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Ambassify

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Ambassify 2026: Benefits, Features & Pricing

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  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Ambassify
Ambassify
4.6
(25)

Pricing

Starting at €700.00 per month

About Ambassify

Ambassify is an end-to-end employee advocacy platform designed for mid-to-large enterprises that want to turn employees into their most powerful brand advocates. Rather than relying on expensive paid media, Ambassify helps organizations amplify their marketing reach through authentic employee voices, scaling content distribution without proportional cost increases.

The platform covers the full advocacy lifecycle. Employees share curated, brand-approved content across LinkedIn, Facebook, X, and other social networks with a single click via desktop, mobile app, or a Microsoft Teams integration. Content is organized through filterable campaign tabs, making it easy for ambassadors to find and share the most relevant posts for their audience and role.

Built-in in-app social media training guides ambassadors from their very first login to confident advocacy. Structured learning paths with pre-built content libraries cover LinkedIn best practices, platform fundamentals, and company guidelines. Campaign bundles create sequential courses with visual progress tracking, while audience segmentation ensures the right people receive the right training at the right time. No external training to...

ols are needed. Ambassify goes beyond content resharing with its Personal Post feature. Employees create original, authentic posts directly in the platform with the help of AI-powered writing suggestions and admin-provided writing prompts. An approval workflow lets managers review content before it goes live, keeping posts on-brand while preserving genuine employee voices. Platform-specific previews show exactly how content will appear on each social network, and smart link tracking captures click data automatically. This focus on original content helps employees perform well in algorithmic feeds that increasingly penalize duplicate reshares. Gamification features like leaderboards, points, and rewards drive sustained participation and make advocacy engaging rather than a chore. For marketing and HR teams, comprehensive analytics track activation rates, social reach, conversions, and advertising cost savings, making it easy to quantify and report on advocacy ROI to leadership. Real-world results demonstrate the platform's impact: customers have achieved 15.3 million in estimated reach (Barco), saved over EUR 60,000 in advertising costs (Securex), and driven a 61% conversion rate on share campaigns (Stihl). Ambassify is trusted by enterprises including BNP Paribas, Capgemini, Bayer, Orange, KPMG, and Allianz. The platform integrates with Microsoft Teams, Salesforce, Zapier, and CRM/ATS systems, and supports SSO for enterprise deployment. Ambassify is ISO 27001:2022 certified and fully GDPR compliant, meeting the security and privacy requirements of regulated industries like banking and insurance. Founded in 2016 and headquartered in Belgium, Ambassify pairs the platform with a dedicated Customer Success team, strategic onboarding, and quarterly reviews to ensure every customer achieves measurable results.

Ambassify Screenshots

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Ambassify Pricing and Plans

Starting price: €700.00 per month
Free Trial
Free Version

Essential

700.00

flat rate, per month

Plan includes:

  • Import content from anywhere and empower employees to share what matters
  • Multiple default captions and images for every campaign to avoid identical social content
  • Immediately notify employees when there’s new content through mobile and email notifications
  • Share all content types seamelss with one click on social media
  • Optimize exposure by scheduling posts at different times or smart schedule for optimal timing
  • Measure attribution and ROI with built-in reporting
  • AI assistant helps you by generating campaign ideas, drafting share captions, and providing translations
  • Leaderboard & Gamification let's you recognize top contributors and boost participation
  • Personalized coaching and onboarding
  • Live chat
Read More

Premium

1,200.00

flat rate, per month

Plan includes:

  • Everything in Essential
  • Campaign Catalog of ready-to-use templates
  • Motivate your community with meaningful rewards for real contributions
  • Target content distribution with advanced segmentation options
  • Personal posts give advocates freedom to share authentically, earn points, and learn with tips
  • Customize the way employees navigate through content with tabs
  • Multiple languages in one campaign help your community engage globally with ease
  • Distribute content to multiple company pages in one go.
  • Email support
  • Access to the customer portal
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Ambassify Features

  • Popular features found in Employee Engagement
    360 Degree Feedback
    Benchmarking
    Communication Management
    Employee Recognition
    Engagement Tracking
    Gamification
    Goal Management
    Negative Feedback Management
    Performance Management
    Pulse Surveys
  • More features of Ambassify
    Access Controls/Permissions
    Action Management
    Activity Dashboard
    Activity Tracking
    Advocate Management
    Affiliate Management
    AI Copilot
    Alerts/Notifications
    API
    Approval Process Control
    Automated Publishing
    Badge Management
    Brand Tracking
    Campaign Analytics
    Campaign Management
    Campaign Planning
    Campaign Segmentation
    Chat/Messaging
    Collaboration Tools
    Commenting/Notes
    Community Management
    Contact Database
    Contact Management
    Content Library
    Content Management
    Conversion Tracking
    CRM
    Customer Accounts
    Customer Advocacy
    Customer Segmentation
    Customizable Branding
    Customizable Fields
    Customizable Questions
    Customizable Reports
    Customizable Templates
    Dashboard
    Data Import/Export
    Data Visualization
    Discount Management
    Discussions/Forums
    Email Alerts
    Email Distribution
    Email Reminders
    Email Templates
    Employee Advocacy
    Employee Database
    Employee Engagement
    Employee Portal
    Employee Profiles
    Employee Referral Management
    Event Triggered Actions
    Feedback Management
    Filtering
    Forms Management
    Generative AI
    Group Management
    Ideation
    Incentive Management
    Lead Capture
    Lead Generation
    Lead Management
    Loyalty Program
    Member Directory
    Membership Management
    @mentions
    Mobile Access
    Moderation
    Multi-Account Management
    Multi-Campaign
    Multi-Channel Communication
    Multi-Channel Marketing
    Multi-Language
    Nonprofit Advocacy
    Offboarding
    Peer-to-Peer Recognition
    Performance Metrics
    Post Scheduling
    Pre-Approved Content Library
    Promotions Management
    Real-Time Analytics
    Real-Time Data
    Real-Time Notifications
    Real-Time Reporting
    Real-Time Updates
    Referral Tracking
    Reporting/Analytics
    Reporting & Statistics
    Rewards Management
    Rewards Program
    ROI Tracking
    Role-Based Permissions
    Scoring
    Search/Filter
    Single Sign On
    Social Engagement
    Social Media Integration
    Social Media Monitoring
    Social Promotion
    Social Sharing
    SSL Security
    Survey/Poll Management
    Surveys & Feedback
    Tagging
    Third-Party Integrations
    Training Management
    Trend Analysis
    User Management
    Visual Analytics

Ambassify Integrations

Slack
Slack
Salesforce Sales Cloud
Salesforce Sales Cloud
Zapier
Zapier
Microsoft Teams
Microsoft Teams

Ambassify User Reviews

Overall Rating

4.6

Ratings Breakdown

5

56%

4

44%

3

0%

2

0%

1

0%

Secondary Ratings

Ease of Use

4.6

Value for money

4.1

Customer support

4.9

Functionality

4.3

Judith's profile

Judith V.

Verified reviewer

Information Technology and Services

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed October 2021

One happy customer

5

I love how easily we can share many different kinds of content on the platform: it is super easy to use, so all it takes is a few minutes, and it all comes to life. On top of that, the platform allows you to share different kinds of content, and not only a selected few formats. It has cool features we haven't seen anywhere else, and it's simple to use, so employees don't need training or anything; a few minutes are all it takes to get the hang of it. With Ambassify, we can quickly and efficiently reach out to our employees to interact with our branded content. A few more functionalities to incentivize engagement among the employees would be nice to see, and it might help a lot in generating and stimulating engagement. In general, our experience has been more than positive. If we have a problem, all it takes is a message to customer support, and we're all set: they're swift and helpful when they take time to answer our questions, and that's definitely a plus.

Ratings Breakdown

5
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
- The platform is quite user-friendly. - The platform offers some unique and/or valuable features - If we have any questions, we can count on quality support. - Technically, the platform is pretty sound. I really love the platform, it has so many possibilities for connecting your employees and engage them with your brand.
Cons:
Something that could be integrated and improved is the range and offer of functionalities that stimulate and incentivize engagement in the workforce. Sometimes it's a bit hard to entice more and more employees to join, so a little extra help to create more interest might be good.

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SB

Sophie B.

Verified reviewer

Financial Services

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed August 2019

Great tool and intuitive

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
The power it has to grow employer branding and a social media culture in the company
Cons:
I am not convincd by how it displays in WhatsApp at the moment but I know it's in their plan to mke this better.

Reasons for choosing Ambassify

the tool ismore complete and offers more sharing options than other ambassadors tools

Reasons for switching to Ambassify

Group contract tool is more complete than Social Seeder

Vendor Response

Thanks for the review Sophie! We have improved how links and content appear in Whatsapp, and we're continuing to improve the sharing functionality. Many thanks for your feedback!

Replied October 2020

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VR

Verified
Reviewer

Non-Profit Organization Management

11-50 employees

Used monthly for less than 12 months

Review source

Reviewed November 2021

Fast & Easy

4

Our goal was to increase engagement and encourage our employees to be more involved by sharing their opinions and giving their input on different kinds of company-related content. After two weeks only, we already saw an increase in our activity on social media! The leaderboard and the rewards are good ways to motivate advocates to be more active on the platform, share content, etc. And we have picked some cool rewards that provide a nice incentive.

Ratings Breakdown

5
Ease of use
3
Value for money
5
Customer support
4
Functionality
icon
Pros:
Ambassify is the fastest way to inform our colleagues about new posts on social media. The platform has such unique features that make it so easy for them to like/share/engage with our posts — that's the biggest bonus! When you start sharing for the first time, the platform automatically asks you to connect your LinkedIn account so that in the future, you no longer have to leave the platform to share a post on LinkedIn. Super fast and convenient for our employees, it requires low effort but gives a great outcome.
Cons:
When colleagues now share certain content on LinkedIn, it's sometimes noticeable that they all do it simultaneously. So it would be good if it was also possible for ambassadors to choose when they want to share a particular post and schedule it themselves.

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AV

Angelina V.

Verified reviewer

Information Technology and Services

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed May 2025

Collaboration between Smals and Ambassify

4

We started using Ambassify to get our colleagues more actively involved as ambassadors. Their platform helps us increasing visibility online and keeps our employer branding consistent. The platform is easy to understand for our ambassadors, it has multilingual capabilities and the support team is very responsive. For administrators, it is a little bit less intuitive at first, but it becomes easier with use. I was asked to write a genuine review by Ambassify and we will receive a small discount as a thank you gift.

Ratings Breakdown

4
Ease of use
3
Value for money
4
Customer support
4
Functionality
icon
Pros:
Ambassify works on desktop and mobile. It is intuitive for end users, so they can easily spread messages in their network. In case of any questions, our customer success manager is very responsive. The ability to vary text and visuals for our ambassadors, keeps the result fresh and engaging. Ambassify organizes online and real life events where you can learn from other companies.
Cons:
The only cons I have are from an administrator point of view is that setting up campaigns can be time-consuming at times, but is saves our ambassadors in the programme a lot of time.

Read More

Sarah's profile

Sarah G.

Verified reviewer

Hospital & Health Care

1001-5000 employees

Used weekly for more than 2 years

Review source

Reviewed August 2021

Ambassify is a great tool for us

5

The thing I appreciate most about Ambassify, is their support. Assistance is almost immediate and should the issue require some more time to figure out, they will update you frequently. The platform itself is very intuïtive which makes it not only pleasant to work with, but fast as well. This allows us to launch campaigns in a moment's notice, right after meetings or when urgency is key. Also, the reporting really allows us to see how many people we reach through our ambassadors, which makes the brand awareness increase more tangible. Overall I think Ambassify is a great platform for us, especially because we have a lot of decentralized teams which we can keep in the loop effortlessly.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
4
Functionality
icon
Pros:
The platform is easy to get a grip on, very user-friendly. Their support is top notch, always available to help. The reporting dashboards give a lot of insights on the results of the campaigns. I think a big win is how fast and straightforward setting up and launching a campaign is. Which is not only very helpful to keep content and campaigns very topical but also facilitates the buy-in as you're not spending a huge deal of time in the platform, yet the results are there.
Cons:
They push frequent updates to their reporting and metrics dashboards, which makes for a bit of a learning experience each time. But ultimately you do get more and better insights so that's actually a good thing.

Reasons for choosing Ambassify

More options

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VR

Verified
Reviewer

Transportation/ Trucking/ Railroad

10000+ employees

Used weekly for more than 2 years

Review source

Reviewed October 2021

Excellent platform to get feedback from employees and to share interesting content with them!

5

The platform is very simple and intuitive to use, which is a great help at all times: you can quickly get employees to familiarize themselves with it during the onboarding. Plus, it's easy to keep the momentum going because sharing and interacting with content is very straightforward, so it doesn't take too much time out of someone's workday. It has some cool, unique features that made it easy for us to come up with new ideas and campaigns to build and boost our employer branding efforts, putting it in the spotlight through our employees. And this has been going pretty well so far. A strong point is the support for customers — the team is helpful, quick to respond, and very efficient. We can really count on their quality support for any doubt or question or bug.

Ratings Breakdown

4
Ease of use
4
Functionality
icon
Pros:
The platform is quite user-friendly. The platform offers some unique and/or valuable features If we have any questions, we can count on quality support. Technically, the platform is pretty sound
Cons:
I find that sometimes it's hard to advertise and promote the platform and the program internally, to let the employees know we have an ambassadors' program and then entice them to join, so we'd appreciate some extra assistance and help on that front.

Read More

LV

Linde V.

Verified reviewer

Retail

51-200 employees

Used daily for less than 2 years

Review source

Reviewed September 2021

A great to communicate with your community!

5

Ambassify is a great way to communicate with your preferred audience. They provide an excellent service when you need help but also make sure the platform and the backend are extremely user-friendly for everyone. The platform itself is very intuitive and easy to use, which makes for a great tool that anyone can use without needing intense training or experience with the software. As I said, the backend is clear and intuitive to use for everyone, which shows commitment to creating a tool that anyone can use and take advantage of. Not only does it work very well technically, but it is also studied and created for the average user who needs things to be simple, direct, and efficient. The fact that it is so user-friendly allows everyone to get things done quickly and efficiently and allows for great results in the end. I would say our best experience with Ambassify was with customer support, which is always very helpful and responsive. Our every question and doubt are answered quickly and professionally by the team, with frequent updates and great care. Top-notch quality and excellent service indeed!

Ratings Breakdown

5
Ease of use
4
Value for money
5
Customer support
4
Functionality
icon
Pros:
Technically, the platform is pretty sound. The platform is quite user-friendly. If we have any questions, we can count on quality support. In general, it's a very handy, user-friendly platform with great support from Ambassify!
Cons:
Maybe a bit more integration towards external channels & more possibilities in personalization.

Read More

DG

Dorothy G.

Verified reviewer

Accounting

51-200 employees

Used daily for more than 2 years

Review source

Reviewed October 2022

Surgent Student Ambassadors

4

We use the platform to track our Ambassador's performance. It is quite valuable to see who is participating and who is lagging behind. Since they receive recognition for their engagement and participation, the platform's point system has helped us to sift through the students that are actually doing the work.

Ratings Breakdown

3
Ease of use
5
Customer support
4
Functionality
icon
Pros:
I like the social share campaigns. It is very easy now to have our ambassadors share our content on our various social platforms.
Cons:
We were unable to respond to ambassador's comments on our campaigns. It is vital for us to respond in real time to address any outstanding concerns without needing to exit the platform, look up an email address and reconstruct the issue in an email.

Read More

LD

Laurens D.

Verified reviewer

Management Consulting

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed April 2023

Great Employer Branding tool

5

With Ambassify, we've been able to create an internal community, involve our employees in different projects, and launch unique campaigns to get feedback and suggestions. The customer support team is exceptional, providing immediate assistance, frequent updates, and excellent service. Special thanks to [sensitive content hidden] for the helpful tips and continous support.

Ratings Breakdown

5
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
Ambassify is a top-notch employer branding tool that can help you get more attention on social media and turn your employees into real brand ambassadors. It's user-friendly and intuitive.
Cons:
We haven't encountered any issues with the program so farMaybe the only downside is that there is no integration yet with TikTok.

Read More

Angie's profile

Angie J.

Verified reviewer

Retail

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed May 2021

Great product with a helpful team

5

It was a great experience. I hope we'll find another use case down the road that will be more in line cost-wise because I would definitely work with the Ambassify team again.

Ratings Breakdown

4
Ease of use
4
Value for money
5
Customer support
5
Functionality
icon
Pros:
Working with the Ambassify team was great. They were always willing to help, discuss features, share ideas, and improve our program. The platform is really flexible so we were able to leverage it for employee engagement and customer advocacy.
Cons:
As a small company, the cost was a bit much for us given that our customer adoption was low. The participation on the employee engagement side was great but we couldn't justify the cost for that as a small team.

Read More

Showing 1 - 10 of 25 Reviews

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