Brand24 vs Hootsuite: Which is best for you?

It seamlessly integrates real-time tracking with excellent visualization, making it easy to identify trends, measure campaign success, and spot potential reputation issues before they escalate.

Additionally, the setup for custom reporting templates can be slightly less intuitive than other areas of the platform, requiring a small learning curve to fully master.

It streamlined our content posting and basic campaign tracking, saving us from having to manually check on them all the time and helping coordinate tech support responses via the inbox.

One thing I don’t love about Hootsuite is that it can feel a bit clunky sometimes, especially when switching between accounts or navigating certain features.