Marketo Engage vs Salesforce Marketing Cloud: Which is best for you?

in addition, the full customizability of leads and their data, fields, and querying off those fields is really great.

Again, the segmentation and workflow actioning that it provides are very powerful. But you're cowed in by a labyrinth of folders and redundant workflow rules that make it very hard to remain nimble once you've built the whole system out.

With Salesforce Marketing Cloud, we have a great amount of control over how we engage with our customers everything from personalized email journeys, to even SMS campaigns and social media ads.

Salesforce marketing cloud randomly has extremely long slow periods, and any updates do take a bit of a while.