Amplitude 2026: Benefits, Features & Pricing

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Overview
Screenshots
Pricing and Plans
Features
Integrations
User Reviews
Popular Comparisons

Overview

Amplitude

4.6

(67)

Pricing

Starting at $995.00 per month

About Amplitude

Amplitude is a product analytics platform that helps businesses to track visitors with the help of collaborative analytics. The platform uses behavioral reports to understand users' interactions with products and provides insights to accelerate work on a real-time basis. It helps businesses grow by using conversion and retention metrics.

Amplitude’s features include insights into customer experience, growth engine (beta) for product iteration, creating product portfolios, and SQL access for custom queries. The behavioral platform helps in creating a 360-degree view across the customers' journey. Its growth engine generates hypotheses data by observing customer behavior while also amplifying winning features and campaign ideas.

Amplitude provides features including the ability to set product strategy, improve user engagement, optimize conversion and drive retention. These solutions help in measuring the impact of experiments and new releases. Additionally, it benchmarks new features against old ones.

Amplitude integrates with third-party software and platforms such as Adjust, Amazon, AppsFlyer, Apptimize, Branch, Google Play, Iterable, iTunes, Kochava, Leanplum and...

Amplitude Screenshots

Amplitude Pricing and Plans

Starting price: $995.00 per month

Free Trial

Free Version

Basic

$995.00

per month

No plan information available

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Amplitude Features

Popular features found in Web Analytics
Campaign Management
Goal Setting/Tracking
Heatmaps
Keyword Tracking
Pageview Tracking
Referral Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
Web Traffic Reporting
More features of Amplitude
A/B Testing
API
Behavioral Targeting
Charting
Cohort Analysis
Conversion Tracking
Customer Journey Mapping
Customer Segmentation
Dashboard
Dashboard Creation
Data Import/Export
Data Visualization
Engagement Tracking
Funnel Analysis
In-App Events Tracking
Machine Learning
Multiple Site Management
Product Data Management
Push Notifications
Real-Time Reporting
Recommendations
Reporting/Analytics
Retention Tracking
Revenue Tracking
Uninstall Tracking
Usage Tracking/Analytics
Website Analytics

Amplitude Integrations

Segment

Amplitude User Reviews

Overall Rating

4.6

Ratings Breakdown

66%

30%

Secondary Ratings

Ease of Use

4.1

Value for money

4.5

Customer support

4.4

Functionality

4.6

Pedro A.

Verified reviewer

Financial Services

51-200 employees

Used daily for more than 2 years

Review source

Reviewed October 2023

Best Analytics tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Integration with Segment - This enables us in creating custom conversions to track exactly what actions we need (They can be in our website or inside the product itself)- Funnel Analysis - Our team is less technicals and this feature helps them visualizing the data in an easier way

Cons:

- It could be more simple to use. The UI is always changing and our team has difficulty in keeping up with the new features and redesigns

Amit N.

Verified reviewer

Internet

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed October 2020

Powerful for in app visibilty

Love it. I can easily track and monitor whatever is going on our website.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of creating charts and dashboard. Amplitude makes it easy to get visibility on pretty much everything that happens in your website or app. Moreover they offer a VERY generous free plan.

Cons:

To be honest, there isn't much to dislike. We're using the free tier which is sufficient for our needs.

Reasons for switching to Amplitude

Amplitude is more powerful, user friendly and they have a great free plan.

Verified

Reviewer

Internet

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed October 2019

Helps you really understand the users!

Overall, great experience so far, I loved the key insights the Behavioural Cohorts offers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Very easy to implement, to create reports, dashboards and to dissect your data using multiple dimensions - Offers a very generous free tier - I liked the Behavioural Cohorts as it offer key insights that help you understand exactly which are your best users and what makes them stick around - Great tools for understanding and interpreting your data on the paid plans

Cons:

It's quite expensive - so if you really want to use it you need to be ready to spend some money with it.

Simon P.

Verified reviewer

Health, Wellness and Fitness

Self-Employed

Used weekly for less than 2 years

Review source

Reviewed January 2021

Free tier is amazing!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Amplitude has given me great insights at an incredible price. As an indie developer, you can go very far with the free tier.

Cons:

I was on the scholarship plan and did get to try out the more advanced features. I found them a bit hard to understand, but I assume that the main limitation was my knowledge and not the tool itself.

Reasons for switching to Amplitude

Amplitude has been great. I was using firebase previously and there is a night and day difference when using amplitude. It is so much easier to set up and you get deeper insights.

Andres S.

Verified reviewer

Health, Wellness and Fitness

51-200 employees

Used monthly for less than 12 months

Review source

Reviewed December 2023

Great product tracking with a learning curve

Overall, very positive. We very quickly started seeing value from the metrics tracked.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

When paired with Segment, Amplitude is great at helping us track user engagement and retention metrics... once the dashboards are set up.

Cons:

Setting up the dashboards can be quite daunting, as there is a large amount of functionality on offer. Once that's done, though, it is smooth sailing from there.

Reasons for switching to Amplitude

Better and more functionality. It was also a better pair with Segment.

Jenelle H.

Verified reviewer

E-Learning

51-200 employees

Used daily for less than 6 months

Review source

Reviewed May 2019

Best Data Tool We've Ever Used

So incredibly happy. We have used assorted data tools over the years, but nothing has been as easy or clear as Amplitude. Amplitude is now replacing three separate data tools we used to have to manually tie together to build a data picture.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

SO easy to implement – I have a minor background in front end, and found it incredibly easy to build custom events and tie them to our products. It was virtually seamless to tie together a marketing site to our product, so we were quickly able to begin building a full picture of a user's journey from website through signup to onboarding. The help articles provided everything I needed to get up and running, I never needed to contact support about anything!

Cons:

The only issue I have found so far has to do with UTM tagging. It could just be me, but it seems like Amplitude does not auto tag utm's for things like Search / organic / referral in the way that Google Analytics does. It's difficult to get a picture of referral sources, but I can get to the answer through a little bit of hacky work with the user properties for referring domain.

Brendon M.

Verified reviewer

Financial Services

10000+ employees

Used weekly for more than 2 years

Review source

Reviewed February 2023

It gives you detailed analytics

Ratings Breakdown

Ease of use

Functionality

Pros:

I like the fact that you can use their API to connect to other tools.

Cons:

API configuration is a little bit of a work.

Aaron C.

Verified reviewer

Information Technology and Services

51-200 employees

Used monthly for less than 12 months

Review source

Reviewed November 2019

Great product for data if your organisation supports it

The main use cases we have are: - Who uses our site on what platform - Conversion/Funnel analysis for specific flows

Ratings Breakdown

Ease of use

Functionality

Pros:

Very useful tool for funnel/conversion analysis. Great support team - customer success managers willing to upskill your team. Relatively well supported product and development team actively working to incorporate customer features Plugin makes finding events more accessible to non technical users UI is learnable for basic events

Cons:

Initially, learning to use the product requires upfront investment. There are some basics, conceptual model things that must be learnt e.g. If I change someone else's charts, or do I make a version of it, or do I edit their version. Like all data analytics tools, you can go horribly wrong if: - you have the wrong events instrumented - you are applying the wrong data The charts that are shown are pretty basic/ugly and you can't always format them the way that you want or makes sense. It is dependent upon engineering to build the events.

Mansi M.

Verified reviewer

Computer Software

10000+ employees

Used weekly for free trial

Review source

Reviewed February 2023

One of the best platform for product analytics and management

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like best that their platform is easy to use, and it provides multiple products to manage customer behavior data, all in one place. It provides excellent reports to view funnel data, manage conversion drivers and analyze user behavior. I was also able to create a common product and marketing dashboard. Moreover, I used their CDP product to create connections between sources like HTTP API, and analyze its data using destinations like Intercome, Amazon S3, and much more. It is best for managing events and uniting all data across teams.

Cons:

No cons identified so far. Excellent products and solutions are provided by Amplitude.