Adobe Analytics vs Google Analytics 360: Which is best for you?

Adobe Analytics offers powerful features like customizable dashboards that can be easily downloaded in CSV and PDF formats and provides real-time analysis with a minimal 40-45 minute delay.

I don't like how common media tracking terms are named differently on Adobe compared to most analytics platforms

Some simplification of the tools for the part time user would be really helpful. And perhaps a summary level of analytic data could be shared about all site visitors without revealing details on the actual individuals and their location or geodemographics.

I don't like how the data retention is limited, since some data is lost after some time due to the settings. And the product cannot be customized as I like.