Permutive 2026: Benefits, Features & Pricing

The Permutive Audience platform offers more than traditional DMPs. It empowers publishers and advertisers to address their full audience, in-the-moment, whilst protecting user privacy and respecting customer consent.

Our audience infrastructure is underpinned by a patented and privacy-preserving on-device technology, that enables publishers and advertisers to reach all of their audiences by using first-party data, without ever exposing consumers’ PII.

With Permutive’s Audience Platform, publishers create rich, real-time audiences based on their first-party data and monetise them through direct and programmatic sales.

Publishers can:

• Capture behavioural, contextual, technographic, and declared data from the publishers’ audience across multiple channels.
• Analyse audience data and create cohorts to be used for advertising activation in-session
• Model first-party data to all of the audience to increase addressability and targeting options
• Analyse and optimize campaign and cohort performance to enhance advertising revenue.

For advertisers, the Permutive Audience Platform connects them to hundreds of trusted publishers to discover, plan for and activate audiences in-the-moment...