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Iterable vs Klaviyo

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Updated February 17, 2026

Iterable vs Klaviyo: Which is best for you?

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1 million+ businesses helped
2 million+ verified software reviews
Starting Price

Pricing available upon request

$20.00

per month

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Email Marketing
5.0
Marketing Automation
4.89
List Management
4.75
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A/B Testing
4.93
WYSIWYG Editor
4.89
Multi-Campaign
4.88
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Integrations
Adobe Commerce
Adobe Commerce
Segment
Segment
Mixpanel
Mixpanel
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Recurly
Recurly
Shopify
Shopify
Sumo
Sumo
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Pros / Cons
  • Very powerful intelligent personalization system and very helpful dynamic content creation platform which offers excellent integration capability.
  • Occasional support issues and minor bugs that sometime take a bit to get the answers on what happened (nearly every tool will have these problems).
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  • Klaviyo continues to be the industry leader in helping e-commerce store operators, easily segment, personalize, and set up automations that drive revenue, and build owned audiences.
  • Last time I checked it was based on the number of subscribers we have and how many messages we can send. And all of the otehr tools they are coming out with are all a bit expensive for what they do.
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Ease-of-Use
4.3/ 5
Highest performing feature
in the comparison
4.5/ 5
Value for Money
4.2/ 5
Highest performing feature
in the comparison
4.3/ 5
Customer Support
Highest performing feature
in the comparison
4.4/ 5
4.3/ 5
Functionality
4.4/ 5
Highest performing feature
in the comparison
4.6/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
N/A
FrontRunners 2026
Advisor
  Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad