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Amplitude vs Hotjar

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Updated January 15, 2026

Amplitude vs Hotjar: Which is best for you?

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Custom shortlist of 3-5 vendors
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55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$995.00

per month

$39.00

per month

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Conversion Tracking
5.0
Engagement Tracking
4.92
Data Import/Export
4.86
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Visitor Tracking
4.83
Activity Dashboard
4.80
Customer Journey Mapping
4.78
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Integrations
Segment
Segment
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HubSpot Marketing Hub
HubSpot Marketing Hub
Segment
Segment
Zapier
Zapier
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Pros / Cons
  • We learned some key insights that informed our product roadmap such as which onboarding flows should be tweaked or which features to double down on.
  • The only bad analytics feature is the retention charts together with the dashboards.
Read more
  • I like the heat mapping tool on Hotjar, which allows you to see where there is the most interest on your page, as well as how a user navigates your webpage
  • Also, in the recording sections, you can easily get overwhelmed by not-relevant recordings, where users just idle.
Read more
Ease-of-Use
4.1/ 5
Highest performing feature
in the comparison
4.6/ 5
Value for Money
Highest performing feature
in the comparison
4.5/ 5
4.4/ 5
Customer Support
4.4/ 5
Highest performing feature
in the comparison
4.5/ 5
Functionality
Highest performing feature
in the comparison
4.6/ 5
4.5/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
N/A
FrontRunners 2022
Advisor
  Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad