Marin Software 2026: Benefits, Features & Pricing

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Overview
Screenshots
Pricing and Plans
Features
Integrations
User Reviews

Overview

Marin Software

4.1

(20)

Pricing

Starting at $500.00 per month

About Marin Software

Marin Software boasts several AI-powered marketing solutions that empower marketers to save time and sell more. Link all your publisher accounts (Google, Facebook, Amazon, Tiktok, and dozens more), connect online and offline conversions, and let Marin's powerful AI solutions unify your data, identify cross-channel opportunities, automate optimizations, and adjust bids to achieve the targets you set.

Marin also offers Managed Services to help you with short or long-term staffing challenges.

Industries served by Marin Software include agencies, business-to-business (B2B), education, financial services, retail, and travel. Marin integrates seamlessly with the client’s CRM, data warehouse, publisher data, online & offline conversion data, and third-party signals.

Marin Software Screenshots

Marin Software Pricing and Plans

Starting price: $500.00 per month

Free Trial

Free Version

Connect

$500.00

flat rate, per month

No plan information available

Ascend

Pricing available upon request

No plan information available

Marin One

Pricing available upon request

No plan information available

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Marin Software Features

Popular features found in Social Media Marketing
Activity Dashboard
Automated Publishing
Campaign Management
Customer Segmentation
Customizable Templates
Engagement Tracking
Keyword Filtering
Multi-Account Management
Social Media Integration
Social Media Monitoring
Social Promotion
More features of Marin Software
A/B Testing
Access Controls/Permissions
Account Alerts
Activity Tracking
Ad hoc Reporting
Advertising Management
AI/Machine Learning
Alerts/Notifications
API
Automated Scheduling
Bid Management
Budget Management
Campaign Analytics
Campaign Scheduling
Campaign Segmentation
Campaign Tracking
Channel Management
Click Tracking
Contact Database
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
CRM
Customizable Branding
Customizable Fields
Customizable Reports
Dashboard
Dashboard Creation
Data Import/Export
Data Source Connectors
Data Visualization
Email Marketing
Event Triggered Actions
For PPC Campaigns
Geotargeting
Goal Setting/Tracking
Keyword Research Tools
Keyword Tracking
KPI Monitoring
Lead Attribution
Lead Generation
Lead Management
Location-Based Marketing
Monitoring
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Performance Management
Performance Metrics
Predictive Analytics
Referral Tracking
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Scheduled/Automated Reports
Search/Filter
Social Advertising
Social Performance Management
Status Tracking
Tagging
Tag Management
Third-Party Integrations
Trend Analysis
URL Builder
Visual Analytics
Workflow Management

Marin Software Integrations

Amazon DSP

Google Analytics 360

AppsFlyer

Adobe Analytics

Adverity

Feedonomics

See all 49 integrations

Marin Software User Reviews

Overall Rating

4.1

Ratings Breakdown

40%

15%

Secondary Ratings

Ease of Use

3.8

Value for money

3.8

Customer support

3.9

Functionality

4.0

Andrey R.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 6 months

Review source

Reviewed April 2019

User friendly product but need more tailored functionality

Marin helps us to track and handle advanced keyword bidding.

Ratings Breakdown

Ease of use

Functionality

Pros:

The most liked feature by me is that Marin helps me to do tasks in bulk to Google And Bing Ads.

Cons:

Sometimes graphs don’t correspondent to the chosen filters which is very irritating.

Nick M.

Verified reviewer

Real Estate

501-1000 employees

Used daily for less than 12 months

Reviewed July 2024

Marin Review

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The data integration with our data lake and getting accurate reports within the dashboard.

Cons:

Bidding portfolios have not been as good as Googles.

Casper A.

Verified reviewer

Sporting Goods

Self-Employed

Used monthly for more than 2 years

Review source

Reviewed May 2021

Better at collecting payment that helping setting up the software.

I have used the bidding algorithm for 6 years and it is really solid for large google ads accounts, however anything else I don't use Marin for since it is just not very good at performing manual tasks, the ads editor is much better for that.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The bidding algorithm which we have used for 6 years, anything else is not worth mentioning.

Cons:

Support is bad. Interface is unintuitive. Setup is a pain in the "new" Marin One, it was a lot easier in the old Marin Search. A lot of features are not working in Marin One even though they launched it 2 years ago, so you have to toggle between One, Search and Social which is a real headache. Eager to collect payments, but not eager to help setting up clients in the new Marin One platform. Can't answer simple questions about how to setup CPA bidding for facebook, but refer to old guides for the old interface.

Reasons for choosing Marin Software

I have used it for a long time with the old platform which has been a solid solution, but the new Marin One platform is just completely buggy and half the functionality is not even working after 2 years. I don't think Marin will last in 5 years if they don't improve.

Reasons for switching to Marin Software

Black box scenario with Finch, Marin gives more transparency.

Chris M.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Reviewed March 2024

Good For Program Management

Ratings Breakdown

Ease of use

Functionality

Pros:

We use Marin Software for PPC campaign management. The dimensions feature allows us to apply company-specific values into the final URL for offline tracking, and we can roll up and report by those same dimensions easily. Marin's cross-platform reporting makes is easy to pull data for initiatives that are executed in more than one platform.

Cons:

Marin's automated bidding is transparent, down to the keyword-level. The only downside with automated bidding is the "Impression Share" target. If a campaign is budget capping and not hitting the IS target, Marin will continue to bid up to increase impression share, which just makes the campaign hit the campaign daily budget faster.

Ameena K.

Verified reviewer

Electrical/ Electronic Manufacturing

5001-10000 employees

Used weekly for more than 2 years

Reviewed March 2024

A Critical Review of Marin Software's Solutions

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Amazing support service and dedicated team to look at accounts. Cross-Channel Advertising Management Optimization Tools Reporting and Analytics Bid Management Automation and Workflow Efficiency Integration with Multiple Platforms

Cons:

Doesn't adopt to changes from search engine faster. Older Marin interface was good and easy to use, MarinOne is slightly more difficult.

Verified

Reviewer

Marketing and Advertising

201-500 employees

Used daily for less than 6 months

Reviewed February 2024

Marin Review

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Account Breakdown for campaigns, ad groups, and keywords.

Cons:

Individually Created Reports don't apply across all views

Daniel L.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 12 months

Review source

Reviewed October 2020

Needs more tailored functionality

Overall, support has been great and helped us cross any hurdle. We have been able to setup some incredible dashboards that have helped us prove the value to all stakeholders.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I love the bulk functions and ease of setting up dashboards for reporting.

Cons:

The interface could me a little easier to navigate and getting reports into Google Sheets is more difficult than other platforms.

Verified

Reviewer

Retail

51-200 employees

Used daily for less than 12 months

Review source

Reviewed November 2018

Amazing Tool

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

There was a lot to like about Marin. The best thing about Marin is they are always looking to improve their algorithm and tools. They’re support team is awesome as well.

Cons:

If you have a lot of data, bulk sheets can error and those errors can be hard to figure out

Verified

Reviewer

Telecommunications

51-200 employees

Used other for less than 2 years

Review source

Reviewed May 2019

Great software but customer service lacks

great service, needs to work on CS

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I used Marin a couple of years back and their automated bidding is superb to anything else I have ever used

Cons:

Customer service was a constant let down - this is why I stopped using Marin

Verified

Reviewer

Marketing and Advertising

51-200 employees

Used weekly for less than 6 months

Review source

Reviewed May 2019

Capable of more than I realised

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The automated bidding algorithms are way more advanced than I originally realised. Setting up a combination of automated bidding rules, triggered bid adjustments, and learning algorithms can really make any marketing account way more cost efficient.

Cons:

Old User Interface - could use a refresher.

Reasons for choosing Marin Software

Better quality product

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