Google Ads 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Google Ads

4.4

(1002)

Pricing

Pricing available upon request

About Google Ads

Google Ads (formerly known as Google AdWords) is an online advertising solution that helps businesses promote products and services on Google Search, YouTube and other websites. It allows organizations to create, add and edit advertisements, set a monthly advertising budget, view optimization scores and apply recommendations based on strategic insights.

It allows advertisers to gain insights into campaign performance statistics, such as lead conversions, impressions, and click-through rates. Administrators can use Google Ads to set up advertising goals to increase sales or sign-ups through websites and receive supplementary calls or website visits to the physical location. Additionally, stakeholders can utilize mobile applications on Android and iOS devices to track advertising campaigns in real-time and review high-impact recommendations, even from remote locations.

It provides Google Ads API, enabling advertisement agencies to manage large Google Ads accounts and campaigns, create bidding strategies and generate custom reports. Pricing is available on request and support is extended via online measures.

Google Ads Screenshots

Google Ads Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

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Google Ads Features

Popular features found in Campaign Management
Campaign Analytics
Contact Management
Content Management
Conversion Tracking
Customizable Fields
Data Import/Export
Email Marketing
Event Triggered Actions
Lead Capture
Lead Management
More features of Google Ads
Activity Dashboard
Advertising Management
Alerts/Notifications
API
Budget Control
Campaign Management
Campaign Planning
Campaign Segmentation
Channel Management
Engagement Tracking
For PPC Campaigns
Geotargeting
Lead Generation
Monitoring
Multi-Campaign
ROI Tracking
Third-Party Integrations

Google Ads Integrations

Google Analytics 360

Integration rated 4.6 from 116 reviews

WordPress

Integration rated 4.8 from 13 reviews

Google Ads User Reviews

Overall Rating

4.4

Ratings Breakdown

62%

28%

Secondary Ratings

Ease of Use

4.0

Value for money

4.3

Customer support

3.9

Functionality

4.4

Samuel I.

Verified reviewer

Internet

2-10 employees

Used daily for more than 2 years

Review source

Reviewed June 2024

Google Ads: An Global Ads service tonreach potential Clients.

Google Ads makes us reach potential Clients. Analytics are provided as we run the Ads Service, both as an Advertiser and a Developer / Publisher.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

You can reach innumerable number of internet users. Target based advertising service Affordable Ease of setup Good pay rate for developers The results are measureable and traceable.

Cons:

Might be too technical to hide your Google Ads key in the environment variable if you're integrating Google ads on your website as a developer, therefore exposing the Google Ads ID. Might be more expensive compared to other Ads Services. Google may not approve Adsense on your web app due to many reasons.

Reasons for choosing Google Ads

Genuine Users will view your Ads. Google Ads pays more than other Ads services. It is the highest paid to developers or website owners.

Feraud O.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 2 years

Review source

Reviewed July 2025

Pay To Play and Rank At The Top For Searches

Been using it to manage and get clients leads and business for over the last 10 years. It's the most used search engine where people are search so you have to pay to play essentially.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The best way to get your local business in front our people searching for what they have to offer. SEO can take time so bypassing that with ads get you top of the page for a cost.

Cons:

The pricing has really increased over the Year and also the changes to keyword / keypharse search relevancy. Even phrase match now get you some off topic words. Plus a lot of their AI recommendations don't make sense to a lot of businesses.

Reasons for choosing Google Ads

We use google for local business that are more lead base for searches. For example if you need a lawyer you'll be searching for one.

Verified

Reviewer

Internet

11-50 employees

Used daily for more than 2 years

Review source

Reviewed October 2019

Best marketing platform

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that it is easy to use, fast, has very few bugs and a great UI. Have been using it for at least 7 years and it is my favourite marketing platform.

Cons:

Sometimes when a new update is released you get frustrated with all the bugs that delay your work.

Verified

Reviewer

Telecommunications

51-200 employees

Used monthly for more than 2 years

Review source

Reviewed June 2025

Use to be good, not anymore. Keyword tool is still decent.

It was great back in the day when you can really control everything manually. When you could pick specific channels, and really spend less to get more. Now they just want you to spend as a spray and pray approach. It can work for some companies, but in reality - you won't know what worked and what didn't. That's how they make their money.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The keyword function is still quite useful to help optimize SEO alongside an SEM Rush, but everything else isn't that great anymore. Managing Google Ads use to be quite an easy task for someone who was certified, but now it's essentially meant of agencies who know the ins and outs. That's just an extra step you have to pay for.

Cons:

I dislike how they got a rid of the monthly trending data in the keyword planner. It just says how a keyword has changed in the last 3 months or 12 months now, instead of breaking down the exact month. The platform is just too heavy, and requires too many steps do to what you want. The YouTube side especially, is annoying since you can't target specific channels anymore. Retargeting control for banners is also quite limiting. Your ads can show up in places you really don't want. Yes you can manually say you don't want it on a specific site, but there's more bad sites than good ones. It's not possible to mark everything bad as bad.

Reasons for choosing Google Ads

Google Ads simple have the most exposure at the moment, but the product itself is horrible.

Katelynn F.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for more than 2 years

Review source

Reviewed October 2025

My Google Ads experience after 7 years of using it

Has been positive, easily pulls content from Google Drive or the landing page as needed, continuously rolls out new updates in a clean manner to improve the users experience

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use & navigate, features options to work online & offline, can complete projects much quicker than other ad platforms due to the ease & ability of bulk edits

Cons:

Occasional glitches, such as my selected columns randomly changing & still receiving notifications or alerts that I unsubscribed from.

Adam R.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed April 2025

Google Ads Whitelabel Customer

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to start using and it provides a simple option for reaching a large audience with relevant needs.

Cons:

At times the platform can be too restrictive or too broad thinking that it's establishing an ease of use. While maybe true, it doesn't make the platform better.

Reasons for choosing Google Ads

For the same reason we choose Google Ads, finding relevant folks seeking solutions

Kyle N.

Verified reviewer

Retail

2-10 employees

Used monthly for more than 2 years

Review source

Reviewed July 2024

Advertising for Ecommerce

Overall we are making a profit, albeit small at this time.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that you can use performance max to advertise all over Google, websites and YouTube without a lot of work. It is easy to set up and use for my business that targets hunters who need camouflage for turkey hunting, duck hunting, deer hunting and bowhunting.

Cons:

The cost per click is always going up and it is hard to make enough on the return on ad spend these days, unless I can get the customer to order a complete bundle of our leafy suit, hat/mask and gloves.

Reasons for choosing Google Ads

There is a higher search volume and customer base on Google, so it's a better use of time and investment

Bogdan Alexandu F.

Verified reviewer

Automotive

51-200 employees

Used daily for more than 2 years

Review source

Reviewed June 2024

Google ADS

Overwall, Google Ads is the best place to advertise products and get more leads. Setting up the campaigns is easy, even for a beginner (simple campaigns).

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Getting leads for your products with Google Ads is simple, and the return on investment is high. Campaign costs are not high and the reach is incredible. The best feature is the ability to choose location, demographics, genre and many more and show ads to interested people only.

Cons:

Setting up a more complex campaign is not that easy and can take some time.

Reasons for choosing Google Ads

Google name provided more trust with my money.

Caspar B.

Verified reviewer

Information Technology and Services

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed October 2025

A great tool that misses one critical feature.

Generally very good, we recieve solid return on investment through Google Ads. Yet, often overspend because of no ability to include overall campaign budget caps.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Achieve excellent results and fantastic functionality for relatively low cost. Easy to duplicate campaigns quickly. Powerful targeting.

Cons:

Can't set budgets caps on campaigns. Seems such a basic thing to include yet can only set daily caps.

Ryan c.

Verified reviewer

Real Estate