Buffer 2026: Benefits, Features & Pricing

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Overview
Screenshots
Pricing and Plans
Features
Integrations
User Reviews
Popular Comparisons

Overview

Buffer

4.5

(1490)

Pricing

Starting at $6.00 per month

About Buffer

Buffer is a social media management platform for small to midsize businesses that helps users publish content, engage clients and analyze their social media performance. It facilitates the planning, execution, and analysis of social media strategies, aiming to improve engagement and follower growth. The platform offers a cohesive and streamlined approach to handling social media content through various tools aimed at optimizing user performance and efficiency.

A key feature of Buffer is its ability to schedule posts across various social media platforms. This functionality allows users to plan their posts in advance, setting precise dates and times for publication, thus ensuring a consistent social media presence. The scheduling tool is designed to work seamlessly with major platforms, providing users with the ability to manage their social media content from a single dashboard.

In addition to scheduling, Buffer provides analytics that enable users to measure the performance of their social media posts. This feature is vital for understanding the impact of social media campaigns, as it presents detailed insights into user engagement, reach, and overall effectiveness. By analyzing...

Buffer Screenshots

Buffer Pricing and Plans

Starting price: $6.00 per month

Free Trial

Free Version

Free

$0.00

usage based, per month

Plan includes:

Planning & publishing tools
Landing page builder
AI Assistant

Essentials

$6.00

usage based, per month

Plan includes:

Engagement tools
Analytic reports

Team

$12.00

usage based, per month

Plan includes:

Unlimited team members & clients
Draft collaboration tools

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Buffer Features

Popular features found in Social Media Management
Alerts/Notifications
Automated Publishing
Brand Tracking
Campaign Management
Collaboration Tools
Customer Engagement
Engagement Tracking
Multi-Account Management
Post Scheduling
Social Media Integration
More features of Buffer
API
Automated Scheduling
Calendar Management
Content Library
Content Management
Data Import/Export
Data Visualization
@mentions
Multi-Channel Campaigns
Performance Metrics
Reporting/Analytics
Reporting & Statistics
Social Media Monitoring
Social Promotion
Tagging
Third-Party Integrations

Buffer Integrations

Instagram

Integration rated 4.5 from 41 reviews

Twitter/X

Integration rated 4.8 from 29 reviews

Meta for Business

Integration rated 4.7 from 21 reviews

LinkedIn for Business

Integration rated 4.5 from 14 reviews

Mention

Wufoo

See all 33 integrations

Buffer User Reviews

Overall Rating

4.5

Ratings Breakdown

60%

32%

Secondary Ratings

Ease of Use

4.6

Value for money

4.4

Customer support

4.4

Functionality

4.3

Jeb B.

Verified reviewer

Publishing

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed June 2024

Best low price multi platform social media publishing service

Overall I've had a good experience. Besides the set up, sometimes I have a hard time publishing because one of the social media services doesn't like the shape of the picture I'm trying to put out. I have to resize it a few times.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

I've been using Buffer on and off for many years now but regularly for over 6 months. It's been an interesting ride. I really like the capabilities of being able to publish to three platforms, Instagram, Facebook and Twitter. The scheduling is the next most important thing to me and it has worked well.

Cons:

For starters I had a heck of a time connecting Instagram and Facebook to Buffer. I had to jump through a bunch of hoops and didn't enjoy wasting hours of my time. To be clear, I don't think it is Buffers fault. I'm pretty sure Meta makes Buffer do all this. It doesn't matter though, I had to work hard to get it all set up.

Reasons for switching to Buffer

Buffer has a free plan that got us started and hooked. It also has all the features we need and is easy enogh to use once it gets set up.

Void D.

Verified reviewer

Graphic Design

Self-Employed

Used daily for less than 6 months

Review source

Reviewed July 2025

Buffer Review

Overall my experience with buffer was really great. I ended up moving to another post scheduler due to the necessity of multiple post queues, but really miss the overall ease of use with buffer.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Buffer has a very easy to use interface, and auto-scheduling and reorganizing scheduled posts is extremely easy. The workflow feels intuitive and I never had to pull out the FAQ to figure out how to do what I wanted.

Cons:

The lack of ability to have multiple post scheduling queues for a single social media account. One queue works fine if you only post a single type of content, but having to manually schedule or re-organize the schedule if you have multiple post types (images, video, text, etc) gets really tedious.

Ebonie H.

Verified reviewer

Consumer Services

2-10 employees

Used daily for less than 2 years

Review source

Reviewed October 2023

Buffer is worth the money

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Previously 5

Pros:

I saved the company $500 by switching to Buffer. I enjoy the software for scheduled post and analytics.

Cons:

The interface is pretty dull but simple.

Reasons for switching to Buffer

I switched because Hootsuite went up in price and Buffer offered the same service with options in pricing per channel.

Wesley M. B.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used daily for more than 2 years

Review source

Reviewed May 2025

Easy way to plan and track post

It’s been great for making sure we’re posting consistently, even when we’re busy with campaign life and spending more time in cafes than at our desks.

Ratings Breakdown

Ease of use

Functionality

Pros:

Buffer makes it insanely simple to line up our posts across Facebook, Instagram and Twitter without having to log into Facebook, Instagram and Twitter. I enjoy the clean design in which you can see an entirely week schedule at a glance.

Cons:

Analytics are a little limited unless you upgrade to a higher plan and that doesn’t always work for a small nonprofit budget.

Kristen B.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for less than 2 years

Review source

Reviewed February 2025

Buffer is the best social media scheduling software

I prefer Buffer for all of my social media posting needs

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love Buffer because I am able to schedule all my social media posts in one place

Cons:

It has gotten a but pricey but I love its convenience

Reasons for switching to Buffer

The Buffer memberships for less expensive

Simon H.

Verified reviewer

Retail

10000+ employees

Used weekly for less than 12 months

Review source

Reviewed July 2025

Cool once you’re paying

I ended up using it after trying another tool that was super expensive. I pretty much use it for all my posts, even if I could skip it for simple ones, but like, I gotta make the subscription worth it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like Buffer’s interface, feels cleaner than other tools I tried. What works well for me is how easy it is to hook up social media accounts.

Cons:

The annoying part is if you don’t pay, better not even bother. It lets you set up everything and then when you’re ready to go, you get blocked with a payment pop-up.

Nuria R.

Verified reviewer

Telecommunications

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed May 2025

Super Handy for Scheduling

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Love how I can just queue all my posts at once and don’t touch them again, it makes my weekly planning way easier and I can cover all platforms from one screen.

Cons:

Sometimes I wish I could preview exactly how it looks per platform before it posts, so I still go back and forth which kinda wastes the time I just saved.

Jonah F.

Verified reviewer

Writing and Editing

Self-Employed

Used weekly for less than 2 years

Review source

Reviewed May 2025

Efficient Schedule Manager

Buffer offers comprehensive functions for social media management and delivers cloud based scheduling platform

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This platform is robust in terms of post schedulling, analitics dashboard and team collabration tools

Cons:

it has limited reporting features so you cant get deep insights on engagment and growh trend

Lindsay B.

Verified reviewer

Restaurants

10000+ employees

Used weekly for less than 2 years

Review source

Reviewed May 2025

User Friendly Software

Buffer is nice tool for scheduling posts and manage social media in one place, makes the work faster and more organized.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Simple interface, easy to plan content ahead. You can post on multiple platforms at once, save lot of time.

Cons:

Free plan is a bit limited. Sometimes preview of post not exactly same as final version on platform.

Naboth R.

Verified reviewer

Writing and Editing

Self-Employed

Used daily for more than 2 years

Review source

Reviewed January 2025

Review of Buffer

It is a good experience especially for me as all I mostly wanted to do was to schedule my posts in one place. That way I can plan my content across all my platforms easily instead of individually logging in to one platform at a time.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is easy to use. The dashboard layout is simple to follow through and understand.

Cons:

I wish you can reply to comments while still on Buffer and engage with other content.

Showing 1 - 10 of 1490 Reviews

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