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Brand24 vs Sprout Social

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Updated January 15, 2026

Brand24 vs Sprout Social: Which is best for you?

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Custom shortlist of 3-5 vendors
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55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$199.00

per month

$199.00

per month

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Data Import/Export
4.83
Collaboration Tools
4.80
Customer Engagement
4.71
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Multi-Channel Data Collection
5.0
Automated Scheduling
4.67
Engagement Tracking
4.52
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Integrations
Slack
Slack
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Zendesk Suite
Zendesk Suite
Meta for Business
Meta for Business
Twitter/X
Twitter/X
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Pros / Cons
  • It seamlessly integrates real-time tracking with excellent visualization, making it easy to identify trends, measure campaign success, and spot potential reputation issues before they escalate.
  • Additionally, the setup for custom reporting templates can be slightly less intuitive than other areas of the platform, requiring a small learning curve to fully master.
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  • SproutSocial is a great social media scheduling and engagement report tool and can be used by all types of businesses, companies, and agencies looking to streamline their digital posting and social analytics.
  • The only drawback is that the analytics can be a bit confusing at times and don’t always align with Meta’s analytics.
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Ease-of-Use
Highest performing feature
in the comparison
4.7/ 5
4.4/ 5
Value for Money
Highest performing feature
in the comparison
4.5/ 5
3.9/ 5
Customer Support
Highest performing feature
in the comparison
4.8/ 5
4.3/ 5
Functionality
Highest performing feature
in the comparison
4.4/ 5
4.2/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
N/A
N/A
Advisor
  Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad