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Klaviyo vs Salesforce Marketing Cloud

Updated February 6, 2026

Klaviyo vs Salesforce Marketing Cloud: Which is best for you?

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55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$20.00

per month

$25.00

per month

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
A/B Testing
4.93
WYSIWYG Editor
4.89
Multi-Campaign
4.88
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CRM
5.0
Campaign Management
4.88
Collaboration Tools
4.71
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Integrations
Recurly
Recurly
Shopify
Shopify
Sumo
Sumo
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Shopify
Shopify
Salesforce Sales Cloud
Salesforce Sales Cloud
LinkedIn for Business
LinkedIn for Business
See All
Pros / Cons
  • Klaviyo continues to be the industry leader in helping e-commerce store operators, easily segment, personalize, and set up automations that drive revenue, and build owned audiences.
  • Last time I checked it was based on the number of subscribers we have and how many messages we can send. And all of the otehr tools they are coming out with are all a bit expensive for what they do.
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  • With Salesforce Marketing Cloud, we have a great amount of control over how we engage with our customers everything from personalized email journeys, to even SMS campaigns and social media ads.
  • Salesforce marketing cloud randomly has extremely long slow periods, and any updates do take a bit of a while.
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Ease-of-Use
Highest performing feature
in the comparison
4.5/ 5
3.8/ 5
Value for Money
Highest performing feature
in the comparison
4.3/ 5
3.8/ 5
Customer Support
Highest performing feature
in the comparison
4.3/ 5
3.9/ 5
Functionality
Highest performing feature
in the comparison
4.6/ 5
4.3/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
FrontRunners 2026
FrontRunners 2026
Advisor
  Recommendations
N/A
13 Recommendations
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad