Drift 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Drift

4.5

(199)

Pricing

Pricing available upon request

About Drift

Drift is a cloud-based solution designed to help businesses automate sales processes by adding live chat windows to websites for increased customer experience and loyalty. Key features include chatbots, geo-targeting, offline access, proactive chating and transfers/routing.

Drift facilitates communication with website visitors in real-time to help generate leads and improve sales opportunities. The AI-enabled solution comes with a chatbot to automate marketing pipelines and increase customer engagement. Additionally, it allows marketers to generate reports to facilitate decision making and improve business performance.

Drift allows integration with various third-party platforms including Salesforce, Marketo, HubSpot, Pardot, Outreach, Google Analytics and more. Mobile applications for Android and iOS devices are also offered, allowing users to remotely manage business activities.

Drift is available on monthly subscriptions, starting from free pricing with basic chat capabilities. Support is extended via documentation and online helpdesk.

Drift Screenshots

Drift Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Premium

Pricing available upon request

No plan information available

Advanced

Pricing available upon request

No plan information available

Enterprise

Pricing available upon request

No plan information available

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Drift Features

Popular features found in Live Chat
Autoresponders
Canned Responses
Chat/Messaging
File Sharing
Mobile Access
Multi-Channel Communication
Real-Time Notifications
Support Ticket Management
Third-Party Integrations
Transcripts/Chat History
Transfers/Routing
More features of Drift
A/B Testing
Access Controls/Permissions
Activity Dashboard
Activity Tracking
AI Copilot
AI/Machine Learning
Alerts/Escalation
Alerts/Notifications
API
Appointment Management
Appointment Scheduling
Audience Targeting
Augmented Analytics
Automated Responses
Automated Routing
Automated Scheduling
Availability Management
Calendar Management
Calendar Sync
Campaign Management
Campaign Personalization
Chatbot
Chat Transcript
Code-free Development
Collaboration Tools
Confirmations/Reminders
Contact Database
Contact Management
Content Management
Contextual Guidance
Contextual Targeting
Conversion Tracking
CRM
Customer Database
Customer Engagement
Customer Experience Management
Customer Segmentation
Customer Service Analytics
Customer Support
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Dashboard
Data Extraction
Data Import/Export
Data Synchronization
Data Visualization
Drip Campaigns
Dynamic Content
Email Automation
Email Campaign Management
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Feedback Management
For Developers
Forms Management
For Sales/Marketing
For Sales Teams/Organizations
Geotargeting
Group Messaging
Human Handover
Intent Recognition
Interaction Tracking
Knowledge Base Management
Landing Pages/Web Forms
Language Detection
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Segmentation
Lead Verification/Validation
List Management
Live Chat
Location-Based Marketing
Marketing Automation
Meeting Management
Mobile Alerts
Mobile Optimization
Monitoring
Multi-Channel Data Collection
Multi-Channel Marketing
Multi-Language
Natural Language Processing
Natural Language Search
Offline Form
One-to-One Messaging
Online Booking
Online Forms
Performance Metrics
Personalization
Pipeline Reports
Pre-Configured Bot
Predictive Analytics
Prioritization
Proactive Chat
Process/Workflow Automation
Product Recommendations
Prospecting Tools
Push Notifications
Query Suggestions
Real-Time Analytics
Real-time Consumer-facing Chat
Real-time Conversations
Real-Time Data
Real-Time Monitoring
Reminders
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Sales Activity Management
Scheduling
Screen Sharing
Search/Filter
Segmentation
Single Sign On
SMS Messaging
Source Tracking
Speech Recognition
Speech Synthesis
Subscriber Management
Survey/Poll Management
Surveys & Feedback
Tagging
Target Account Identification
Template Management
Video Chat
Visitor Tracking
Web-based Deployment
Web Forms
Website Visitor Tracking
Workflow Management
WYSIWYG Editor

Drift Integrations

Help Scout

HubSpot CRM

Mailchimp

Salesforce Marketing Cloud Account Engagement

SalesLoft

Microsoft 365

See all 26 integrations

Drift User Reviews

Overall Rating

4.5

Ratings Breakdown

64%

28%

Secondary Ratings

Ease of Use

4.4

Value for money

4.1

Customer support

4.4

Functionality

4.3

Darien C.

Verified reviewer

Religious Institutions

11-50 employees

Used other for less than 12 months

Review source

Reviewed March 2021

Drift is a high quality chat platform with a significant load time

Drift has a lot of great features, and although it can be confusing at first, it is well worth the effort. My only complaint (and the only reason I wouldn't use it at this time) would be the significant increase in load time on my websites, which caused me to look elsewhere for a better solution.

Ratings Breakdown

Ease of use

Functionality

Pros:

I inherited drift from my predecessor, and immediately found it to be a very powerful and useful platform. It offered simple chat solutions, sent follow-up emails to people who didn't see your chat automatically, and provided numerous other useful features. It had a simple chat window that caught people's attention and generated chats, all of which we found very useful for our needs

Cons:

Drift has a couple key problems - one being the overly simplistic and confusing backend UI. For users, there were just so many options on the admin side of things, and using it, I immediately felt lost and confused. This likely would have been different if I'd been part of the team that set it up, but starting to use the platform required quite a learning curve to customize it to our needs. Perhaps more significantly, I used Drift for a period of time while updating my companies website - and upon switching to Wordpress and using Drift, I started to notice a significant increase in load time - with lighthouse & gtmetrix revealing a significant load time (I believe it was over 1.3 seconds of load time) caused by Drift's code. Needless to say, load time is key in website conversions, so I switched away from the platform pretty quick after that.

Vendor Response

Darien, Thanks very much for taking the time to share your experience with us. This feedback is really important to ensuring we can improve for our customers. I'd love the opportunity to introduce you to our produce team if you'd be open to chatting more. Feel free to contact me directly at jhogan@drift.com. All the best, Julie Hogan, VP - Customer Experience

Replied March 2021

Jessica W.

Verified reviewer

Construction

51-200 employees

Used daily for less than 2 years

Review source

Reviewed December 2023

Gets the Job Done

Over the experience has been middle of the line. We have been considering other applications due to Drift being pretty expensive for what it offers. There are other applications out there that offer a lot more functionality in the chat flow.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like that is it easy to navigate. There are not a lot of places you need to go looking around to figure out what you need to do in order to change or update the flow of something.

Cons:

Their customer support is not great. They do not really offer any assistance when it comes to setup, or help with any of the technical processes or procedures. When we first started using this application we were unfamiliar with the targeting, and it would have been beneficial to have someone assist us with that.

Reasons for choosing Drift

Back when we were making the decision, Drift had more to offer than Intercom. However, that is not the case today.

Joseph G.

Verified reviewer

Computer Software

201-500 employees

Used weekly for less than 12 months

Review source

Reviewed April 2023

Good for chat but saw diminishing returns

Our overall experience with Drift was fine. The technology, implementation, and support worked ok. We just couldn't justify renewing with them after the results began to diminish.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Drift initially provided our team a great way to generate leads via our website chat. The volume was high and we saw that offering to book a demo via chat captured some leads that otherwise might not have asked for a demo. This worked very well for our team and provided great results.

Cons:

After a while, our visitors stopped interacting with the Drift chat. We weren't able to prioritize the hottest prospects or really have enough data to know what our visitors were doing or who to chat with. We started to book fewer demos via Drift. Drift didn't offer the deep data analytics or ABM data that other vendors offered. So there wasn't enough functionality to keep us on board.

John M.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 2 years

Review source

Reviewed January 2021

Drift is the best 'customer chat' system on the market

Once again Drift have helped to define what companies should be using chat software for. Yes, it is for 'live chat', that much is obvious. But DRIFT define their tool as helping to deliver 'conversation marketing', and that for me really helps to define how companies should be using Chat software - to start and nurture a conversation that could lead to an ongoing relationship.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Love Drift. It is very easy to use but more importantly, it is very easy to love using. This is important in software adoption and Drift is one of the best examples I have seen of this in recent years. They've built an awesome product, which does everything you need it to - but the fact that it is fun to use DRIFT makes it an even more compelling product.

Cons:

Hard to say. Probably the fact that although the core product is free (and you get lots of awesome features), you have to upgrade to the 'fullest licence' in order to get the 'uber cool' tools such as allowing the 'chat users' to book an appointment directly into the Calendar of the chosen agent.

Reasons for choosing Drift

Drift isn't just a better product, it's actually a much more enjoyable experience. And there is a cache' that comes with DRIFT. You actually feel like you're delivering a better 'real-time chat experience' when using DRIFT, as you feel like your serving your prospects/customers while wearing your 'best clothes' (hopefully that analogy works : )

Reasons for switching to Drift

Less expensive. Better software. Much better experience.

Vendor Response

Hi John, Wow! We're flattered! THANK YOU! Pls let us know how we can continue to support you, and tnx for being a customer! All the best, Julie Hogan, VP - Customer Experience

Replied February 2021

Verified

Reviewer

Marketing and Advertising

51-200 employees

Used daily for more than 2 years

Review source

Reviewed September 2020

The best chat AI.

Using this for sales as well as support automation, and it's paid off well and works with our sites.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The driftbots and playbooks (how their AI, automation is done). We have used this to automate sales workflows and schedule meetings and save time.

Cons:

I have no complaints that wouldn't be something out of my control - some of the rules I've set up in boys seem to be a bit too picky when leads respond with anything besides a picklist item.

Reasons for choosing Drift

They had the best overall support and pre sale experience, and their bots seemed best.

Vendor Response

Hi there, Wow. Thank you so much, for all of this. We're thrilled to hear you're happy with your platform experience, as well as your experience with us both in pre sales and support . Please reach out if there's anything else we can do to help or support you. All the best, Julie Hogan, VP - Customer Experience

Replied September 2020

Dalton B.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 2 years

Review source

Reviewed June 2020

Simple setup, solid results

Very satisfied with the manner in which we use it. I haven't spent much time exploring additional capabilities and advanced features, but I am eager to do so in the near future.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It was easy to setup, and easy to understand with limited knowledge of this type of product. The product will scale with you, meaning, if you are knowledgable about all features, then they are there for you. If you're just looking for a site lead service, it does that really well also, without being overwhelming.

Cons:

The other features aren't explained well, and not sure where to look if I wanted them explained. The image that can be placed with the pop-up message is very limited in customization. For example, it cuts the top of the picture off and there's very limited functionality associated with editing it further.

Reasons for choosing Drift

N/A

Reasons for switching to Drift

The switch was made by somebody other than me. From what I can understand, it was made because of cost and user experience.

Vendor Response

Hi Dalton, Thanks so much for taking the time to share your feedback with us. Your feedback on feature explanation is something we 100% agree with, and an area we are working on improving. Appreciate you calling it out. Please let us know how else we can be helpful to you. All the best - Julie Hogan, VP Customer Experience

Replied June 2020

Guru S.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 12 months

Review source

Reviewed November 2019

Best Realtime communication chat tool

We really had good opinion on drift and we're happy to serve our customers realtime with the help of drift chat widget and qualify the leads instantly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We love the way how Drift chat helps our customers to get in touch instantly within our product. When customers get into issue or questions to be answered, they don't have to wait for email support, all the questions can be answered instantly within the chat. Additionally, it's easy for our teams to use mobile app to instantly attend customer chat from anywhere. We usually get lot of questions and leads from landing page and drift helped us to automate leads and push into our CRM systems. Integrating the chat widget within the application is also easy and simple.

Cons:

The web app ( dashboard ) is too slow to load initially but the chat is super fast and reliable. I wish they had android sdk to initiate conversation within the application.

Reasons for choosing Drift

Drift was easy to configure and user interface is pretty good comparing other options. Interms or pricing, drift is quite cheaper and affordable.

Amit N.

Verified reviewer

Internet

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed September 2020

Powerful buy pricey

Honestly, it's the best software out there for that purpose. It's east to implement and start using, the results are coming fast and everything is measurable.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ease of getting started and implementation

Cons:

If you want to enjoy most of the features, you need big pockets because it's pricey

Reasons for choosing Drift

The capabilities and the brands that are using Drift

Vendor Response

Amit, Thank you so much for sharing this, and I'm thrilled to know you've found Drift powerful, and easy to implement, and start using. Please let us know how else we can be helpful to you! All the best, Julie Hogan, VP - Customer Experience

Replied October 2020

Verified

Reviewer

Computer Software

51-200 employees

Used monthly for less than 12 months

Review source

Reviewed July 2019

A Quality Product

I think it's a quality and powerful product.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Drift is designed to help people accomplish their business goals, especially B2B business goals, which is super helpful. Other chat companies are not as in tune with B2B needs which is what sets Drift apart. They have the right features and tools for the B2B marketer.

Cons:

One setback is not being able to pull in custom cookie tracking data through the Drift form/bot. That tracking info is critical to business success.

Reasons for choosing Drift

n/a

Reasons for switching to Drift

The ability to customize the bot interactions with site visitors and the sales team scheduling functionality.

Ramon H.

Verified reviewer

Used daily for less than 6 months

Review source

Reviewed July 2018

One of the most appealing, beautiful and expensive website chats on the market

- Providing a beautiful and direct contact option directly on my website - Direct targeting of specific customers groups with chat messages, emails and pop-ups -> Increasing the number of leads & sales

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- The design of the chat widget is gorgeous. It works on any browser and every mobile phone, I've tried, like a charm. With other chat widgets, I had lots of issues that it hasn't been displayed always correctly. - Advanced bot and automation capabilities based on tags and other attributes - Live view of prospects on your website with direct contact via web chat functionality - Outbound marketing (sending sequences and tracking of emails) with their drift Gmail extension.

Cons:

- Drift is quite expensive for what they offer. I'm one of the happy customers, which has gotten a startup license of the pro plan for a fraction of the normal price. Even with the pro plan, you have unnecessary restrictions like customization of the chat widget with CSS and using the smaller version. Most of the enterprise features as account-based marketing are great for any startup. Why isn't just the support by Drift and the quantity of usage restricted? Why do I have to see the restrictions within your account always and cannot just hide them if I cannot afford? Are they in need of that kind of marketing? - The calendar cannot be completely translated into the language of your choice and you can't use a custom domain. - Help center is branded with drift, even if your plan support branding free chat widget. - I've received lots of emails from Drift about their Hypergrowth Conference (at least 10 in the last few months), which is quite annoying, no matter how personal and funny they have been written. - I receive quite some emails regarding extensions of the core product like Drift Signature and Drift Help Center, but I've never gotten an update what has changed in the core product. After a while looking into the bot creation section, I've been flabbergasted that the whole design of the visual builder has changed, without me receiving any message about the advantages the new design and process brings with it.

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