Kochava 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Kochava

4.6

(25)

Pricing

Pricing available upon request

About Kochava

Kochava is a real-time data solutions company offering omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System (m/OS) from Kochava empowers advertisers and publishers with a platform that integrates and manages customer identity, measurement and data controls. m/OS takes unifies all data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m/OS provides advertiser and publisher tools, including the option to build third-party solutions onto the platform.

Kochava Screenshots

Kochava Pricing and Plans

Starting price: $100.00

Free Trial

Free Version

Basic

$100.00

No plan information available

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Kochava Features

Popular features found in Marketing Attribution
Advertising Management
Affiliate Management
Attribution Modeling
Audience Targeting
Campaign Analytics
Conversion Tracking
Customer Journey Mapping
Customer Segmentation
Data Import/Export
Engagement Tracking
Performance Metrics
More features of Kochava
A/B Testing
Access Controls/Permissions
Account Alerts
Activity Dashboard
Activity Monitoring
Activity Tracking
Ad hoc Reporting
Alerts/Escalation
Alerts/Notifications
API
Behavior Tracking
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Campaign Tracking
Channel Management
Click Tracking
Cohort Analysis
Compliance Management
Contact Management
Contextual Targeting
Conversion Rate Optimization
Customer Activity Tracking
Customer Experience Management
Customizable Branding
Customizable Fields
Customizable Reports
Dashboard
Dashboard Creation
Data Source Connectors
Data Visualization
Event Triggered Actions
Fraud Detection
Funnel Analysis
In-App Events Tracking
IP Address Monitoring
IP Blocking
Keyword Tracking
KPI Monitoring
Landing Pages/Web Forms
Lead Capture
Lead Management
Location-Based Marketing
Mobile Access
Mobile Alerts
Monitoring
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multi-Touch Attribution
Predictive Analytics
Push Notifications
Real-Time Analytics
Real-Time Data
Real-Time Notifications
Real-Time Reporting
Refund Management
Reminders
Reporting/Analytics
Reporting & Statistics
Retention Tracking
Revenue Tracking
ROI Tracking
Search/Filter
SMS Messaging
Social Media Integration
Social Promotion
Tag Management
Third-Party Integrations
Trend Analysis
Uninstall Tracking
Visitor Tracking
Visual Analytics
Website Analytics
Web Traffic Reporting

Kochava User Reviews

Overall Rating

4.6

Ratings Breakdown

68%

24%

Secondary Ratings

Ease of Use

4.4

Value for money

4.7

Customer support

5.0

Functionality

4.5

Ryan W.

Verified reviewer

Computer Software

51-200 employees

Used daily for more than 2 years

Reviewed February 2019

Kochava Is An Amazing Tool + Amazing People

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like Kochava's "Fraud Detection" tools makes the price of the tool worth every penny. The attribution is great - no complaints about the staple of their product. Their customer service and client support is the best in the industry. We have had many other software vendors and none come close.

Cons:

Can be expensive and price scales up as you scale up in company growth.

Verified

Reviewer

Electrical/ Electronic Manufacturing

5001-10000 employees

Used weekly for more than 2 years

Review source

Reviewed April 2022

Outstanding client service and cutting-edge mobile attribution platform

We employ holistic attribution and analysis for all our campaigns. Previously, we relied on numerous partners to measure acquisition and re-engagement, which resulted in reporting duplication.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Keeping track of app attribution is essential to ensuring that we know our clients. It not only helps us identify attribution but also guarantees that we understand customers holistically across numerous products across the customer lifecycle. Using first touch/last touch data, we can now zero in on the "essential stuff" rather than becoming bogged down in minutiae.

Cons:

Because of the lack of adequate documentation, several functionalities are difficult to set up at all. However, the team is aware of this, and they're making progress toward fixing it. For those who run into problems or require assistance with complex capabilities, Kochava's support team is always on hand.

Juan Manuel C.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed September 2024

Top 3 mobile measurement partner in market

Ratings Breakdown

Ease of use

Functionality

Pros:

You can generate detailed and personalized reports. Segment audiences making it easier to deliver personalized messages to different user groups.

Cons:

The platform is complicated to use for new or less experienced users, complex interface.

Verified

Reviewer

Internet

1001-5000 employees

Used daily for less than 12 months

Reviewed February 2019

Outstanding MMP with really great support

We use Kochava as our MMP - in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Functionality - for every idea there is a solution - paired with the great support by provided by Kochava it is possible to find a way to implement it. Data availability and accuracy is outstanding High level support for important strategic questions. Open for new ideas/features which are getting prioritized and potentially put on the Kochava roadmap.

Cons:

In the beginning the sheer amount of what can be adjusted was overwhelming and wording was not always intuitively - but onboarding was great and support team answers quickly when in doubt There are still a few bugs within the software we sometimes encounter / missing functionalities, however these are professionally addressed when raised (e.g. bugs which are not fixable by customer side are taken on by the dedicated support team), for missing functionalities workarounds are proposed

Verified

Reviewer

Sports

1001-5000 employees

Used daily for less than 12 months

Reviewed February 2019

NFL App + Kochava

It has been great to have the analytics and product teams also see the value in using a tool like Kochava. While tying spend to marketing KPI's is baseline, Kochava has also been instrumental in how we look at AMA across owned and paid efforts for the NFL App

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The post install metrics (once configured to track properly) were very helpful as well as the Smartlink building process. Nic was always very prompt and positive in handling any issues/questions I had (which were frequent from my end). I felt he cared about my product goals and always made sure I understood the different mechanics within Kochava to analyze/understand my app activity. Spoke to Cale on a couple occasions and he was just as proactive and helpful.

Cons:

I had been using Hasoffers in years past so it was a bit of a transition for me. I was used to seeing a dashboard with installs/leads logging in real-time that I can look through vs. requesting a report be sent to me.

Giacomo L.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for more than 2 years

Reviewed February 2019

A solid, innovative, agnostic tracking platform!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The most important aspect of Kochava technology is that it is solid, agnostic, flexible to integrate with external tools via custom postback calls, and always innovative.

Cons:

API connections for external reporting is something that can be improved in terms of quality of data fetching. At the moment, S2S postback integrations are better.

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 12 months

Review source

Reviewed May 2021

Account Manager

In general I have a great experience, their support is so far the best one I have encountered. Friendly, always available and fast.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The dashboard is well organized and provide lot of useful information, is a complete attribution tracking solution that include the possibility to track mobile apps as well browser version.

Cons:

Exporting data can be better organized and faster to download, as well should include more customization to easily export the data combined and needed by the merchant.

Verified

Reviewer

Financial Services

5001-10000 employees

Used weekly for more than 2 years

Reviewed February 2019

Valuable partnership for mobile app attribution

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Possibility to assess network contribution from various perspectives - not only direct conversions, but also quality of the network, overlap with other networks, especially valuable traffic verifyer and fraud console.

Cons:

There is a minor downside not being able to export data directly from graphs and charts. There is an option, however, to do it with a customer query or schedule a report, but it would be very handy just to export data directly from the Analytics dashboards.

Verified

Reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 12 months

Reviewed February 2019

Satisfied user

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use, lots of data points to choose from. Support team is very friendly and responds promptly

Cons:

Scale of demographic data points is limited.

Trysha H.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 6 months

Reviewed February 2019

Excellent variety of audiences - and delivery!

My experience has been very pleasant. My audiences have performed well and the support team at Kochava has always been very attentive and helpful!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As an advertiser, I love the variety of behavioral profiles on the Kochava platform. What first attracted me to Kochava was the ability to create audiences based on the apps they use and how often they use them, however, I was pleasantly amazed by the lengthy list of interest and behavioral targets as well.

Cons:

The one thing I could complain about is that there isn't an option to reset your password right on the log-in. It doesn't matter though because a quick e-mail to support and I was able to reset it very quickly.

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