Opteo 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Opteo

4.9

(114)

Pricing

Starting at $99.00 per month

About Opteo

Opteo is a cloud-based AdWords monitoring tool designed for small and midsize businesses that offers email alerts, account monitoring, diagnosis and reporting functionalities within a suite.

Opteo plugs into AdWords Manager Accounts, which enables users to manage different functions such as an improvement engine, budget tracking, performance monitoring and alerts.

Opteo provides users with suggestions on optimization of their AdWords account. The product offers more than 20 different suggestions such as pausing underperforming bids, search-query optimization and broken-link fixing. The product also features "Test Ad Creatives" which allows users to identify the best-performing campaigns based on analysis of click-through and conversion rates.

Opteo also offers search-query analytics, which allows users to identify negatives and keyword-expansion ideas. The solution also features performance tracking, which allows users to track key metrics of their campaigns such as conversion rate, click-through rate, quality scores and AdRank.

Opteo Screenshots

Opteo Pricing and Plans

Starting price: $99.00 per month

Free Trial

Free Version

Basic

$99.00

flat rate, per month

Plan includes:

24hr Refresh Cycle
25 Accounts
$50000 Spend/Mo
Google Ads Reports
Live Chat Support

Professional

$199.00

flat rate, per month

Plan includes:

12hr Refresh Cycle
$250000 Spend/Mo
50 Accounts
Google Ads Reports
Priority Support

Agency

$399.00

flat rate, per month

Plan includes:

100 Accounts
12hr Refresh Cycle
$500000 Spend/Mo
Google Ads Reports
Priority Support

Enterprise

$799.00

per month

Plan includes:

$1000000 Spend/Mo
6hr Refresh Cycle
Google Ads Reports
Priority Support
Unlimited Accounts

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Opteo Features

Popular features found in Campaign Management
Campaign Analytics
Contact Management
Content Management
Conversion Tracking
Customizable Fields
Data Import/Export
Email Marketing
Event Triggered Actions
Lead Capture
Lead Management
More features of Opteo
A/B Testing
Account Alerts
Bid Management
Budget Control
Budget Management
Campaign Management
For PPC Campaigns
Keyword Research Tools
Keyword Tracking
Monitoring
Multi-Campaign
Real-Time Monitoring
ROI Tracking
Task Management

Opteo Integrations

Slack

Google Ads

Opteo User Reviews

Overall Rating

4.9

Ratings Breakdown

87%

11%

Secondary Ratings

Ease of Use

4.9

Value for money

4.8

Customer support

4.9

Functionality

4.7

Michele M.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 6 months

Review source

Reviewed September 2017

Excellent Adwords tool for those who want to remain in control of bidding

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This is like the Wordstream 20 minute work week only much easier to use - and ideal for those of us who spend more than 20 minutes working on our Adwords accounts a week, as suggestions come up once or multiple times a day, depending on which plan you choose. I found the bidding suggestions particularly useful, and it picks up ad misspellings and duplicates - even when you've got the same broad match keyword with a different word order in the account. I also love the suggestions on which ads to pause based on conversions per impression OR click through. It has a lot of great features actually. Support is great and gave me higher level suggestions on structuring my account. What I really love is that there is a forum where you can suggest new features and vote on them, and they have statuses on them so you can see what's coming next. We tried automated bidding tools but didn't have the huge conversion volumes required to see good results from those. We'd trialed Acquisio but I didn't like how the bidding strategy was taken out of your hands, and setup was a nightmare - and even worse was disassociating my thousands of campaigns from the shared budgets their system set up - and support wouldn't help. For accounts that have sufficient conversion volumes I'd likely use a combo of Opteo and Adspert which was our favourite bid automation tool, but for all of our accounts, big and small, Opteo has delivered good results for us regardless of the number of historical conversions.

Cons:

A few improvements could be made - campaigns and ad groups list doesn't show up in alphabetical order, there could be a few more features - but I can see new features are regularly being developed. I'd love to see bid adjustment suggestions based on locations, and more frequent ad scheduling suggestions, but for the latter we likely don't have enough data in our accounts anyway to make meaningful adjustments, so perhaps that feature does come up more regularly for bigger accounts.

Verified

Reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed October 2019

Such a great tool!

Simply put, it's been a great addition to our toolbox. We use it in conjunction with the Google Ads platform and often find the optimization suggestions more helpful and more honest. Google mostly wants us to add costly components to campaigns that will "increase clicks by such and such a percentage," so they say. But because we run ads for clients, we're constrained by budget in most cases and can't increase them at-will.

Ratings Breakdown

Ease of use

Functionality

Pros:

I love that the Opteo platform provides step-by-step, well thought-out rationales for the more involved optimization suggestions. This helps us craft simple justifications for campaign changes that we can share with clients—that they'll actually understand! Also, the visuals and stats provided with certain suggestions—like the "pause this poorly performing ad in this particular campaign or ad group" are incredibly helpful for the exact same reason. Having the numbers digested for us makes our work just that much easier.

Cons:

Opteo can't grasp context. For example, I often have to dismiss "add keyword" suggestions because the suggested keyword is outside of the context of the targeted user intent. We do recognize however that other factors could be at play here that are obviously outside Opteo's control.

Reasons for switching to Opteo

We ran a trial run with Acquisio but never bought in. It felt clunky; almost complex for complexity's sake.

Verified

Reviewer

Commercial Real Estate

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed December 2020

For those managing many accounts that don't want to micromanag.

I don't think Opteo is worth using unless you are managing 15+ accounts and I am skeptical how effective it really is.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

One-click implementation of Google Ads account changes from one platform allowing you to make lots of adjustments easily. Good UI

Cons:

I am not sure how effective the suggestions it gives for Google Ads--especially when Google already has their own bidding automation features. Some of the recommendations incorrect or redundant.

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 6 months

Review source

Reviewed January 2021

Intelligent PPC Automation Suite

Outstanding customer services, very insightful and friendly like having an experienced PPC team on my side. The platform is a delight to use and super intuitive, and satisfying. It's helped me sharpen up on a few skills as it really focuses on what matters most. Invaluable tool for optimising daily tasks and staying on track and scaling up ad management. Love the add writing tool and winning vs loosing ad comparisons. Have no reservations about recommending this service to anyone involved in google ad management.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ease of use and amount of time it saves

Cons:

There's been a few instances where the recommendation didn't necessarily weigh up the total conversions against cost effectively. However I still endorse the solution as it's like a VA presenting the right information intelligently for effective decision making.

Reasons for choosing Opteo

The algorithm is effective at picking up the most pressing issues to look at. And the support is there if needed inside the chat function on the dashboard.

Peter D.

Verified reviewer

Internet

11-50 employees

Used daily for less than 12 months

Review source

Reviewed July 2017

Exceptional Adwords Software That Puts The Client First

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

— Opteo optimizes for the client's best interest. — Opteo encourages engagement between the marketer and the account. — The Opteo recommendation engine has, on many occasions, provided extremely similar recommendations as our Google Partner Certified marketers. The difference is, our marketers spent hours reviewing the account while Opteo spends seconds. We continue these comparisons and they are ongoing and verifiable. Becuase of this, our trust level with Opteo is sky high; it can be relied on to provide solid, useful recommendations. — Opteo is fun to use. We enjoy logging in and seeing what the engine has recommended for us. — Opteo works. Across the board we have seen reduced CPAs, more conversions, and a higher Quality Scores. — Opteo rarely fails. In our experience, we have never seen a timeout when the software is interacting with Google Adwords API to implement changes to the account. — Opteo sales team are not pushy, and support is very helpful. — Oboarding is easy, and there are multiple ways to add accounts, which is tremendously useful. e.g., you can add multiple MCCs, or single accounts, which means even though your clients might be a tangled web, it all gets standardized in Opteo.

Cons:

Opteo takes Adwords info and displays the data in slightly different ways. I had a few questions about what this data meant, so contacted Opteo support. Opteo Support setup a screen share session with me and walked me through each of my questions. During this call, I learned much about Opteo and even a few things Adwords that I didn't know (yes, not everyone can know everything)!

Paul R.

Verified reviewer

Used daily for less than 2 years

Review source

Reviewed July 2017

Great Tool To Identify Campaign Performance Issues and Resolve Them Quickly

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The best feature for me is that it saves time. The tool uses analysis algorithms to identify issues and opportunities with keywords, ads, and bidding strategies. Having the tool do this greatly reduces the time I was taking to manage accounts with my own manual process. The tool provides a very good interface to fix issues by adjusting keywords, ads, bidding, or other settings.

Cons:

The recent user interface update resolved most of the issues I had. I would like to use the tool to produce PDF reports that I could deliver to prospects to show the issues and the score card of the account performance. I think this would help me win new business.

Gregory J.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 12 months

Review source

Reviewed December 2019

Missing Microsoft Advertising Integration but Otherwise Fantastic

We're saving a ton of time managing the day-to-day efforts for our clients' Google Ads campaigns — allowing us to focus on larger overarching strategies.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Opteo makes it exceptionally simple for advertisers with a lot on their plate to manage what would normally be arduous tasks in a fraction of the time. In addition, whether you're a relative newbie or an experienced PPC manager, you'll find something helpful or interesting among all the tips and advice Opteo will give you along the way.

Cons:

The biggest knock against Opteo is that it doesn't integrate with Microsoft Advertising, and Opteo's team has confirmed that it's not currently on their roadmap. While this may be less important in the grand scheme of things, it does make things a little bit more tricky at times.

✔ David E.

Verified reviewer

Marketing and Advertising

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed February 2017

Excellent Back Seat Driver For AdWords Account Management

We're only human, and to be human is to make mistakes, despite our best intentions with checklists and procedures. Enter Opteo. Opteo reviews your AdWords accounts making helpful suggestions based on well-established best practices. These aren't the semi-helpful AdWords suggestions that Google provides. These are specific data based suggestions. I find I implement 90-95% of them. If you approve the suggestion, in one click Opteo will implement it for you. If you don't like the suggestion, you can permanently ignore it or ignore it for a certain period of time. Suggestions occur for a variety of topics such as exact match keyword suggestions, negative keywords, bid adjustments, pausing poorly performing ads, placement exclusions and many more. It is especially helpful for smaller accounts that don't warrant a lot of management time due to low ad spend. Opteo covers the bases until time/budget justifies a deeper look.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Deep data-driven account management suggestions Continual feature improvement over time by Opteo

Cons:

Occasionally (1 in20 suggestions) the API between Opteo and AdWords errors out. In those cases, you must enter AdWords directly and implement the suggestion manually.

Gustavo Madruga, N.

Verified reviewer

Used daily for less than 12 months

Review source

Reviewed February 2017

Makes my life easier

Opteo really makes my life easier because it shows me several adjustments to the AdWords campaigns that I would have to manually detect by analyzing reports.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very easy to use. Just click, click, click, optimization done. For every optimization there is plenty of help and knowledge. Support responds really fast. Great price.

Cons:

More optimizations rules could be great. On the top of my mind comes something like "dynamically adjust bids to be #2 (or any position you want)". And "adjust to always be on top of first page". Things like that, utilizing adwords scripts, would be very good to have.

Tamás A.

Verified reviewer

Used daily for less than 12 months

Review source

Reviewed May 2017

Great software to optimise your AdWords campaigns

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use for everyone, who are familiar with Google Adwords. Super intelligent and saves your and your Client's money. It's also affordable compared to other products in the market. It's a great tool to optimise your search campaigns, however you can not avoid the set-up of your campaigns first! :)

Cons:

Features should be extended more to Google Display Network as well. Bid modifiers could be set by time periods, places, target groups etc. Reporting & monitoring would be nice to be able to share with Clients or even export functions become available.

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