Adobe Analytics 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Adobe Analytics

4.5

(236)

Pricing

Pricing available upon request

About Adobe Analytics

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth.

Collect and ingest behavioral data in real-time from your web and mobile channels.
Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in your digital experiences, and uncover insights from digital journeys.
Integrate and share insights, segments, and outputs from your data across other business applications.

Adobe Analytics Screenshots

Adobe Analytics Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

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Adobe Analytics Features

Popular features found in Data Analysis
Data Discovery
Data Visualization
Natural Language Search
Predictive Analytics
Query Builder
Storytelling
More features of Adobe Analytics
A/B Testing
Access Controls/Permissions
Activity Dashboard
Ad hoc Analysis
Ad hoc Reporting
AI/Machine Learning
Alerts/Notifications
API
Attribution Modeling
Audience Targeting
Behavior Tracking
Campaign Analytics
Campaign Segmentation
Campaign Tracking
Conversion Tracking
CRM
Cross Channel Attribution
Customer Journey Mapping
Customizable Branding
Customizable Dashboard
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Capture and Transfer
Data Connectors
Data Import/Export
Data Management
Data Storage Management
Drag & Drop
Historical Reporting
Monitoring
Multi-Channel Attribution
Multi-Channel Data Collection
Multi-Touch Attribution
Performance Metrics
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Real-Time Updates
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Scheduled/Automated Reports
Search/Filter
Tagging
Third-Party Integrations
Trend Analysis
Website Analytics

Adobe Analytics Integrations

Adobe Campaign

Adobe Commerce

Adobe Audience Manager

Adobe Target

Google Ads

Microsoft Advertising

See all 8 integrations

Adobe Analytics User Reviews

Overall Rating

4.5

Ratings Breakdown

57%

34%

Secondary Ratings

Ease of Use

3.9

Value for money

4.0

Customer support

4.1

Functionality

4.4

tim s.

Verified reviewer

Online Media

201-500 employees

Used daily for more than 2 years

Review source

Reviewed September 2022

Best in class analytics comes at a cost

I've used it as a user, implemented, and owned it as a product.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Adobe can track anything you think of. It's easy to use once implemented.

Cons:

It's highly scalable but does require an implementation team consisting of developers.

Reasons for choosing Adobe Analytics

Its ability to work with other Adobe products

Reasons for switching to Adobe Analytics

To use other Adobe products with it such as Commerce and Target.

Shannon O.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed March 2022

A Complicated But Accurate Analytics Option

This product makes me sigh in frustration a lot when new clients share they use Adobe versus Google Analytics. It's just a lot more complicated and takes about 20% longer to access and assess the same data in Google Analytics.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Adobe Analytics allows website owners to customize more information and data collection than mainstream competitors.

Cons:

This software has a steep learning curve and it's far more complicated to use than competitors. It's also just more robust than most website owners require.

Reasons for choosing Adobe Analytics

In some limited circumstances this is a better solution for those clients with complex websites and a need for very nuanced website data.

Verified

Reviewer

Renewables & Environment

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed January 2026

A data dream but not for faint hearted

Overall Adobe Analytics is good. However it's customer service can be improved and wish it were a bit pocket friendly. However love its game changing segmentation.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I'm blown away by Adobe Analytics! The insights it provides are insane and I can finally track user behavior and optimize our campaigns like a pro. Segmentation and tracking features are amazing

Cons:

The interface can be really tricky especially for a new user. Setting up custom reports, take up a lot of time and it is very pricey!

Yavuz Selim E.

Verified reviewer

Consumer Goods

10000+ employees

Used daily for more than 2 years

Review source

Reviewed August 2023

Great Tool

We have many data sources to be employed at our disposal and we are using them to monitor country websites.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the way it showcases data in its form and provide detailed information as much as possible.

Cons:

Dimensions vs Metrics, the difference between them is not clear such as the case in the Google Analytics.

Reasons for choosing Adobe Analytics

Because data protection policies of Google, we decided to switch to Adobe Analytics.

Reasons for switching to Adobe Analytics

Because GA was converting to GA4 and it was becoming more and more difficult for us to maintain problem.

Mariia K.

Verified reviewer

Computer Software

10000+ employees

Used daily for more than 2 years

Review source

Reviewed October 2024

Great tool for site metrics analysis

I use Adobe Analytics to build comprehensive reports for site metrics, explore data and work with different team to set up tagging (elements, events).

Ratings Breakdown

Ease of use

Functionality

Pros:

Adobe Analytics UI and workspace experience - easy to build very detailed panels and dig into data points as deep as needed.

Cons:

Nothing specific, it's great for data analysts and report developers

Duncan C.

Verified reviewer

Marketing and Advertising

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed July 2025

Adobe Analytics - Has potential

Overall, I find Adobe Analytics a frustrating tool. It has potential, but it does feel like it speaks a different measurement language and as a result it takes time to learn the tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the ability to build custom reporting dashboards on Adobe quickly by just dragging and dropping data

Cons:

I don't like how common media tracking terms are named differently on Adobe compared to most analytics platforms

Verified

Reviewer

Legal Services

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed April 2025

Slow, Buggy & Complex

You need to take a course or be more of an Adobe specialist for Adobe Analytics to be as useful as you need.

Ratings Breakdown

Ease of use

Functionality

Pros:

Adobe analytics allows you to easily customize your data dashboards in the way that most helps your organization.

Cons:

It's not user friendly and often takes a long time to load. It's buggy, slow, and too complex for the average employee to use.

Roberto I.

Verified reviewer

Automotive

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed December 2024

Powerful but Requires Expertise for Setup

Adobe Analytics offers powerful features like customizable dashboards that can be easily downloaded in CSV and PDF formats and provides real-time analysis with a minimal 40-45 minute delay. However, the tool's initial setup can be challenging without the support of an Analytics specialist.

Ratings Breakdown

Ease of use

Functionality

Pros:

Customizable dashboards downloadable in CSV and PDF format. Real-time analysis with only a 40-45 minute delay.

Cons:

Without an Analytics specialist it's hard to set up the tool

Gary H.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for less than 2 years