Brand24 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Brand24

4.7

(253)

Pricing

Starting at $199.00 per month

About Brand24

Brand24 is a social listening platform that gathers and analyzes all publicly available mentions of your keywords on the Internet. They're all accessible from a single dashboard.

How Brand24 Can Positively Impact Your Business?

Public Relations

Websites, blogs, online media, press releases, news sites, discussion boards, social media platforms, podcasts, newsletters, and video platforms are all covered by Brand24.

With Brand24, many PR professionals can monitor their brand on the web and stay on top of industry news. You'll also be able to create PR clippings, evaluate target audiences, acquire insights to improve PR strategy and measure the results of a PR campaign.

Brand24 will provide you with a lot of information about your brand, how it is perceived online and where and what people say about it.

In addition to collecting mentions, Brand24 offers a plethora of analyzes to help you measure the performance of your online presence and the effectiveness of your PR activities.

Some of the most important features include:
— Presence score
— Metrics of volume
— Metrics of engagement
— Metrics of reach
— Metrics of sentiment
— Metrics of influence
— Custom Reports

Co...

mpetitor Analysis With Brand24, you can keep tabs on your competitors' business and industry trends. You'll also be able to track their customer feedback, new product launches in recent weeks/months, and any competitive analysis from other brands that may compete against you! 3. Customer Insights Monitoring discussions about your brand may provide you with many valuable customer insights. Finding online opinions, suggestions, and feedback has never been more accessible, cheaper, or faster, thanks to solutions like Brand24. A significant benefit of using a media monitoring tool is real-time data tracking and analysis. There's no need to waste time on surveys or interviews. 4. Sentiment Analysis Thanks to sentiment analysis, you can track your brand on the Internet and determine the sentiment towards the brand. It can be used in the various tabs of the tool's dashboard. Brand24 uses machine learning algorithms and natural language processing to analyze text data in real-time. With Brand24, you can quickly check whether the mentions are positive, negative or neutral. PR specialists can receive real-time notifications about any harmful content that appears on the web by using such a tool. By seeing a mention of negative customer sentiment, a company can react quickly and nip the problem in the bud before it turns into a social media crisis. 5. Influencer Marketing Brand24 will allow you to find the most prominent influencers within your niche. You can collaborate with people who already love your brand! Brand24 provides data, such as sentiment analysis, influencer score, and the number of followers (for social media posts). This is exactly what you need to follow online influencers if you want to start an influencer campaign. 6. Customer Service Brand24 gives brands instant access to their mentions in real-time on all social media platforms, including statements from influencers and individual comments. It allows brands to engage immediately and respond to positive and negative comments. Our tool helps brands identify and interact with customers dissatisfied with their services or products. This allows brands to deal with dissatisfied customers more efficiently and effectively. Our Slack integration can help keep track of all the highlights on the Slack channel while collaborating with your teammates. As you can see, Brand24 delivers business intelligence that positively impacts many areas of your business. It’s a powerful source of knowledge helping you make more informed business decisions.

Brand24 Screenshots

Brand24 Pricing and Plans

Starting price: $199.00 per month

Free Trial

Free Version

Individual

$199.00

flat rate, per month

Plan includes:

1 User
2k Mentions/Month
3 Keywords
Account Setup
Boolean Search
Chat Support
Custom Email Notifications
Daily Reports
Dedicated Account Managers
Email Support

Team

$299.00

flat rate, per month

Plan includes:

5k Mentions/Month
7 Keywords
Account Setup
Boolean Search
Chat Support
Custom Email Notifications
Daily Reports
Dedicated Account Managers
Email Support
Engagement Tracking

Pro

$399.00

flat rate, per month

Plan includes:

12 Keywords
25k Mentions / Mo.
Account Setup
Boolean Search
Chat Support
Custom Email Notifications
Daily Reports
Dedicated Account Managers
Email Support
Engagement Tracking

Business

$599.00

flat rate, per month

Plan includes:

100k Mentions / Mo.
25 Keywords
Account Setup
Boolean Search
Chat Support
Custom Email Notifications
Daily Reports
Dedicated Account Managers
Email Support
Engagement Tracking

Enterprise

$999.00

flat rate, per month

Plan includes:

Unlimited mentions
Unlimited keywords
Unlimited topic analysis
API

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Brand24 Features

Popular features found in Social Media Monitoring
Campaign Analytics
Competitive Analysis
Content Management
Dashboard
Engagement Tracking
Multi-Channel Data Collection
Performance Metrics
Reporting & Statistics
Social Media Integration
Trend Analysis
More features of Brand24
Activity Dashboard
Alerts/Notifications
Article Author Database
Audience Targeting
Benchmarking
Brand Tracking
Campaign Management
Collaboration Tools
Competitor Monitoring
Contact Management
Customer Engagement
Customer Experience Management
Customizable Reports
Data Import/Export
Email Alerts
Feedback Management
Filtering
Hashtag Tracking
Impact Measurement
Influencer Discovery
Influencer Tracking
Keyword Tracking
Media Monitoring
@mentions
Mobile Alerts
Monitoring
Natural Language Processing
Press Monitoring
Project Management
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Reporting/Analytics
Reputation Management
Response Management
Review Monitoring
Review Notification
Search/Filter
Sentiment Analysis
Social Listening
Social Media Monitoring
Social Mentions Tracking
Social Performance Management
Third-Party Integrations
Visual Analytics

Brand24 Integrations

Slack

Brand24 User Reviews

Overall Rating

4.7

Ratings Breakdown

75%

21%

Secondary Ratings

Ease of Use

4.7

Value for money

4.5

Customer support

4.8

Functionality

4.4

Bartłomiej G.

Verified reviewer

Computer Hardware

1001-5000 employees

Used weekly for more than 2 years

Reviewed July 2025

Growth Hacking Manage

Very positive. It’s a powerful tool that gives us both real-time mentions and deeper insights. We use it to track our brand voice, spot trends, and even improve projects based on what people say. It’s a great mix of monitoring and strategy support.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like how easy it is to see what people are saying about our brand. It helps us understand our audience better, not just during a crisis but also in everyday projects. The AI features are super useful, and the analytics show more than just numbers – they give us a clear picture of our brand’s image.

Cons:

Sometimes there’s a lot of data, and it takes a bit of time to go through everything. But once you get used to it, it’s actually helpful.

Reasons for switching to Brand24

Business decision: a better-balanced offer in Brand24.

Eduardo V.

Verified reviewer

Consumer Goods

11-50 employees

Used daily for more than 2 years

Reviewed May 2025

Great platform backed by outstanding post-sales support

My overall experience has been very positive. The platform does what it promises, and the customer support has been outstanding. We’ve been able to use Brand24 as a valuable starting point to build a more robust social listening strategy tailored to our brands and the Mexican market. The team’s support has made a big difference.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The post-sales support has been one of the best I’ve experienced with any monitoring tool. The Brand24 team genuinely takes the time to understand the business needs and provides personalized follow-up. The platform also delivers useful data to visualize mentions in real time, identify conversation spikes, and spot key influencers in a very intuitive way.

Cons:

At first, it can be a bit tricky to fine-tune filters so that only the truly relevant mentions come through—especially when the keyword being tracked is broad. It would also be incredibly helpful to have the ability to combine reports from multiple projects into a single PDF file. That way, you could generate a consolidated report with only the projects you actually need to include, without having to export and merge them manually.

Reasons for choosing Brand24

We chose Brand24 because it offered a faster onboarding process, more affordable pricing, and a team that truly cared about our specific use cases from day one.

Dana P.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 6 months

Reviewed January 2026

Brand24 is great!

9/10 due to the reasons stated above. It's not really a con but it's something that added a step to our community management. Although I would say, having Brand24 really made our Community Managers' jobs easier.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the responsiveness of the team, from [sensitive content hidden] . They are very helpful with our inquiries. I also like the AI Brand Assistant tool. It helps me to create reports faster.

Cons:

I do not see public Facebook profiles (only public pages are seen) and we were also to get mentions not related to the campaign (although this is very limited)

Reasons for choosing Brand24

The pricing is clearer and the features are loaded. It also allowed us to subscribe on a monthly basis with the option to cancel as soon as the campaign ended.

Eli K.

Verified reviewer

Marketing and Advertising

51-200 employees

Used monthly for less than 6 months

Reviewed July 2025

Good but can be much better

could have been better if we had that call i requested for because the request from my client was very specific

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The interface is great and easy to navigate and i liked that the report was generated for me when i requested for it

Cons:

I asked for a call to take me through certain aspects and the response i got was for a suggestion to have an email conversation instead which was not sufficient. Also the results only go back as far as one year but i needed data from 2 to 3 years

Marta P.

Verified reviewer

Management Consulting

11-50 employees

Used daily for less than 12 months

Reviewed October 2025

Positive Results Driven by Expertise and Customer Focus

positive and effective, additionally supported by professional assistance and understanding of the customer on the part of consultants—it couldn't be done any better

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

value for money, subscription schemes, but mostly ease of use, speed of operation, easy adaptation to current needs, ability to generate AI summaries

Cons:

the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and statistical, with a much smaller share of substantive content than six months ago (e.g., in the spring, the summary mainly discussed what topics were covered, and now it discusses how many mentions appeared, which is less useful in decision-making processes)

Ndimbumi M.

Verified reviewer

Non-Profit Organization Management

51-200 employees

Used daily for less than 2 years

Reviewed July 2025

Wish you could capture the true reach of mentions

Great, the team is very responsive and very quick to support when we hit a wall. I also like the fact that I can give my team access.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The fact that I can keep a pulse on mentions about the different projects we have. The weekly reports are also great

Cons:

The fact that It can not capture all the mention reach. I discovered a very huge gap between the reach I was capturing on a platform that only captures our social media pages(it was higher) that Brand24 which supposedly it should be capturing more reach since it tracks mentions.

Reasons for choosing Brand24

Affordable price, responsive team and better access for the team

Jennifer B.

Verified reviewer

Environmental Services

51-200 employees

Used weekly for less than 6 months

Reviewed October 2025

Turning Conversations into Strategy: Our Journey with Brand24

Brand24 has empowered us to launch a robust social listening program and share meaningful insights with our broader organization. We’ve been able to track brand conversations in real time, identify trends, and better understand our audience’s needs and perceptions.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Brand24 made it incredibly easy to get started with social listening. The setup was seamless, and there was virtually no learning curve, which is a huge relief when launching a new tool can often feel overwhelming. Their customer support team is fantastic, both during onboarding and as we continued to build out our program. They are responsive, knowledgeable, and genuinely invested in helping us succeed. Thanks to Brand24, we were able to quickly launch our social listening initiative and start sharing real-time insights about brand conversations across the business. It’s been a game-changer for how we understand and respond to our audience.

Cons:

Brand24’s filters can let irrelevant or incorrect content through, which affects the accuracy of insights. Boolean search and sentiment filters sometimes need refinement to better exclude noise or unrelated mentions, but that's the case with virtually any tool, so not really a con. Just more refinement may be needed to get drilled down to what we're looking for at times.

Reasons for choosing Brand24

Ease of use and best features for what we were looking for

Reasons for switching to Brand24

It was not user-friendly at all. The results were not helpful to our business. It was expensive.

Mariana P.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 12 months

Reviewed July 2025

Great media monitoring option for small business!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love that you can use it based on a monthly subscription and there is no lock in contracts. It works perfectly for small business. It is easy to use and set up.

Cons:

I don't like that you can't use {OR} on the project set up level. This makes my search come up with a lot of junk and then I have to filter relevant results. Also, the support team is based in Europe and I was never able to schedule a training session due to the time zone being so different than ours (Australia).

Reasons for choosing Brand24

The alternative product was more focused on News rather than social media.

Reasons for switching to Brand24

It was too expensive for our business and we were not getting the expected results.

Leslie B.

Verified reviewer

Consumer Goods

51-200 employees

Used weekly for more than 2 years

Reviewed July 2025

Flexible, User-friendly Reporting

Brand 24 offers user-friendly data that can be sorted and scaled up or down in multiple ways for various team members. Their reporting options, price point and regular new features surpassed my experience with other services.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Digestible and scalable reports, along with easy to sort data that hits the main areas we're looking to capture.

Cons:

I had a few "wish list" items in the beginning of my time using Brand 24, but most were resolved in new feature roll outs.

Reasons for choosing Brand24

Better value for price, easy to use platform and easy to understand what was being offered. Seemed to offer as high a quality (or better) service.

Megan F.

Verified reviewer

Education Management

201-500 employees

Used weekly for more than 2 years

Reviewed July 2025

Great Mentions Manager

Great. We had people reach out to assist us and we got the data we needed for our team to review to make informed decisions.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I loved the daily snapshot emails you could set up to see your mentions. It was a concise way to review data.

Cons:

It’s a little confusing because there is so much in the platform. I would sometimes find myself digging around longer than anticipated to find needed data.

Reasons for choosing Brand24

We already were using Brand24 and decided not to switch.

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