Loomly 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Loomly

4.7

(509)

Pricing

Starting at $42.00 per month

About Loomly

Loomly is an easy-to-use Social Media Management platform that empowers you to craft, optimize, schedule and analyze posts all in one place.

Streamline your entire social media marketing process: manage digital assets, fuel storytelling, polish content, approve messaging, reach your audience, engage your community, measure performance, and more.

Loomly supports Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Google, Snapchat, and custom channels.

Save time, build your brand and reach new audiences - try Loomly for free today!

Loomly Screenshots

Loomly Pricing and Plans

Starting price: $42.00 per month

Free Trial

Free Version

Base

$42.00

flat rate, per month

Plan includes:

10 Social Accounts
Interactions
Post analytics
Hashtag manager
Post preview & optimization tips
Approval workflows

Standard

$80.00

flat rate, per month

Plan includes:

20 Social Accounts
Advanced analytics
Content export
Slack & Teams integrations

Advanced

$175.00

flat rate, per month

Plan includes:

35 Social Accounts
Custom roles
Custom workflows
Scheduled reports

Premium

$369.00

flat rate, per month

Plan includes:

50 Social Accounts
Custom branding

Enterprise

Pricing available upon request

Plan includes:

33+ Users
51+ Social Accounts

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Loomly Features

Popular features found in Social Media Management
Alerts/Notifications
Automated Publishing
Brand Tracking
Campaign Management
Collaboration Tools
Customer Engagement
Engagement Tracking
Multi-Account Management
Post Scheduling
Social Media Integration
More features of Loomly
Access Controls/Permissions
Activity Dashboard
Activity Tracking
API
Approval Process Control
Audience Targeting
Automated Scheduling
Calendar Management
Campaign Analytics
Campaign Planning
Campaign Scheduling
Categorization/Grouping
Charting
Click Tracking
Commenting/Notes
Content Library
Content Management
Customer Segmentation
Customizable Branding
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Import/Export
Data Visualization
Digital Asset Management
Drag & Drop
Editorial Calendar
File Management
Filtering
Image Editing
Image Library
Keyword Filtering
Keyword Tracking
@mentions
Metadata Management
Monitoring
Multi-Campaign
Multi-Channel Campaigns
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multiple Output Formats
Performance Metrics
Project Management
Publish Scheduling
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Role-Based Permissions
Search/Filter
Sentiment Analysis
Social Advertising
Social Media Monitoring
Social Performance Management
Social Promotion
Storytelling
Tagging
Template Management
Third-Party Integrations
Trend Analysis
Version Control
Visual Analytics
Workflow Management

Loomly Integrations

Instagram

Integration rated 4.8 from 13 reviews

LinkedIn for Business

Meta for Business

Twitter/X

Microsoft Teams

Snapchat for Business

See all 14 integrations

Loomly User Reviews

Overall Rating

4.7

Ratings Breakdown

71%

25%

Secondary Ratings

Ease of Use

4.6

Value for money

4.6

Customer support

4.7

Functionality

4.4

Sarah O.

Verified reviewer

Retail

2-10 employees

Used daily for less than 2 years

Review source

Reviewed October 2020

The best social media calendar for organization out there!

My overall experience with Loomly has been positive. It's helped us save a TON of time when it comes to organizing social media posts. We wouldn't be able to keep up with the constant social media posting if it wasn't for Loomly!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Loomly helps us create and organize all of our social media posts in one easy-to-use calendar. We can schedule Twitter, Facebook, Instagram, Linkedin, and more social posts in the Loomly platform. I love the calendar view, where we can easily see all of our social posts in one section. I also love that you can drag-and-drop to quickly reschedule certain posts, making it very easy to organize and plan out our calendar. The auto-posting function is great, where it automatically publishes your posts to your social media accounts, saving us time and energy. There is also a great approval system where you can submit your posts for review if another coworker in your company would like to review them first before publishing.

Cons:

I don't love that Loomly doesn't integrate with Instagram. Loomly can automatically publish your social posts to Facebook, Twitter, and Linkedin, but it doesn't connect to Instagram. You have to go through another 3rd party website called Zapier which costs money and is a little complicated to set up (it's also very glitchy in our experience). So we still have to manually publish our Instagram posts each day.

Reasons for switching to Loomly

We originally were using Google Docs to create and plan out our social media posts, which did not work at all. We were creating new Google Docs each week, and commenting our edits on each post. There was a lot of back-and-forth communication between coworkers that needed to happen to just get one post approved and published. It was very inconvenient and messy. Loomly helped us solve all that by having the calendar function, easy approval process, commenting section, and the automatic publishing feature too.

Vendor Response

Dear Sarah, Thank you very much for your review, this is truly appreciated. I am glad to read that Loomly keeps on being useful for your team. I sincerely hear you regarding Instagram and we keep on doing everything we can to bring automated publishing to you as soon as feasible. Please let us know if we can help with anything else. Sincerely, Thibaud, CEO of Loomly

Replied October 2020

Darien C.

Verified reviewer

Non-Profit Organization Management

2-10 employees

Used daily for less than 6 months

Reviewed January 2020

Great Social Media Management Platform missing a few core features

Overally, I have enjoyed using Loomly, and plan on continuing to use this platform! It offers robust & useful features at a lower pricepoint than most competitors (such as multiple users), and they demonstrate their commitment to constantly improving the platform as needed. Highly recommend this platform to all!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Loomly does a great job of helping simplify and manage multiple social media platforms, providing a great experience for planning and executing your brands social media plans. I love the ease of use that Loomly provides in having multiple team members manage social media calendars, and how incredibly simple it is to create posts & plan out your posting strategy. Top that all off with very competitive and simple pricing options, this platform offers a good user experience & interface for all your social media needs.

Cons:

Loomly is missing a few key features that you would expect on a Social Media Management Platform, but none are more important than the ability to automatically post to your brands Instagram account. This is a feature that they are working on, but it is the main feature that I wish they would add soon. Furthermore, if they were to add an Instagram story option to their software & eventually automatic posting to Instagram stories, this platform would improve 100x. Apart from those things, there are a number of simple UI issues that I wish they would remedy; including: (1) Quickly adding a post from the calendar Month view ignores your preset posting schedule times (defaults to 3:00pm, you have to manually change it) (2) Manually changing scheduled times from the "Add Post" option in Month won't allow you to type in a time - you have to obnoxiously click an arrow to get the proper time (3) Manually posting to Instagram does not support multiple images - even though you can schedule multiple images to be posted. To post multiple images, you have to go into the Loomly library from their mobile site (the app won't let you do it) & download each image individually - which isn't terrible, except... (4) The Loomly Mobile Website is not fully optimized for mobile devices, as the "Help"/"Contact us" button blocks parts of the bottom menu that appears when selecting an image in the library to download, making me have to use the desktop site to download images on mobile.

Reasons for choosing Loomly

I chose loomly because it offered an easy to use UI, friendly support staff, competitive pricing for the features I was looking for (i.e. multiple users), and a Non-Profit Discount

Reasons for switching to Loomly

Needed multiple users and didn't have the budget to support a $60/month price

Vendor Response

Dear Darien, Thank you so much for your detailed review, this is immensely helpful. I am really glad to read that you are enjoying using Loomly: this means the world to us. As far as Instagram direct publishing is concerned, I confirm that we are doing everything we can to bring this to you as soon as feasible. Regarding the 4 UI improvements you suggest, I have taken note of each one of them and will be sharing with our product team. Please let us know if we can assist you with anything else. Sincerely, Thibaud Clement, CEO of Loomly.

Replied January 2020

Gary H.

Verified reviewer

Sporting Goods

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed April 2019

Long-time user happy here

Seen my companies grow in engagement steadily!

Ratings Breakdown

Ease of use

Previously 5

Value for money

Previously 5

Customer support

Functionality

Pros:

I've used Loomly for 2+ years and for multiple companies, for profit and non-profit. I got in with Loomly when they first launched and have been a very happy user. Their pricing is similar to competitors like Buffer but they have a little bit more of a visual approach in their content builder, which I like. Loomly helps any social media manager make the most of their marketing with a calendar view, analytics, and post builder. My companies have grown their engagement because of the tools Loomly offers.

Cons:

There's a lot to make your way around on Loomly...maybe too much for the average user. If you're new to the social media game, it could be intimidating. But if you're a veteran, you probably love that Loomly offers so much to you if you click around all the different features and functions.

Heide R.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for less than 2 years

Review source

Reviewed April 2022

Great for freelance social media marketing!

Overall, Loomly has been a very helpful tool when scheduling and managing multiple social media channels.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the layout and ease of scheduling posts on multiple platforms at once. I can start with my "base post" and change/update each channel. I like the ability to save the hashtags, and now that I can schedule multiple photos on IG, I'm just about set!

Cons:

I don't love the analytics (but that's not a big deal). Other than that, it's really been a great experience.

Reasons for choosing Loomly

Loomly was overall easier to use, on the lower end of the price range, and very simple to teach to others.

Whitney D.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for less than 6 months

Reviewed February 2020

Great option for SMM's

My overall experience with Loomly has been amazing. I switched from Buffer and haven't looked back!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have used almost every social media management platform under the sun and Loomly is by far my favorite. When I started my own business I had a robust checklist of items I needed in a platform and Loomly fit 95% of those. Some of the features I love include: A schedule of upcoming holidays and important dates Advanced scheduling features like being able to move a post from one date to the next using the calendar feature. You would be surprised how many platforms don't offer this. The ability to schedule one post across platforms and edit the content for that specific platform. This to me is HUGE. The support - the support is amazing, I always receive relevant, friendly responses in a timely manner. The collaborators feature. My client love being able to log in and approve posts. It's simple and easy for them. The Library- I love being able to store ideas for later, saves a lot of time! These are just a few of the amazing tools Loomly offers.

Cons:

Loomly doesn't offer direct posting to Instagram although I know it's in the works.

Reasons for choosing Loomly

The client functionalities, the white-labeling options, the customer support, the post ideas, the library, the posting experience, etc.

Reasons for switching to Loomly

They didn't offer the functionalities I was looking for.

Vendor Response

Dear Whitney, Thank you so much for your incredible review, this means the world to us. I am really glad to read that Loomly fits your (and your clients') needs: this is really why we wake up every morning. I confirm that we are doing everything in our power to bring Instagram direct publishing to you as soon as feasible. Please let our team know if we can help with anything. Sincerely, Thibaud, CEO of Loomly.

Replied February 2020

Sara H.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 2 years

Reviewed August 2019

Can’t work without it

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This is truly my favorite business tool, ever. It’s super easy to use so I don’t have to worry about level of tech skill - each team member can use it regardless of their comfort with “tech.” The wizard is useful for newer folks but not cumbersome for experienced people. I love That you can duplicate posts within the same calendar or copy them to another calendar at the click of a button. It’s sooooo easy to manage multiple brands and products. I can see them all at once or individually. Oh and one of the best parts? The price! It’s so nicely priced it takes no begging to get management on board. LOVE LOOMLY!!

Cons:

My only Suggestion for improvement would be letting users hide bits like the target audience tab if you don’t use it. But that’s it. And I know how to jump over it if I don’t want to use it.

Reasons for switching to Loomly

Better experience, easier to use, more flexibility and control

Vendor Response

Dear Sara, Thank you so much for your review and your very kind words: this is immensely appreciated. It truly means the world to our team to read that you are loving Loomly: we are so grateful to wake up every morning and build the platform for you. I hear you regarding skipping the targeting panel in Post Builder and have shared your feedback with our engineering team already. As always, please let us know if we can assist you with anything. Sincerely, Thibaud, CEO of Loomly.

Replied August 2019

Samuel K.

Verified reviewer

Computer Software

11-50 employees

Used weekly for less than 12 months

Reviewed August 2019

Budget friendly alternative to HootSuite

Overall Loomly has been great. All of the features we need at a fraction of the cost of other similar solutions.

Ratings Breakdown

Ease of use

Functionality

Pros:

Loomly includes all of the features we were looking for. Notably, the post approval workflow/feature is really helpful and something that isn't included with other solutions at a similar price point.

Cons:

Our team hasn't found many things that we don't like about Loomly. There were a few adjustments that needed to be made to our workflow, but nothing too significant. The only thing I would change is the ability to display one post scheduled for multiple dates/channels separately on the calendar.

Reasons for switching to Loomly

Our company made the switch from Hootsuite when their pricing structure was updated. A post approval process is crucial for our workflow. At one time, post approval was a feature included with a Hootsuite pricing tier that was appropriate for our company. Since then, the feature was moved to a more expensive plan. Fortunately, we found Loomly!

Vendor Response

Dear Samuel, Thank you very much for your review, this is immensely helpful and appreciated. I am really glad to read that Loomly includes all the features you need. I believe I have great news for you: you can group/ungroup your posts in Calendar View! I have asked our support team to reach out to you to guide you through this recent feature. Please let us know if we can assist you with anything else. Sincerely, Thibaud, CEO of Loomly.

Replied August 2019

Ashley M.

Verified reviewer

Libraries

11-50 employees

Used daily for less than 6 months

Reviewed February 2020

So nice I'm using it twice

I used Loomly for my side business for over a year, and finally had the chance to utilize it at my day job a few months ago. Our Marketing Manager loves it, and no longer has to go from social media account to account trying to keep up with everything. The calendar view is wonderful. The customer service really gets me — the original onboarding was very friendly, and when I had a question about my most current account, the chat was super fast.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This is the first social media organizing software whose interface makes sense to me. I'm not fighting it. I actually look forward to using it. There are multiple views, I can connect a variety of social media, and I can customize and schedule each post.

Cons:

Instagram integration isn't at 100% right now. We have to manually publish some posts. That gets frustrating, though they are working on it.

Reasons for switching to Loomly

The interface and the level of customer service.

Vendor Response

Dear Ashley, Thank you so much for your review, this is immensely appreciated. It means a lot to read that you are enjoying Loomly and that our support team was able to assist you with you needed it. I confirm that we are doing everything in our power to bring Instagram direct publishing to you as soon as feasible. Please let us know if we can help with anything else. Sincerely, Thibaud, CEO of Loomly

Replied February 2020

Mauro G.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 2 years

Review source

Reviewed May 2021

Excellent for multi-account w/ client's approval

Easy, reliable and complete for major account management.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Loomly really streamlines the creation and publishing process for social media. It allows for customer review and approval and keeps track of who is doing - or needs to do, what. It has all major indispensable features and social networks and you can bulk edit and fine-tune each content.

Cons:

Calendar view by month is a little cumbersome because it doesn't give bird's eye view when you are at the end of the month. 4-week view like Google calendar would be better.

Reasons for choosing Loomly

Best features/price ratio and solid approval process for customer's account. Adding more team collaborators on equivalent products was way more expensive. Other products did not have same social networks support.

Tara C.

Verified reviewer

Online Media

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed December 2021

Best, Simple Social Media Scheduling Tool

Loomly is simple, reliable, and inexpensive. I'd definitely recommend it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This tool is functional, easy to learn, and very inexpensive. If you're new to social media scheduling or looking for something basic, this is the way to go. I'm impressed that they don't charge tons of extra fees for having multiple accounts on there, making this tool ideal for a freelancer.

Cons:

It's not easy to switch to a calendar function like it is on competitors' tools.

Reasons for choosing Loomly

Price and availability of a free trial.

Reasons for switching to Loomly

I got the tool to manage a specific client's social, and they were on a budget.

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