Amplitude 2026: Benefits, Features & Pricing

Now we are using one tool instead of three tools in combination for the same thing.

A couple of years ago our company BrainTesting launched a psychological evaluation platform, offering as a first product a renewed IQ test. I knew firsthand of the power of Amplitude and needed to understand why very few users where buying our product. In a breeze, we installed it in our landing website https://www.brain-testing.org and also on our application and pinpointed where the conversion issues were occuring. We could exactly tell which stages of the funnel where working and what users were doing. We started with the Free product and I must say it is incredible the level of value they offer for free. Some advanced features are not available, yet it is so much nevertheless that you can do. If things go better, we will definitely upgrade soon. After the initial analytical success, we have continued building analysis on Amplitude. First we prepared different analysis of how users behaved in our website. Second we analyzed in heavier detail how everything in the app went. Another great thing is how you can easily organize everything in order to be able to find it. Of course, there is work on your side first. Lastly, we created dashboards where we tracked how the main KPIs of those analysis are doing daily. Now we are focusing on diving deep into customer segments and how we can best tackle each experience. We look forward to continue having Amplitude as our analytical go-to partner.

Overall, great experience so far, I loved the key insights the Behavioural Cohorts offers.

Exceptionally amazing.

Overall a satisfied user. Just wish it was faster.

The tool has allowed us to understand exactly how users are using the app and make critical business decisions based on this insight.

Amplitude gave us a real clarity around what are the features that drive engagement and what are the ones that don’t. It has been a critical tool for prioritizing roadmaps in response to real usage.

We learned some key insights that informed our product roadmap such as which onboarding flows should be tweaked or which features to double down on. It turned our decisions from being more assumption-based to more data-based.

I've use Amplitude for both Analytics as well as for Experiments. Across the platform, the UI is really good for a tool that's quite complex. On the analytics side I've used Amplitude the most around Retention topics. I've audited multiple companies Retention and used Amplitude to identify opportunities for CRM and Product experiments based on Product Analytics. On addition to this, Amplitude also served as a great way of reporting for specific topics (ie. CRM) with the rest of the organization. On the Experiment side, I've used Amplitude to AB Test product onboarding.