Buffer 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Buffer

4.5

(1490)

Pricing

Starting at $6.00 per month

About Buffer

Buffer is a social media management platform for small to midsize businesses that helps users publish content, engage clients and analyze their social media performance. It facilitates the planning, execution, and analysis of social media strategies, aiming to improve engagement and follower growth. The platform offers a cohesive and streamlined approach to handling social media content through various tools aimed at optimizing user performance and efficiency.

A key feature of Buffer is its ability to schedule posts across various social media platforms. This functionality allows users to plan their posts in advance, setting precise dates and times for publication, thus ensuring a consistent social media presence. The scheduling tool is designed to work seamlessly with major platforms, providing users with the ability to manage their social media content from a single dashboard.

In addition to scheduling, Buffer provides analytics that enable users to measure the performance of their social media posts. This feature is vital for understanding the impact of social media campaigns, as it presents detailed insights into user engagement, reach, and overall effectiveness. By analyzing...

Buffer Screenshots

Buffer Pricing and Plans

Starting price: $6.00 per month

Free Trial

Free Version

Free

$0.00

usage based, per month

Plan includes:

Planning & publishing tools
Landing page builder
AI Assistant

Essentials

$6.00

usage based, per month

Plan includes:

Engagement tools
Analytic reports

Team

$12.00

usage based, per month

Plan includes:

Unlimited team members & clients
Draft collaboration tools

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Buffer Features

Popular features found in Social Media Management
Alerts/Notifications
Automated Publishing
Brand Tracking
Campaign Management
Collaboration Tools
Customer Engagement
Engagement Tracking
Multi-Account Management
Post Scheduling
Social Media Integration
More features of Buffer
API
Automated Scheduling
Calendar Management
Content Library
Content Management
Data Import/Export
Data Visualization
@mentions
Multi-Channel Campaigns
Performance Metrics
Reporting/Analytics
Reporting & Statistics
Social Media Monitoring
Social Promotion
Tagging
Third-Party Integrations

Buffer Integrations

Instagram

Integration rated 4.5 from 41 reviews

Twitter/X

Integration rated 4.8 from 29 reviews

Meta for Business

Integration rated 4.7 from 21 reviews

LinkedIn for Business

Integration rated 4.5 from 14 reviews

Mention

Wufoo

See all 33 integrations

Buffer User Reviews

Overall Rating

4.5

Ratings Breakdown

60%

32%

Secondary Ratings

Ease of Use

4.6

Value for money

4.4

Customer support

4.4

Functionality

4.3

Skyler R.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for more than 2 years

Review source

Reviewed November 2024

X thread scheduler!

I use Buffer for one of my clients because I often have to schedule X threads. This is not something you can do via the Twitter app since it doesn't support scheduling a whole series of threads. Buffer handles this task well as well as supports all my other platforms for that client, making it the perfect place for content management. They also receive 50% off pricing since they are a nonprofit!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Link shortening - Content calendar - Twitter/X threads scheduling - 50% off nonprofit pricing

Cons:

There's nothing I dislike about Buffer! I think it's a fabulous social media management tool!

Reasons for switching to Buffer

Buffer allows scheduling of X threads and Hootsuite did not offer this feature.

Kelly M.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for more than 2 years

Review source

Reviewed April 2025

Managing Social Media is a Breeze With Buffer

My overall experience with Buffer has been good. They have a great team that offers fantastic customer service.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Buffer is always making improvements, it's easy to use and I can schedule posts to practically every social media platform.

Cons:

It's $5 per social media platform. I have several accounts for myself and several for my clients. $5 per platform sounds cheap until you manage 10 or more a month.

Reasons for switching to Buffer

Hootsuite is also expensive but frequently it would disconnect the social media platforms for my clients. I was also having to reconnect them. I have experienced that with Buffer.

Ebonie H.

Verified reviewer

Consumer Services

2-10 employees

Used daily for less than 2 years

Review source

Reviewed October 2023

Buffer is worth the money

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Previously 5

Pros:

I saved the company $500 by switching to Buffer. I enjoy the software for scheduled post and analytics.

Cons:

The interface is pretty dull but simple.

Reasons for switching to Buffer

I switched because Hootsuite went up in price and Buffer offered the same service with options in pricing per channel.

Andrea S.

Verified reviewer

Education Management

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed August 2025

Decent free social media tool

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Solid free option to connect 3 social platforms. Schedule content ahead of time to post across social networks.

Cons:

Expensive to upgrade beyond Free offering. Free offering is limited to 3 networks. Sometimes glitchy such as scheduled posts not posting.

Reasons for choosing Buffer

Cost - Buffer's free product was more robust than theirs

Reasons for switching to Buffer

Cost - Buffer's free product was more robust than Hootsuite's

Kaitlin W.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed July 2025

Great Scheduler

I found it more effective for planning posts, easier and cheaper than Hootsuite and Meta Scheduler, more features than Canva.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I appreciate the price of the paid version and the free plan that already gives 3 channels for free. It turned out easier to use.

Cons:

It was easier than others but still not a LEGO brick, the saving features were not easy at all to do or to understand.

Reasons for switching to Buffer

I left Hootsuite because it’s way too expensive. I don’t know who this product is for but I know it’s not for me.

Dimitra E.

Verified reviewer

Non-Profit Organization Management

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed March 2025

Easy tool for creating and scheduling social media posts

Overall I’m happy with Buffer, it’s simple to use but reliable.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Buffer is a quite easy and efficient tool for social media. I particularly like the interface that makes everything easily accessible.

Cons:

That it’s a bit easy to get confused selecting the channels when duplicating a post in order to create a new one.

Reasons for switching to Buffer

Hootsuite: too expensive. Meta: limited in regards to scheduling posts.

Betty O.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 6 months

Review source

Reviewed July 2024

Buffer is a great tool with a Minor Limitation

Using Buffer has been a transformative experience for managing my social media presence. The platform offers a seamless and efficient way to schedule and post content across various social media channels, including Twitter, Facebook, LinkedIn, and Instagram. Its intuitive interface and robust features have significantly streamlined my workflow, allowing me to focus more on creating engaging content rather than managing the logistics of posting.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The AI assistance for making the post content better which is one of the most important reason.

Cons:

The one downside I’ve encountered with Buffer is the text limit for Twitter/X posts. While this is more of a constraint imposed by Twitter/X itself, it would be great if Buffer could offer some features or tips to help manage these limits more effectively, like an automatic character counter or suggestions for shortening text. Overall, despite this minor limitation, Buffer remains a powerful and efficient tool for managing social media campaigns

Reasons for choosing Buffer

Buffer’s clean, intuitive design makes it incredibly easy to use. The simplicity of the platform allows me to schedule and manage posts efficiently without getting bogged down by a complicated interface. Very Affordable The analytics provided by Buffer are detailed and easy to understand, helping me track the performance of my posts and adjust my strategy accordingly. This feature is crucial for optimizing my social media efforts and understanding my audience better. Lastly Buffer’s queue feature is a standout. It allows for easy scheduling and reordering of posts, ensuring a consistent posting schedule. This flexibility is essential for maintaining an active social media presence.

Ali B.

Verified reviewer

Marketing and Advertising

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed January 2025

More reliable than Meta Content Scheduler

Buffer has been a great tool for scheduling content. Publishes seamlessly - less issues than with using Meta scheduler!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Love that you can manage 3 channels for free - this has been a great cost effective resource for clients who want a platform outside of Meta Business for content planning / scheduling!

Cons:

Buffer has limited LinkedIn Personal analytics! However, you can connect a personal LinkedIn account if you are managing personal accounts.

Reasons for choosing Buffer

Buffer was easy to use, had a free plan, and was reliable! Our team adapted quickly!

Reasons for switching to Buffer

Hootsuite was having errors in scheduling becoming unreliable and also removed free plan!

Nicole B.

Verified reviewer

Writing and Editing

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed September 2024

Buffer is great for social media post management... once you're past the painful setup

Ratings Breakdown

Ease of use

Functionality

Pros:

Buffer has a pretty generous free tier, compared to some of its competitors. I used it awhile back for personal accounts and have now come back to it again to manage my business's social media posts. The scheduling tool is easy to use and I like that I can connect it to other tools like Canva and Google Drive. Being able to use it from either my phone or desktop is useful as well.

Cons:

Setting up new social media accounts with Buffer is PAINFUL. For example, if I want to connect my Instagram account, it HAS to be a business account, and then Buffer for some reason requires that that Instagram account is ALSO connected to a Facebook Page, and I have to log in via Facebook in order to authenticate. Buffer says that all Instagram business accounts have to be connected to FB Pages, but that isn't actually true. I had to create a basically fake FB Page to connect to my Instagram in order to be able to use Buffer with it. It's way too many steps.

Reasons for switching to Buffer

Hootsuite's business dealings with ICE made it so I couldn't in good conscience contiue to use their product.

Nolan P.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Review source

Reviewed September 2025

Boosted social media planning and management.

Scheduling content on client accounts was simpler, workflows of teams were improved with approval stages, and posting at fixed intervals helped clients' social media coverage without manual daily checks.

Ratings Breakdown

Ease of use

Functionality

Pros:

Clean interface makes it simple to post across platforms for multiple clients, while collaboration features allow content review workflows, and bulk scheduling saves a lot of time during campaign planning phases.

Cons:

Advanced analytics features are only included in higher-end plans, and some posting lag or missing posts occasionally impact client campaigns.

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