BrightLocal 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

BrightLocal

4.8

(280)

Pricing

Starting at $39.00 per month

About BrightLocal

BrightLocal is a cloud-based local SEO platform designed to help marketing agencies and in-house marketers succeed at local search.

The dashboard allows users to view marketing performance and determine the extent of local search visibility, identify opportunities, and generate custom reports. Users can manage local citations, track NAP issues and duplicate listings, and search for new citation sites.

Users can also track keyword rankings at a city, or zip code level.

BrightLocal’s reputation management tools allow users to request, monitor, and display reviews.

BrightLocal offers integration with third-party platforms such as Google Analytics, AgencyAnalytics, and more. It is available on monthly and annual subscriptions and support is offered online and over the phone.

BrightLocal Screenshots

BrightLocal Pricing and Plans

Starting price: $39.00 per month

Free Trial

Free Version

Track Plan

$39.00

per month

Plan includes:

Track local rankings
Audit citations, GBP, and on-site SEO
Monitor GBP and website performance
Competitor insights
Customizable white-label reports & emails
Agency Lead Generator
Citation Builder (pay as you go)

Manage Plan

$49.00

per month

Plan includes:

Track local rankings
Audit citations, GBP, and on-site SEO
Monitor GBP and website performance
Competitor insights
Customizable white-label reports & emails
Agency Lead Generator
Citation Builder (pay as you go)
Sync business data across Google, Bing, Facebook, and Apple
Supress external edits
Schedule GBP Posts

Grow Plan

$59.00

per month

Plan includes:

Track local rankings
Audit citations, GBP, and on-site SEO
Monitor GBP and website performance
Competitor insights
Customizable white-label reports & emails
Agency Lead Generator
Citation Builder (pay as you go)
Sync business data across Google, Bing, Facebook, and Apple
Supress external edits
Schedule GBP Posts

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BrightLocal Features

Popular features found in SEO
Competitive Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Link Management
Localization Automation
Mobile Keywords
Performance Metrics
Reporting & Statistics
Website Analytics
More features of BrightLocal
Activity Dashboard
Alerts/Notifications
API
Audit Management
Backlink Monitoring
Customizable Branding
Customizable Reports
Customizable Templates
Geo Rankings
Keyword Rank Tracking
Keyword Tracking
Listing Management
Monitoring
Multi-Location
Reporting/Analytics
Reputation Management
Reviews Management
Scheduled/Automated Reports
SEO Audit
SEO Management
Social Media Integration
Third-Party Integrations
User Management
Web Traffic Reporting

BrightLocal Integrations

Google Analytics 360

Integration rated 5.0 from 14 reviews

Meta for Business

AgencyAnalytics

BrightLocal User Reviews

Overall Rating

4.8

Ratings Breakdown

88%

11%

Secondary Ratings

Ease of Use

4.6

Value for money

4.8

Customer support

4.9

Functionality

4.7

Mike W.

Verified reviewer

Professional Training & Coaching

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed December 2025

Fantastic experience

Fantastic experience overall and I would highly recommend this service to every business for their website.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I'm genuinely impressed with the level of service from BrightLocal. I made a mistake while creating my campaign and their team caught it, paused the workflows to confirm, and then resumed the work on my behalf after the correction was made. Highly recommend!

Cons:

Some confusion around the best option for my business. BrightLocal offers a range of services that are incredibly helpful.

Peggy H.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed December 2025

An Affordable Way to Build Citations

For the most part, the platform is affordable, effective and the support is helpful. Anytime we have had an issue, someone has responded quickly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Fast response rate from the team when we need assistance. It is a more affordable way to build citations for SEO than many other options.

Cons:

The citation builder can be somewhat confusing. When you first begin using the service, you don't realize that it takes several steps to get a new location started. You think that you have started building citations, but you have to check back after you first begin the process.

Reasons for choosing BrightLocal

The citation listing services were more appealing and more cost effective

Jeff B.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed July 2021

Reputation management with BrightLocal

Previously 4

My experience has been nothing but the best. I had a problem early on and customer support jumped at the opportunity to help me and they were quick and efficient.

Ratings Breakdown

Ease of use

Previously 4

Value for money

Customer support

Previously 4

Functionality

Previously 4

Pros:

BrightLocal makes it easy to monitor your online reputation across all channels. Everything is under one roof and it's easy to navigate.

Cons:

There is nothing negative about the service in my opinion. I needed a reputation management tool and after evaluating my options, this was the clear winner. Everything works as it is suppose to and customer service is amazing.

Scott H.

Verified reviewer

Internet

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed March 2021

Long Time User & Fan

To some degree or other we've used all the different toolsets, and every single local business we've worked with has been entered into the system. For some we've used limited items, like citation building and tracking, and for others we've used the whole suite. The improvements over the years have been impressive, with white label dashboard a few years ago, right up to the recent local rankings grid reports.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ease of setup when entering a new client is probably my favorite feature, the way you can literally utilize every tool in the shed during a clean click through process.

Cons:

The fact that their "Citation Checker" shows an ever growing number, and displays a chart giving a false impression of growth when the old citations may no longer exist. When a citation no longer exists, it should come off the report just like a lost link would. The Google Analytics integration is also very basic, and it would be nice to have more data options, but for a basic customer dashboard it's okay. It's going to need an update soon, since new businesses are defaulting to GA4 and I dont think this integrates

Reasons for choosing BrightLocal

I did not choose BL as an alternative, but as a supplement to Raven and SEMrush, and I've kept them for more than 8 years, I think.

Vendor Response

Hi Scott, Thanks for taking the time to leave us this review. It's great to hear you've found the tools easy to use. You'll be pleased to know every time the Citation Tracker report is re-run we search for any listings that can no longer be reached (for instance; if they return a 404 error). These will then be removed from the report, and you'll see an alert of this at the top of the report page. Thank you for your feedback regarding Google Analytics, our developers are currently working on the integration with GA4 and we hope for this to be available in the near future. I'm glad you've noticed our improvements over the years, we've been working hard to provide better tools for our customers. Don't hesitate to get in touch with our support team if there's anything else. Best Wishes, Myles - BrightLocal CEO

Replied March 2021

Michael S.

Verified reviewer

Computer Software

201-500 employees

Used daily for less than 6 months

Review source

Reviewed November 2021

Indespensible

The experience has been a five star experience. It's a great resource that's easy to use, with excellent support, and very competitively priced.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software has nearly everything needed to review, analyze and build Local SEO and digital marketing strategies. This is the first time I've used a tool that covers +90% of our needs. It's easy to setup and use, especially with the extensive and well formed support and training videos and articles provided. Top that off with quick and personal support through calls and chat, and this is a real winner for our organization and customers.

Cons:

BrightLocal is a multifaceted set of tools, and initially it was challenging understanding what features are included in the plan vs what were paid add-on tools. Add to the complexity a credit system for reporting and other features and understanding the costs can seems nearly impossible until you begin to use the tools. More keyword research tools would be helpful. Adding more niche review sources would also be helpful.

Reasons for switching to BrightLocal

More features. More cost effective. Better integrated.

Vendor Response

Thank you for the review, Michael. It's been really great to read your kind words, and I'm pleased you've been able to incorporate BrightLocal into your strategy so well. That being said, the feedback is always really important too and I'm sorry to hear there was a bit of a learning curve when getting started with pricing and credits. We do have a great team on hand to help, and you're welcome to email, book a call or live chat with the team when required. We've recently launched a free academy too, and you'll find a lot of your questions may be answered there. We've also launched a course dedicated to keyword research so please take a look! As always, if there's anything else you need please get in touch with the team. It's great to be working with you. Myles - BrightLocal CEO

Replied December 2021

Jonny C.

Verified reviewer

Financial Services

201-500 employees

Used weekly for less than 12 months

Review source

Reviewed November 2020

Good option for start-up Agencies or Freelancers

Whilst it may not be perfect, for those of us starting out on our own this is a very inexpensive way of collating and tracking all the data we need to report to clients on a monthly basis.

Ratings Breakdown

Ease of use

Functionality

Pros:

BrightLocal is inexpensive for the features it provides, which allows you to track a lot of SEO metrics in once place. This makes it really handy for tracking and reporting purposes. Their local citations also allow quick link building options when required. White-label reporting options also gives you quick access to download user friendly and well displayed ranking and brand data to send to your clients, branded with your own logo. This is a real time-saver if you cannot afford some of the more expensive SEO products.

Cons:

The reporting options could do with some additional customisation. Whilst you can white-label and add your own branding, the actual data that is presented is fairly linear. For example, you can only compare rankings to one point in time, and can't compare both starting rankings and month-on-month in the same report. If you opt to use their lead-generator audit tool be aware it uses a credits system. This runs out fast depending on how you set it up, so I don't personally believe it's a viable source of generating leads.

Reasons for choosing BrightLocal

Huge difference in price which meant BrightLocal was far more viable for my position as a start-up.

Vendor Response

Thank you so much for sharing your feedback with us Jonny. It's great to hear you've had a positive experience, especially the fact we've been able to save you time! I appreciate the comments regarding our reporting options and the ability to do more report comparisons, this is something for us to consider for future improvements. I'm sorry you've not found the Agency Lead Widget suitable for your needs though, additional credits are available and we do try and keep these at a low price to ensure they're cost-effective for our customers. Best Wishes, Myles - BrightLocal CEO

Replied November 2020

Stuart H.

Verified reviewer

Photography

Self-Employed

Used daily for less than 6 months

Review source

Reviewed June 2025

Great Experience

Excellent so far. I'm just getting started with BrightLocal and the initial experience has been excellent. The potential to expand using their services is very good.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very pro-active with communications and clarifications. I was looking to get a handle on my website citations and didn't know where to start. The BrightLocal team reached out to me before starting the initial audit to make sure that I was on the right path. That was comforting and made a big difference. The online guides were very helpful also

Cons:

Getting started was a little confusing. I was not sure which service I should start with. The online tutorials helped, but it was still a bit mysterious for a newbie.

Reasons for choosing BrightLocal

BrightLocal allows me to own the citations.

Vendor Response

Thank you so much for your kind and detailed review. We are really glad to hear that your first experience with BrightLocal has been a great one. It is especially nice to know that our team reached out at the right time and helped guide you through the process. We are all about making sure our customers feel supported and confident from the start. We understand that getting started can be a bit confusing, especially when there are so many tools and options to choose from. It is great to hear that the tutorials and guides were helpful, and we appreciate your honest feedback. We are always looking for ways to make things easier and clearer for new users. Thanks again for choosing BrightLocal and for trusting us with your local SEO journey. Harry Customer Support Team Manager

Replied July 2025

Set S.

Verified reviewer

Medical Practice

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed June 2025

BrightLocal review

Overall I am happy with the tools. One of the best tools in the market to manage Google Business accounts.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use. All in one services to track your local grid listings and manage GMB. Also a good tool to run local citations campaigns.

Cons:

Need to spend more than just a standard tariff plan to unlock descent amount of options. Need to use additional tools like GMB Everywhere to see some additional data. Need to pay a lot more to unlock Review management options.

Vendor Response

Hi there, Thanks so much for your detailed review! I’m really glad to hear that you find BrightLocal easy to use and effective for tracking local rankings, managing Google Business Profiles, and running citation campaigns. Your feedback about needing to upgrade for certain features and relying on additional tools like GMB Everywhere is really helpful. We’re always working to improve the platform and make key functionality—like review management—more accessible and integrated. Hearing that you're overall happy with the tools means a lot to us, and we’re grateful for your support. – Harry, Customer Support Team Manager

Replied June 2025

Ryan E.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 6 months

Review source

Reviewed June 2025

Marion Keepsake Kottage

I do love it right now, it is helping me with my clients. I wish I could afford to do more and know more about the services

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great help and excited for this continuance of my listings being updated, it’s prompt. Love the support them.

Cons:

Not much as this time. I will get back to you on that if I get something to complain about at some point.

Vendor Response

Thanks so much for the amazing 5-star review! It's great to hear that BrightLocal is helping you manage your listings and support your client, it's exactly what we're here for! I'm also glad you’ve found our support helpful and our service prompt. That means a lot to us! If you ever want to explore more of what we offer or have questions about any of our tools, just reach out, we’d love to help you get even more value from your subscription. And no worries on the "Cons", we’re always here if anything comes up, and we truly appreciate the open feedback. Thanks again for being part of the BrightLocal community!

Replied July 2025

Nancee J.

Verified reviewer

Marketing and Advertising

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed June 2024

BrightLocal Saves Me Hours Every Month

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I was familiar with BrightLocal through the use by my franchise and our internal suppliers but decided to move forward with a direct account for my clients. My initial onboarding with BrightLocal has been amazing, and I am so glad I opted to move forward with this product. Great customer service and just enough hand-holding to get me off to a great start! The platform is simple to use and my clients love the interface and the dashboard. The reporting alone saves me hours each month!

Cons:

While the product is fabulous the website is a little outdated design-wise.

Vendor Response

Thank you for your fantastic review! We are thrilled to hear that BrightLocal has been a game-changer for you and your clients. It's wonderful to know that our onboarding process, customer service, and user-friendly platform have made a positive impact on your business. We're especially glad that the reporting features are saving you valuable time each month! We appreciate your feedback about the website design. Our team is continuously working on improvements, and your input is invaluable as we strive to enhance the user experience. Thank you for choosing BrightLocal and for sharing your experience. We look forward to continuing to support your business needs. All the best Harry Customer Support Team Leader

Replied July 2024

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