FITR 2026: Benefits, Features & Pricing
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- Overview
- Pricing and Plans
- Features
- Integrations
- User Reviews
Overview
Pricing
Starting at £24.99 per month
About FITR
FITR is a software designed for personal trainers and fitness coaches. It provides a platform for these professionals to develop and sell online fitness programs. The software's primary goal is to simplify the growth of an online coaching business by automating various administrative tasks.
FITR offers a range of tools that can help streamline operations. These include programming tools for designing workouts and nutrition plans, client management features for tracking progress and communicating with clients, marketing tools such as customizable storefronts that can help attract clients, and business administration tools for finance and team organization. The platform also includes integrated payment processing for easy collection of client payments, as well as white label options for platform branding.
Some of the key features of FITR include automatic client signup upon program purchase, scheduled delivery of customized programs, convenient payment processing, and access restriction for missed payments. FITR also offers templates, benchmarks, and resources from partners such as HYROX to help save time for coaches. By taking care of administrative tasks, FITR allows fitness prof...
essionals to focus more on coaching clients and expanding their online presence.FITR Screenshots

FITR Pricing and Plans
UNLIMITED
£99.99
Plan includes:
- Unlimited Clients
- Unlimited One-off Downloads
- Unlimited Programs
- Integrated Payments
- Unlimited Coaches
- WHITE LABEL customisation
- ZAPIER Integration
STARTER
£24.99
Plan includes:
- 5 x Active Clients
- Unlimited One-off Downloads
- Unlimited Programs
- Integrated Payments
PRO
£59.99
Plan includes:
- Unlimited Clients
- Unlimited One-off Downloads
- Unlimited Programs
- Integrated Payments
- Add Coaches

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FITR Features
- Popular features found in FitnessAttendance TrackingBilling & InvoicingCalendar ManagementClass ManagementCommunication ManagementCustomer DatabaseEmployee ManagementMarketing AutomationOnline BookingPayment ProcessingRegistration Management
- More features of FITRActivity DashboardActivity TrackingAPIAppointment SchedulingAttendance ManagementAutomated SchedulingClient ManagementClient PortalClient ProfilesCommenting/NotesCustomer AccountsCustomizable BrandingCustomizable ReportsCustomizable TemplatesDiscount ManagementeCommerce ManagementElectronic PaymentsEmail MarketingExercise LibraryFitness AssessmentsFitness PlanGoal Setting/TrackingHybrid TrainerInstructor ManagementMember CommunicationMembership ManagementMobile AppMulti-LocationNutrition ProgramOnline TrainerRecurring/Subscription BillingRemindersReporting & StatisticsSecure LoginSMS MessagingThird-Party IntegrationsTransaction HistoryWebsite Integration
FITR Integrations
FITR User Reviews
Overall Rating
4.7
Ratings Breakdown
5
71%
4
25%
3
4%
2
0%
1
0%
Secondary Ratings
Ease of Use
4.8
Value for money
4.6
Customer support
4.8
Functionality
4.5

Conor L.
Verified reviewer
Sports
Self-Employed
Used daily for less than 2 years
Reviewed December 2024
Good app for any coach
5
Clean and simple with nice features being added
Ratings Breakdown
Read More
Health, Wellness and Fitness
Self-Employed
Used daily for less than 6 months
Review sourceReviewed August 2025
FITR is the best personal training platform
5
Amazing! Will recommend it to any personal coach wanting to grow and scale their business. If you want a platform for personal training that is real value for money and easy to use, give it a try.
Ratings Breakdown
Reasons for switching to FITR
FITR is easier to use because I want to grow my PT business and FITR gives me to option to create a program that I can attached thousands of clients to, rather than only creating multiple programs.
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Samuel C.
Verified reviewer
Sports
Self-Employed
Used daily for more than 2 years
Reviewed December 2024
Build Programming
3
My overall experience with Fitr has been excellent. The platform is simple to use, and communication with the team has been great whenever issues arise. My experience has been positive, and I believe it will only get better as they continue to develop their systems.
Ratings Breakdown
Reasons for choosing FITR
Overall Fitr seemed to be the easier platform to use and set up. The built-in payment system was a big plus.
Reasons for switching to FITR
Fitr offered a built-in payment system whereas True Coach didn't have the option for people outside the US.
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Charlie A.
Verified reviewer
Sports
Self-Employed
Used daily for less than 2 years
Reviewed December 2024
Charlie Allen | WRK HRD
5
Overall I've had a great experience and can't see myself leaving provided that my business continues to grow.
Ratings Breakdown
Reasons for switching to FITR
The ability to offer programmes and services via the storefront was my initial reason for switching
Vendor Response
Thanks so much for taking the time to write this review and it is great to hear how you are scaling your business with FITR. I will make sure this feedback gets passed onto the product team.
Replied December 2024
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Maddie S.
Verified reviewer
Health, Wellness and Fitness
2-10 employees
Used daily for less than 12 months
Reviewed December 2024
Great for trainers, but issues with scalability for online coaching company's
4
I have had a great experience in terms of customer service etc, I just wish that some of the more basic features that other platforms offer (Like having several coaches able to gain admin access through their own accounts) were provided with FITR.
Ratings Breakdown
Reasons for choosing FITR
Because HWPO uses your platform and we are using a very similar model to them and felt confident making the investment based on that.
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Tristram S.
Verified reviewer
Health, Wellness and Fitness
Self-Employed
Used daily for less than 12 months
Reviewed December 2024
Fitr review
5
pretty good. software is good. would be good to have a community to bounce some ideas of other users and get faster replies
Ratings Breakdown
Reasons for choosing FITR
the group rolling calendar, and other program formats all for one price
Reasons for switching to FITR
I wanted the group rolling calendar feature
Vendor Response
Thank you for your kind review, I will make sure this feedback gets passed on to the product team.
Replied December 2024
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Christopher R.
Verified reviewer
Sports
Self-Employed
Used daily for more than 2 years
Reviewed December 2024
FITR - Easy to use, Clean and Simple 5 Stars from me as a Coach!
5
I have been using Fitr for the last 3 years for my whole online Training Business and it has been amazing.
Ratings Breakdown
Reasons for switching to FITR
Improvements in payments and relationship with owner
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Anoop S.
Verified reviewer
Health, Wellness and Fitness
Self-Employed
Used daily for less than 2 years
Reviewed December 2024
Must have for Coaches and Gyms!
5
Ease to Scale, Usabulity is amazing Able to offer so much more in one platform.
Ratings Breakdown
Reasons for switching to FITR
Scalbility and BenchMark Features that i was looking For. Strofront and being able to Sell Rpogram of Different Length as well as ongoing Subcrisptions.
Vendor Response
It's great to hear how much you're enjoying FITR! Thank you!
Replied December 2024
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harry w.
Verified reviewer
Sports
2-10 employees
Used daily for less than 12 months
Reviewed December 2024
Great coaching software
4
Been great so far, looking forward to the future my mentor has been trying to move me off fitr, i believe in this platform so will be using it for the foreseeable.
Ratings Breakdown
Reasons for choosing FITR
cost, ease ability to run programmes together
Reasons for switching to FITR
Value, personalisation, truecoach wasnt moving forward fitr was.
Vendor Response
Thanks for this kind review, it's fantastic to hear how much you're enjoying using FITR. I will make sure this messaging feedback gets passed onto the product team, thank you.
Replied December 2024
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Josh W.
Verified reviewer
Health, Wellness and Fitness
Self-Employed
Used daily for more than 2 years
Reviewed December 2024
Fitr is a great app for coaches and trainers!
5
Overall, I am quite impressed with the app. It allows me the freedom to program exactly how I like to program, whenever I have an issue the support is quick to resolve it, and the constant updates are great to see and keeps me believing in the app.
Ratings Breakdown
Reasons for switching to FITR
TrueCoach wasn't innovating, it was exactly the same with the same bugs from the very beginning.
Read More
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