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Iterable vs Marketo Engage

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Updated February 13, 2026

Iterable vs Marketo Engage: Which is best for you?

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Pricing available upon request

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Top Rated
  Features
Email Marketing
5.0
Marketing Automation
4.89
List Management
4.75
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Content Management
4.69
Content Delivery
4.67
Email Marketing
4.63
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Integrations
Adobe Commerce
Adobe Commerce
Segment
Segment
Mixpanel
Mixpanel
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Bynder
Bynder
Jitterbit
Jitterbit
Leadspace
Leadspace
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Pros / Cons
  • Very powerful intelligent personalization system and very helpful dynamic content creation platform which offers excellent integration capability.
  • Occasional support issues and minor bugs that sometime take a bit to get the answers on what happened (nearly every tool will have these problems).
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  • in addition, the full customizability of leads and their data, fields, and querying off those fields is really great.
  • Again, the segmentation and workflow actioning that it provides are very powerful. But you're cowed in by a labyrinth of folders and redundant workflow rules that make it very hard to remain nimble once you've built the whole system out.
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Ease-of-Use
Highest performing feature
in the comparison
4.3/ 5
3.8/ 5
Value for Money
Highest performing feature
in the comparison
4.2/ 5
3.8/ 5
Customer Support
Highest performing feature
in the comparison
4.4/ 5
4/ 5
Functionality
Highest performing feature
in the comparison
4.4/ 5
4.3/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
N/A
FrontRunners 2026
Advisor
  Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad