Demandbase One 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Demandbase One

4.4

(17)

Pricing

Pricing available upon request

About Demandbase One

The Demandbase One Smarter GTM™ platform helps teams hit their revenue goals with fewer resources. It uses Account Intelligence, rich and reliable account-level insight, to help you orchestrate sales and marketing moves and inject relevance into every stage of the B2B buying journey. You'll get a single pane of glass that connects every source of intelligence and insight — and every sales and marketing play — so you spot opportunities earlier, engage with them more intelligently, and close deals faster.

Create precise audiences using our Account Intelligence, your CRM and MAP data, intent signals, technographics, and more. Then leverage additional capabilities for greater precision and control: the only B2B advertising platform optimized to reach whole buying teams, increase website conversions with personalization, coordinate meaningful customer.

Demandbase One Screenshots

Demandbase One Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

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Demandbase One Features

Popular features found in Account Based Marketing
Campaign Personalization
Lead Nurturing
Lead Qualification
Reporting/Analytics
More features of Demandbase One
Activity Dashboard
AI/Machine Learning
Alerts/Notifications
Audience Targeting
B2B Lead Generation
Behavior Tracking
Campaign Analytics
Campaign Management
Campaign Tracking
Competitive Analysis
Contact Database
Content Marketing
CRM
Customer Journey Mapping
Customer Profiles
Customer Segmentation
Customizable Fields
Customizable Reports
Dashboard
Data Cleansing
Data Enrichment
Data Import/Export
Data Synchronization
Data Visualization
Digital Asset Management
Engagement Tracking
For Sales Teams/Organizations
Intent Data
Keyword Tracking
Marketing Automation
Multi-Channel Attribution
Multi-Channel Communication
Multi-Channel Marketing
Performance Metrics
Personalization
Predictive Analytics
Prioritization
Real-Time Data
Real-Time Notifications
ROI Tracking
Sales Pipeline Management
Segmentation
Target Account Identification
Territory Management
Third-Party Integrations
Website Analytics
Web Traffic Reporting

Demandbase One Integrations

Sendoso

Drift

Marketo Engage

HubSpot CRM

Adobe Analytics

Qualified

See all 26 integrations

Demandbase One User Reviews

Overall Rating

4.4

Ratings Breakdown

59%

24%

12%

Secondary Ratings

Ease of Use

4.0

Value for money

3.6

Customer support

3.8

Functionality

4.2

Emily S.

Verified reviewer

Computer Software

51-200 employees

Used monthly for less than 12 months

Review source

Reviewed May 2022

Best ABM Tool Out There

I wish I had more of an opportunity to use the tool as I am no longer at the company I set it up for. But if your company has a difficult time understanding what prospects/accounts to prioritize and understanding your strongest target audiences/market, then Demandbase One is an absolute must. Especially if you use Salesforce as your CRM.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As a Salesforce administrator, I especially love the SFDC integration of Demandbase for starters. But I love the UI of the tool itself, that you can add custom tags & fields & dashboard/report views. I love the intuitive ability of the account scoring feature and while we hadn't setup lead scoring as well, I can imagine it's just as valuable for companies who use leads and get a lot of them.

Cons:

It's a bit tedious to setup from the admin perspective if you don't have a very big ops team to do it together with.But aside from that, it's hard to find a complaint otherwise.

Verified

Reviewer

Information Technology and Services

11-50 employees

Used daily for less than 2 years

Review source

Reviewed February 2024

Best ABM Platform I've used

One of the biggest reasons I stay with demandbase is the customer service. Our CSM is fantastic, preemptive, and keeps our goals top of mind.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Demandbase has a seamless UI that makes it easy to work in. I don't expect sales to actually log into the platform, so the salesforce integration is really helpful.

Cons:

The CPM is high for the DSP - I would love to see that come down.

Reasons for choosing Demandbase One

The team was friendly, incredibly knowledgable, and convinced me that they'd be there every step of the way, from implementation to day-to-day operations.

Gustavo O.

Verified reviewer

Financial Services

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed June 2021

Does not Provide Enough Information

Overall, this may be a great tool for organizations with great sfdc information. However, not all organizations have great information. Especially ones that are still learning and growing rapidly. If your company is still growing, then this isn't the tool for you. There are other tools out there that can be more helpful for your outbound and inbound teams.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's nice that it gives you insights on how and who (company) to connect with.

Cons:

I've used this tool for over 3 years and nothing has changed about the tool. It's rare to see anyone generate opportunities from the tool. It takes a very long time to get the tool out to everyone and once you do, the information is rarely correct. It'll provide you with lead information for other reps. If your company doesn't have great sfdc information then this tool will not be great for your organization. The customer support is not great. The sales reps make a lot of false promises and when asked about issues with the tool they don't have any answers. The tool is like advertising, nothing is guaranteed and the support team can't say much when it comes to help and issues.

Erin O.

Verified reviewer

Aviation & Aerospace

51-200 employees

Used daily for less than 6 months

Review source

Reviewed May 2020

Intent Data to Better Target

So far, my experience has been good. They have a really solid CSM team and have been very responsive.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

DemandBase is easy to use and has some great reporting features to measure trend over time for your target accounts.

Cons:

The ad-serving capability is manual (meaning you have to provide their team with all of the assets and lists and their team sets up the campaigns and manages them. I have used other tools in the past (e.g. 6Sense and Terminus) where they just allow you to run the campaigns directly from their platform, which seems easier and faster.

Reasons for choosing Demandbase One

Primarily because the ease of purchase - the platform was already an existing vendor within the larger company I am a part of, so the purchase process was faster and easier than starting from scratch.

Susy L.

Verified reviewer

Computer Software

501-1000 employees

Used daily for less than 12 months

Review source

Reviewed March 2023

Customee service A+ and great reporting and analytics across integrated systems

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The most impactful features is the ability to personalize experiences by being able to create custom lists with many different filters/selectors. The lists created can also be integrated with our marketing systems such as LinkedIn/Marketo which is crucial for our lead generation. The reporting aspect is also great since our sales and marketing teams can measure success by tracking engagement at different journey stages. Lastly, our CSM is great and we always get the best support we need from her.

Cons:

While our CSM support is great, I feel that technical support and solutions from their engineers are not quick to respond and thorough enough.

Verified

Reviewer

Computer Software

501-1000 employees

Used weekly for less than 2 years

Review source

Reviewed October 2022

Recommend for Account Based Marketing

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We can divide accounts into various stages based on the customer journey and target them using personalised ads with Demandbase. It helped us to shift to Account Based Marketing

Cons:

If an account name or domain is not in the Demandbase system it can't target that account.

Verified

Reviewer

Insurance

51-200 employees

Used daily for less than 12 months

Review source

Reviewed November 2019

Loads of great engagement features

Overall pretty happy with it as it does provide great insights.

Ratings Breakdown

Ease of use

Functionality

Pros:

This is a really useful tool for our sales teams in terms of seeing if their prospects are engaged. Really valuable from a sales and marketing perspective.

Cons:

I really wasn't impressed with the reporting aspect. Not simple at all and a rather confined process.

Verified

Reviewer

Information Technology and Services

501-1000 employees

Used monthly for less than 2 years

Review source

Reviewed February 2019

Lots of great features, if you pay top dollar

Customer service was slow to respond to my inquiries and routinely provided little to no help. After our most recent campaign and the reporting difficulties we faced, we were pitched on a new analytics platform they have available (for a large fee on top of what we already pay). I was not impressed with our first campaign run and have low expectations moving forward.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

It gave us the ability to target the exact accounts we wanted to no matter where they were on the web in multiple ad formats.

Cons:

The reporting platform was awful. Any type of data manipulation that I wanted to perform had to be done outside of the platform with a csv export. Even still, you were confined to the metrics that they defined, and those definitions were anything but simple. It took me 10 times longer than it should have to create a concise and easy to digest report from our efforts in our most recent campaign.

Dan L.

Verified reviewer

Human Resources

201-500 employees

Used weekly for less than 12 months

Review source

Reviewed August 2019

Great information but difficult to access and implement. Integrations and documentation not great.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The obvious positive is that the information they provide is extremely valuable. For marketing, understanding when people are looking for information on your product on and off your site is the holy grail. The problem is that this product does not make it easy to utilize this information outside of paid ads.

Cons:

Poor documentation, weak implementation consultants, shoddy integrations with Salesforce and Pardot, hardly any reporting functionality to make the information easy to access and understand. Support staff is not familiar with the product.

Talmage E.

Verified reviewer

Human Resources

1001-5000 employees

Used daily for less than 6 months

Review source

Reviewed May 2019

I love the insights, very actionable.

Ratings Breakdown

Ease of use

Functionality

Pros:

I come from a digital marketing background and I can't get enough of the data and insights Demandbase provides. Being able to see which companies and accounts are actively searching for our solution helps our team make very timely touch points.

Cons:

I wish I could add more keywords to track. If I had more flexibility there I'd love it.

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