Opteo 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Opteo

4.9

(114)

Pricing

Starting at $99.00 per month

About Opteo

Opteo is a cloud-based AdWords monitoring tool designed for small and midsize businesses that offers email alerts, account monitoring, diagnosis and reporting functionalities within a suite.

Opteo plugs into AdWords Manager Accounts, which enables users to manage different functions such as an improvement engine, budget tracking, performance monitoring and alerts.

Opteo provides users with suggestions on optimization of their AdWords account. The product offers more than 20 different suggestions such as pausing underperforming bids, search-query optimization and broken-link fixing. The product also features "Test Ad Creatives" which allows users to identify the best-performing campaigns based on analysis of click-through and conversion rates.

Opteo also offers search-query analytics, which allows users to identify negatives and keyword-expansion ideas. The solution also features performance tracking, which allows users to track key metrics of their campaigns such as conversion rate, click-through rate, quality scores and AdRank.

Opteo Screenshots

Opteo Pricing and Plans

Starting price: $99.00 per month

Free Trial

Free Version

Basic

$99.00

flat rate, per month

Plan includes:

24hr Refresh Cycle
25 Accounts
$50000 Spend/Mo
Google Ads Reports
Live Chat Support

Professional

$199.00

flat rate, per month

Plan includes:

12hr Refresh Cycle
$250000 Spend/Mo
50 Accounts
Google Ads Reports
Priority Support

Agency

$399.00

flat rate, per month

Plan includes:

100 Accounts
12hr Refresh Cycle
$500000 Spend/Mo
Google Ads Reports
Priority Support

Enterprise

$799.00

per month

Plan includes:

$1000000 Spend/Mo
6hr Refresh Cycle
Google Ads Reports
Priority Support
Unlimited Accounts

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Opteo Features

Popular features found in Campaign Management
Campaign Analytics
Contact Management
Content Management
Conversion Tracking
Customizable Fields
Data Import/Export
Email Marketing
Event Triggered Actions
Lead Capture
Lead Management
More features of Opteo
A/B Testing
Account Alerts
Bid Management
Budget Control
Budget Management
Campaign Management
For PPC Campaigns
Keyword Research Tools
Keyword Tracking
Monitoring
Multi-Campaign
Real-Time Monitoring
ROI Tracking
Task Management

Opteo Integrations

Slack

Google Ads

Opteo User Reviews

Overall Rating

4.9

Ratings Breakdown

87%

11%

Secondary Ratings

Ease of Use

4.9

Value for money

4.8

Customer support

4.9

Functionality

4.7

Casper R.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 6 months

Review source

Reviewed January 2018

I love it. Great product. Saves me time every day. I can focus on the big picture more - great!

Better CPL, better quality score, better ads, more traffic etc. Just good things.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The improvement areas are well composed, which means it's easy to get an overview of whether or not it's the right decision. It's super user friendly, and keeps good track of my budget/spend. I also love that the suggestions are based on improving YOUR performance. Google always tries to upsell; that's not the point here. We're trying to OPTIMIZE - and Opteo really helps you do that. I've seen a real increase in lead quality, and lower CPL overall after implementing and using it. Great product; and nice support team as well.

Cons:

Very little. I don't really have any bad things to say. I guess it's a bit expensive for very small clients, but I can use it to monitor different clients/platforms at the same time, which is great.

Alessandro D.

Verified reviewer

11-50 employees

Used daily for less than 12 months

Review source

Reviewed July 2017

Easy Way to Optimize Enormous AdWords Accounts

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Save lots of time and put our campaigns ahead of the competition. We receive lots of great optimizations recommendations and to execute is just a click away, also the budgeting manage feature is very easy to use and control the budget of many accounts with different monthly budgets.

Cons:

We miss a reporting tool to send the optimizations to our clients and other few features, but the key features we already have on the platform.

Ian C.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed February 2019

Great for some Insights - much cheaper than competitin

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The costs is far cheaper than competitive softwares like Wordstream.

Cons:

The UI is not as intuitive as some of the other platforms. Very manual process to implement changes.

Jonathan H.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 12 months

Review source

Reviewed June 2017

How did cope without this?

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A fantastic system which really takes an in-depth look into how your campaigns are performing and provide relevant recommendations to improve the performance of said campaigns. Simple to use interface, great knowledge base articles and all round great customer service.

Cons:

Lack of exportable reporting options. Would be great to use this for reporting monthly as well rather than having a seperate reporting tool.

Donny M.

Verified reviewer

Used daily for less than 6 months

Review source

Reviewed February 2017

Fantastic system for optimizing your AdWords accounts

We spent a lot of time researching various providers and after the demo's with all of them can easily say that this was the best. The tutorial to get it started is very easy and videos explain everything. A few clicks literally save us hours of monotonous work so we can spend more time exploring new strategies/ideas/opportunities for our clients. We use the system to help back up our staff and strategies to give our clients even better results. So far we've seen improvements on all accounts and I'd highly recommend.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use Great tutorial system Great customer service, very quick, always responds Improving results Saving us hundreds of hours each year What I love the best is the system can automatically predict the exact % to increase and decrease a bid It's a great value seller that I tell all my clients we have adopted to their accounts for free

Tomasz A.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 12 months

Review source

Reviewed April 2017

Very Intuitive

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great for pointing out optimizations, most of the time I implement in Opteo but sometimes I do apply manually in AdWords because of more control over what I am doing.

Cons:

More visibility of how steps/changes are made in AdWords and more customised ways to make these changes would be good. Often I like to create things in a certain way - thats why I do changes manually instead of in Opteo sometimes.

Robert Attila F.

Verified reviewer

Used daily for less than 6 months

Review source

Reviewed June 2017

Opteo is setting up new benchmarks.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Opteo saves time! What we once used to do via Excel can now quickly be seen in Opteo. This is the best tool I have seen on the market to date to help you maintain and optimize your campaigns. You get quick actionable insights into your campaigns. But the can do even one better, with a click of the button those insight are immediately implemented (Warning: You still need to know what your doing and how it might effect your AdWords campaign) Saving yourself tedious work so you can focus on what's important: your client's. The user interface is also very intuitive. In the end of the day it just works!

Leni K.

Verified reviewer

Used weekly for less than 12 months

Review source

Reviewed February 2017

AdWords Made Easy

Opteo has been a huge asset in saving time for basic optimizations. We get relevant improvements applicable to the specific accounts, not just generic suggestions each week.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As a new tool, Opteo continues to impress by adding new features that are above and beyond other tools. Customer service is extremely receptive, both to explain features and take in our feedback. The interface is easy to use, and works on a mobile device as well, which is handy.

Cons:

As a new platform, there are the occasional lags or glitches. No call tracking integrations currently for optimizations. Not for small accounts, as there's not enough data to optimize.

Paukov J.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 12 months

Review source

Reviewed March 2017

Very Excelent tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

OPTEO helps me daily in my work. My AdWords accounts are very powerful. Thank you OPTEO team. Jozef

Cons:

When I have new ideas I will send their guys and they gradually customization services. One day will be OPTEO perfect.

Dora A.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for free trial

Review source

Reviewed August 2017

Great tool to monitor daily AdWords campaigns, it tells what needs to be improved, why it needs and gives the option to do the improvement. Easy to us

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Improvements field is great - in seconds you can see what improvements you can do to improve the campaign performance. The scorecard and performance fields are very easy to analyse in a couple of minutes you can see the previous day performance. One of my favorite is the Search Impression share which tells you % of share lost to rank, budget and the % of impression won.

Cons:

Though is a great tool to monitor and to support to overall performance improvements (campaign level), is not ideally to do more detailed improvements, i.e. ad group level, or keyword level.

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