Screenshots

Sprinklr Pricing and Plans

Starting price: $249.00 per month

Free Trial

Free Version

Sprinklr Service - Self-Serve (Self-Serve Customer Service Solution)

$249.00

per user, per month

Plan includes:

Customer Care
AI Chatbot
Omnichannel Inbox
Knowledge Base
Skill-Based Routing
CSAT Surveys
Canned Responses
APIs

Sprinklr Service - Enterprise (Custom CCaaS Solution)

Pricing available upon request

Plan includes:

Livechat
Unified Agent Workspace
Omni-Channel Case Routing
Quality Management
Reporting and Analytics
Workforce Management
Communities
Conversational AI

Sprinklr Social - Self-Serve (Social Media Management Solution)

$249.00

per user, per month

Plan includes:

Built-In AI Content Creation
Approval Workflows
Digital Asset Management
Deep Insights
Quick Actions
AI-Powered Customer Engagement
Benchmark Analytics

Sprinklr Social - Self-Serve (SMM and Customer Service Solution)

$359.00

per user, per month

Plan includes:

SLA
Business Hours
Apps & Integrations
Persona-specific dashboards

Sprinklr Social - Enterprise (Custom Social Media Management Solution)

Pricing available upon request

Plan includes:

Editorial Calendar
User-Generated Content
Approval Workflows
Brand Monitoring
Custom Metrics

Sprinklr Insights - Enterprise (Custom Consumer Intelligence Solution)

Pricing available upon request

Plan includes:

Competitive Benchmarking
Social Media Monitoring
Granular Analytics
Access to premium product implementation and onboarding
Access to premium training resources
Dedicated Customer Success Manager
Social publishing and engagement with Sprinklr Social
Advanced campaign planning and content marketing with Sprinklr Marketing

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Sprinklr Features

Popular features found in Social Media Analytics Tools
Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Lead Attribution
Multi-Channel Data Collection
Post Scheduling
More features of Sprinklr
A/B Testing
Access Controls/Permissions
Activity Dashboard
Activity/News Feed
Activity Planning
Activity Tracking
Advertising Management
Advocate Management
AI Copilot
AI/Machine Learning
Alerts/Escalation
Alerts/Notifications
API
Approval Process Control
Augmented Analytics
Automated Publishing
Automated Responses
Automated Routing
Automatic Call Distribution
Automatic Outbound Dialer
Behavior Analytics
Benchmarking
Brand Guidelines
Budgeting/Forecasting
Calendar Management
Call Center Management
Call Conferencing
Call Routing
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Canned Responses
Channel Management
Chatbot
Chat/Messaging
Collaboration Tools
Communication Management
Compliance Management
Computer Telephony Integration
Configurable Workflow
Contact Database
Contact Management
Content Management
Contextual Guidance
Conversion Tracking
CRM
Customer Communication
Customer Database
Customer Engagement
Customer Experience Management
Customer History
Customer Segmentation
Customer Service Analytics
Customer Support
Customizable Branding
Customizable Fields
Customizable Forms
Data Import/Export
Data Visualization
Digital Asset Management
Dynamic Content
Email Management
Email Marketing
Event Management
Feedback Management
For iPad Devices
For Sales/Marketing
Gamification
Help Desk Management
Image Editing
Inbox Management
Intent Recognition
Interaction Tracking
Keyword Filtering
Knowledge Base Management
Language Detection
Lead Management
Live Chat
Macros/Templated Responses
Marketing Automation
@mentions
Mobile Access
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Communication
Multi-Channel Distribution
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Multiple User Accounts
Natural Language Processing
Negative Feedback Management
Offline Access
Online Forums
Online Voice Transmission
Performance Metrics
Pre-Configured Bot
Prioritization
Proactive Chat
Query Suggestions
Queue Management
Real-Time Analytics
Real-Time Chat
Real-Time Data
Real-Time Reporting
Reminders
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Role-Based Permissions
Search/Filter
Self Service Portal
Sentiment Analysis
Service Level Agreement (SLA) Management
Single Sign On
SMS Messaging
Social Advertising
Social Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
Strategic Planning
Support Ticket Management
Surveys & Feedback
Tagging
Task Management
Template Management
Third-Party Integrations
Ticket Management
Transcripts/Chat History
Transfers/Routing
Trend Analysis
User Management
Version Control
Workflow Management

Sprinklr Integrations

Jive

Marketo Engage

Zendesk Suite

Meta for Business

Twitter/X

Salesforce Service Cloud

See all 43 integrations

Sprinklr User Reviews

Overall Rating

4.3

Ratings Breakdown

47%

38%

12%

Secondary Ratings

Ease of Use

3.8

Value for money

3.8

Customer support

4.0

Functionality

4.3

Gabriel S.

Verified reviewer

Marketing and Advertising

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed October 2024

Amazing customer marketing platoform but super expensive!

Amazing brand management and digital/social marketing platform. Great support. But super expensive.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Excellent data inputs, ability to organize and analyze, while also provide rich insights over time. Amazing customer service and set-up support as well as ongoing abilities for incoming and outgoing digital and social content.

Cons:

Price. Way too expensive. Otherwise not much to complain about.

Reasons for choosing Sprinklr

Depth of service and support to cover extensive major global and national brand clients

Reasons for switching to Sprinklr

Needed additional support and depth of analysis to cover larger more complex brands

Verified

Reviewer

Marketing and Advertising

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed February 2022

Sprinklr is game - All in one social media platform

It was an amazing experience using Sprinklr and i personally recommend it to have it if not yet in 2022

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is fast, accurate & effcient. It understands the current marketing needs

Cons:

Granular permissions level. You have to go through a lot of process if you want to turn on a small option/feature

Reasons for switching to Sprinklr

Sprinklr is a unified platform which covers every aspect. It is modern and is unique

Junior T.

Verified reviewer

Accounting

51-200 employees

Used weekly for less than 6 months

Review source

Reviewed December 2025

Sprinkler Review

Sprinklr is highly regarded for enterprise-scale social and CX management, with strong analyst recognition and feature depth, but it often criticized for usability, cost, and suitability outside of large-scale operations.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Integrates social media management, engagement, listening, analytics, publishing, customer service, and AI-powered features .

Cons:

Setup can be complex and time-consuming; mixed reviews on support responsiveness. May be overkill (and too costly/complex) for small or mid-sized businesses.

Verified

Reviewer

Non-Profit Organization Management

10000+ employees

Used weekly for less than 12 months

Review source

Reviewed October 2023

Better than Most But Plenty of Pain

Love the promise. Optimistic about the future, but current quality and support are frustrating.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The channel breadth is amazing. A UI that allows business users instead of technical users to manage journeys is exciting.

Cons:

It never quite works the way you'd expect it to. Lots of reaching out to tech support which is slow.

Reasons for choosing Sprinklr

Existence of a UI for non-tech people to manage.

Reasons for switching to Sprinklr

Wanted easier access to more channels.

Chris H.

Verified reviewer

Printing

51-200 employees

Used daily for more than 2 years

Review source

Reviewed November 2025

Top of the class, cost to match

Overall, it's been a great experience with Sprinklr. We have found it to be incredibly useful to schedule, track, and impact. Customer support has been wonderful, onboarding was heavy for a small team but not impossible

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Sprinklr is absolutely phenomenal as a tool for social listening, analytics, scheduling, and messaging across all of the channels we use. If you've used any tools similar, you'll be able to pick up and run with Sprinklr, but like most things I'd describe it as "easy to use, hard to master" The scheduling is robust, the analytics are full of great insights and customizable dashboards, and the listening is easy to handle even on small scale. Visual listening identifies posts using logos or other assets which makes proactive outreach simple.

Cons:

Sprinklr is one of the more expensive examples of these tools, unfortunately, but that can be expected with so many different modules and top of the line tools. There is definitely a learning curve, but not one that is strong enough to deter me. I would say there is so much, almost too much at times. It's wonderful to have so many tools in one place, but I often find myself underutilizing pieces.

Reasons for choosing Sprinklr

Robust global use case, detailed and very powerful listening and analytics, strong scheduling

Reasons for switching to Sprinklr

Needed a better fit for the global teams using the tool

Verified

Reviewer

Computer Networking

2-10 employees

Used daily for less than 2 years

Review source

Reviewed August 2022

the world's best enterprise customer experience management solutions.

Sprinklr allows me to create and manage my advertisements in my company, and to finally generate the turnover.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

With the Sprinklr app, we can manage our social, marketing, advertising, research, commerce, and healthcare functions right from your phone. in addition it is easy to use

Cons:

Sometimes the app bugs and does not support all carousel images. the integration process with the application was easy

Reasons for choosing Sprinklr

I chose Sprinklr because it contains several marketing options, and it is secure and reliable.

Verified

Reviewer

Marketing and Advertising

201-500 employees

Used other for less than 12 months

Review source

Reviewed June 2020

I don't like it

I don't usually have to use the software but there are absolutely zero times that I have used 100% correct. Very complex but at the same time does not have all tools I need.

Ratings Breakdown

Ease of use

Functionality

Pros:

The only thing I like is that I can see all social media account from the company I work for in the same software.

Cons:

I mostly use for Twitter and the search tool is really bad. There are also some content formats, such as poll, that I can't post with the software, something that makes my life pretty hard.

Reasons for switching to Sprinklr

That's the software the company I work for chose to use (it's not my choice).

Dana M.

Verified reviewer

Retail

10000+ employees

Used daily for less than 2 years

Review source

Reviewed May 2025

The Best Unified Customer Experience Management Platform.

Sprinklr's AI allows us to achieve superior accuracy in sentiment analysis and trend prediction. Its generative AI empowers our teams to create content and responses more efficiently, helping us understand our customers' real-time perception of our brand.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Sprinklr's artificial intelligence is key. It uses advanced AI models, including generative AI, and relies on a large volume of historical customer interaction data. This enables it to automate processes, understand customer sentiment, anticipate trends, and provide intelligent responses or recommendations to agents.

Cons:

This platform has been completely satisfactory for me; I can't find any negative aspects to mention.

Verified

Reviewer

Marketing and Advertising

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed October 2024

The absolute tool for Social Media Management for megabrands & agencies

Sprinklr has been cornerstone to our success in some of the most complicated projects of our company but has also been making our life easier in our day-to-day routine.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Sprinklr is the best one-stop solution when it comes to social media management.

Cons:

Although it has endless possibilities, it is very difficult to use if you don't receive proper training and/or onboarding.

Verified

Reviewer

Animation