Brand24 2026: Benefits, Features & Pricing

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Overview
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Pricing and Plans
Features
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User Reviews
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Overview

Brand24

4.7

(253)

Pricing

Starting at $199.00 per month

About Brand24

Brand24 is a social listening platform that gathers and analyzes all publicly available mentions of your keywords on the Internet. They're all accessible from a single dashboard.

How Brand24 Can Positively Impact Your Business?

Public Relations

Websites, blogs, online media, press releases, news sites, discussion boards, social media platforms, podcasts, newsletters, and video platforms are all covered by Brand24.

With Brand24, many PR professionals can monitor their brand on the web and stay on top of industry news. You'll also be able to create PR clippings, evaluate target audiences, acquire insights to improve PR strategy and measure the results of a PR campaign.

Brand24 will provide you with a lot of information about your brand, how it is perceived online and where and what people say about it.

In addition to collecting mentions, Brand24 offers a plethora of analyzes to help you measure the performance of your online presence and the effectiveness of your PR activities.

Some of the most important features include:
— Presence score
— Metrics of volume
— Metrics of engagement
— Metrics of reach
— Metrics of sentiment
— Metrics of influence
— Custom Reports

Co...

mpetitor Analysis With Brand24, you can keep tabs on your competitors' business and industry trends. You'll also be able to track their customer feedback, new product launches in recent weeks/months, and any competitive analysis from other brands that may compete against you! 3. Customer Insights Monitoring discussions about your brand may provide you with many valuable customer insights. Finding online opinions, suggestions, and feedback has never been more accessible, cheaper, or faster, thanks to solutions like Brand24. A significant benefit of using a media monitoring tool is real-time data tracking and analysis. There's no need to waste time on surveys or interviews. 4. Sentiment Analysis Thanks to sentiment analysis, you can track your brand on the Internet and determine the sentiment towards the brand. It can be used in the various tabs of the tool's dashboard. Brand24 uses machine learning algorithms and natural language processing to analyze text data in real-time. With Brand24, you can quickly check whether the mentions are positive, negative or neutral. PR specialists can receive real-time notifications about any harmful content that appears on the web by using such a tool. By seeing a mention of negative customer sentiment, a company can react quickly and nip the problem in the bud before it turns into a social media crisis. 5. Influencer Marketing Brand24 will allow you to find the most prominent influencers within your niche. You can collaborate with people who already love your brand! Brand24 provides data, such as sentiment analysis, influencer score, and the number of followers (for social media posts). This is exactly what you need to follow online influencers if you want to start an influencer campaign. 6. Customer Service Brand24 gives brands instant access to their mentions in real-time on all social media platforms, including statements from influencers and individual comments. It allows brands to engage immediately and respond to positive and negative comments. Our tool helps brands identify and interact with customers dissatisfied with their services or products. This allows brands to deal with dissatisfied customers more efficiently and effectively. Our Slack integration can help keep track of all the highlights on the Slack channel while collaborating with your teammates. As you can see, Brand24 delivers business intelligence that positively impacts many areas of your business. It’s a powerful source of knowledge helping you make more informed business decisions.

Brand24 Screenshots

Brand24 Pricing and Plans

Starting price: $199.00 per month

Free Trial

Free Version

Individual

$199.00

flat rate, per month

Plan includes:

1 User
2k Mentions/Month
3 Keywords
Account Setup
Boolean Search
Chat Support
Custom Email Notifications
Daily Reports
Dedicated Account Managers
Email Support

Team

$299.00

flat rate, per month

Plan includes:

5k Mentions/Month
7 Keywords
Account Setup
Boolean Search
Chat Support
Custom Email Notifications
Daily Reports
Dedicated Account Managers
Email Support
Engagement Tracking

Pro

$399.00

flat rate, per month

Plan includes:

12 Keywords
25k Mentions / Mo.
Account Setup
Boolean Search
Chat Support
Custom Email Notifications
Daily Reports
Dedicated Account Managers
Email Support
Engagement Tracking

Business

$599.00

flat rate, per month

Plan includes:

100k Mentions / Mo.
25 Keywords
Account Setup
Boolean Search
Chat Support
Custom Email Notifications
Daily Reports
Dedicated Account Managers
Email Support
Engagement Tracking

Enterprise

$999.00

flat rate, per month

Plan includes:

Unlimited mentions
Unlimited keywords
Unlimited topic analysis
API

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Brand24 Features

Popular features found in Social Media Monitoring
Campaign Analytics
Competitive Analysis
Content Management
Dashboard
Engagement Tracking
Multi-Channel Data Collection
Performance Metrics
Reporting & Statistics
Social Media Integration
Trend Analysis
More features of Brand24
Activity Dashboard
Alerts/Notifications
Article Author Database
Audience Targeting
Benchmarking
Brand Tracking
Campaign Management
Collaboration Tools
Competitor Monitoring
Contact Management
Customer Engagement
Customer Experience Management
Customizable Reports
Data Import/Export
Email Alerts
Feedback Management
Filtering
Hashtag Tracking
Impact Measurement
Influencer Discovery
Influencer Tracking
Keyword Tracking
Media Monitoring
@mentions
Mobile Alerts
Monitoring
Natural Language Processing
Press Monitoring
Project Management
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Reporting/Analytics
Reputation Management
Response Management
Review Monitoring
Review Notification
Search/Filter
Sentiment Analysis
Social Listening
Social Media Monitoring
Social Mentions Tracking
Social Performance Management
Third-Party Integrations
Visual Analytics

Brand24 Integrations

Slack

Brand24 User Reviews

Overall Rating

4.7

Ratings Breakdown

75%

21%

Secondary Ratings

Ease of Use

4.7

Value for money

4.5

Customer support

4.8

Functionality

4.4

Monica N.

Verified reviewer

Hospitality

51-200 employees

Used daily for less than 6 months

Review source

Reviewed August 2025

Great for the price

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Excellent software for reporting. You can also customize the reports. Great value for the price. Very secure.

Cons:

A little bit pricey compare to other software. Functionality is user-friendly however more complicated features will require some learning.

Marta P.

Verified reviewer

Management Consulting

11-50 employees

Used daily for less than 12 months

Reviewed October 2025

Positive Results Driven by Expertise and Customer Focus

positive and effective, additionally supported by professional assistance and understanding of the customer on the part of consultants—it couldn't be done any better

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

value for money, subscription schemes, but mostly ease of use, speed of operation, easy adaptation to current needs, ability to generate AI summaries

Cons:

the load on the computer (the need to use very large amounts of memory) and, most recently, - AI summaries, which have become very quantitative and statistical, with a much smaller share of substantive content than six months ago (e.g., in the spring, the summary mainly discussed what topics were covered, and now it discusses how many mentions appeared, which is less useful in decision-making processes)

Mackenzie M.

Verified reviewer

Marketing and Advertising

Self-Employed

Used weekly for less than 6 months

Reviewed March 2025

Give [sensitive content hidden] a raise

[sensitive content hidden] was great. When I initially canceled I was super frustrated but after talking to him he changed my opinion on the company. May consider retrying the tool in the future because of him

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

[sensitive content hidden] was incredibly helpful when I cancelled due to technical difficulties.

Cons:

Facebook integration - should be more clear that needs to be a Facebook page.

Izabela S.

Verified reviewer

Hospital & Health Care

51-200 employees

Used weekly for more than 2 years

Reviewed October 2025

10 years in, and Brand24 keeps proving why it’s my go-to marketing sidekick 🤘

My overall experience is honestly 10 out of 10. I use a lot of tools, but I’ve never experienced such an exceptional level of customer support. The team is not only incredibly responsive and helpful — they even reach out proactively to suggest calls or optimizations, which really shows they go the extra mile. I also love how they provide valuable educational materials like eBooks and regularly host free webinars where you can ask questions live and learn how to make the most of all the features. I’ve been using Brand24 for over 10 years across three different companies, and I honestly can’t imagine working in marketing without it — it’s a must-have tool in any role I take on.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like most about the dashboard is discovering untagged mentions I wouldn’t see otherwise. I also value the Storm Reports that highlight trending discussions and hot mentions — especially useful for tracking competitors. And I love the comparison features, which let me analyze our brand against others and gain valuable marketing insights.

Cons:

What I like the least — though it’s really just nitpicking — is the sentiment feature. Since our brand provides medical services, mentions often include words related to health issues that may sound negative, even when the experience with our brand is positive. So the sentiment analysis isn’t always accurate for our context. But honestly, that’s a minor point — the platform keeps evolving, and their customer success team is incredibly responsive and proactive, which makes the overall experience outstanding. I also love how they’re always ahead of the curve, using cutting-edge technology like AI and constantly adding new, genuinely useful features.

Michał A.

Verified reviewer

Entertainment

501-1000 employees

Used weekly for more than 2 years

Reviewed July 2025

A reliable online monitoring tool for Trefl SA

Our overall experience with Brand24 has been very positive. We've been using the tool for many years, and it has become an integral part of our daily brand monitoring activities. It's a reliable and intuitive solution that supports our marketing and communication efforts by enabling real-time tracking of brand mentions, helping us react quickly to potential crises, and providing inspiration through user-generated content. One of the standout aspects is the Brand24 support team – always responsive, helpful, and ready to offer advice. No matter the question or need, we can count on fast and professional assistance. Brand24 brings real value to our work, and we can confidently recommend it to others.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What we appreciated most about Brand24 is how effectively it helps us monitor our brand’s online presence in real time. The platform provides clear, actionable insights and alerts that allow us to quickly respond to potential crises or negative mentions. We also value the access to organic mentions and user-generated content, which often serves as inspiration for our marketing efforts. The intuitive dashboard and detailed sentiment analysis are also big pluses.

Cons:

Occasionally, the tool captures irrelevant or low-quality mentions that aren’t directly related to our brand, which can make it harder to quickly identify the most valuable insights. We would also appreciate more advanced filtering options and greater customization in reporting. However, these are relatively minor issues in the context of our overall satisfaction with the service.

Miguel A.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 2 years

Reviewed July 2025

The potential of Brand24 is enormous

It is a very useful tool, mainly because we have used it to search for possible brand crises in an effective way due to the variety of sources we can consult. AI tools are also a very good support to understand a very broad conversation, it is easy to use, which for more advanced users also represents a drawback because there are not many options to segment the conversation in a more specific way. It is a tool that has a lot of potential, what we like the most is that new functionalities have been added that are useful.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ai insights of the topics, the variety of sources such as TikTok, the look and feel of the platform, the AI brand assistant (in general all the AI integrations make easier the work)

Cons:

1. The reports in excel, and the way in which exports of topics can be made (it would be better if we could program exports with topic-specific filters). 2. The little variety of filters to segment the conversation since we only have {AND}, {OR} AND {NOT} (with more advanced filters such as authors, places, etc would be more functional). 3. There is no way to do bulk tagging (tagging multiple mentions using filters, for example tagging 1000 mentions from a filter that has the words red {NOT} blue.

Noah K.

Verified reviewer

Information Technology and Services

201-500 employees

Used weekly for more than 2 years

Reviewed October 2025

The Go-To Platform for Brand Monitoring

My overall experience with Brand24 has been very positive. I’ve been a customer for over 10 years and plan to continue using their service. Their customer support is excellent, always quick to reply and assist on both professional and administrative matters. Brand24 is a great product to work with; it isn’t too heavy, and it delivers exactly what you need for brand monitoring and management.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It’s very easy to get set up and quickly start tracking your brand, competitors or industry keywords. The notifications and AI analysis features are excellent and provide valuable insights. I also really appreciate the integration with Slack, which is extremely helpful for getting real-time alerts and staying on top of brand mentions.

Cons:

While Brand24 is a solid, all-encompassing product, it would be great if there were tiered levels of service so that you could pick and choose specific features you want to use, instead of having everything bundled together.

Reasons for choosing Brand24

Price, ease of uses, Saas not contractual.

Verified

Reviewer

Environmental Services

501-1000 employees

Used daily for less than 12 months

Reviewed July 2025

Brand24 is impossible not to like.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Brand24 allows me to constantly monitor the situation of my company on social media. Thanks to them, I know the tone of the statements that will appear in the published materials. Their reporting method helps me understand what needs to be improved, where to go with new information, or what to react to.

Cons:

Brand24 is impossible not to like. It is created to meet current business requirements as much as possible.

Verified

Reviewer

Airlines/ Aviation

Self-Employed

Used daily for less than 6 months

Reviewed July 2025

Overall great

Overall, Brand24 is a powerful tool for real-time brand monitoring and reputation management. I really like how easy it is to track mentions across the web and social media, and the sentiment analysis and influencer insights are super helpful. The dashboard is user-friendly, and it makes creating reports quick and professional.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like how Brand24 alerts you the moment someone mentions your brand online — super helpful for staying in the loop.

Cons:

It can get expensive, especially for small businesses or solo users who only need basic monitoring, but overall worth it.

Katarzyna B.

Verified reviewer

Sports

11-50 employees

Used monthly for more than 2 years

Reviewed July 2025

Great tool for marketing manager

Overall, my experience with Brand24 has been very positive. The platform is intuitive, fast, and delivers valuable insights that help monitor brand reputation, track campaigns, and respond to mentions in real time. It’s especially useful for PR and marketing teams. While some advanced features are gated behind higher plans, the core functionality is reliable and impactful.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like Brand24 for its real-time monitoring, clear insights, and easy way to track brand mentions across the web.

Cons:

The thing I like least about Brand24 is that historical data access is limited unless you're on a higher-tier plan.

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